Posted on 03/10/2021 10:54:33 AM PST by Olog-hai
Consumer goods conglomerate Unilever said Tuesday it will no longer use the word “normal” to advertise and package its beauty and personal care products and will ban the excessive photoshopping of models as part of its inclusivity policy.
The company, which owns skincare brands like Dove and Simple and haircare brands like TreSemme and TIGI, said the word “normal” will be removed from the packaging of at least 200 products within a year.
It also said it will increase the number of advertisements featuring people from diverse groups, and that it will not “digitally alter a person’s body shape, size, proportion or skin color in its brand advertising.”
Many skincare and hair products use phrases such as “for normal skin” or “normal hair,” and Unilever says its global research suggests that using “normal” as a descriptor “makes most people feel excluded.” …
(Excerpt) Read more at apnews.com ...
Thanks but I will take your word for it and not take a look myself.
“Thanks but I will take your word for it and not take a look myself.”
Good idea. You really don’t want to look.
Disclaimer: Opinions posted on Free Republic are those of the individual posters and do not necessarily represent the opinion of Free Republic or its management. All materials posted herein are protected by copyright law and the exemption for fair use of copyrighted works.