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Diet Soda May Prompt Food Cravings, Especially in Women and People With Obesity
NPR ^ | October 7, 2021 | Allison Aubrey

Posted on 10/07/2021 4:11:42 PM PDT by nickcarraway

The "diet" in diet drinks may be a false promise for some soda lovers. True, they deliver the fizz and taste of a soda experience, without the calories. Yet, new research shows they also can leave people with increased food cravings.

A study published recently in JAMA Network Open adds to the evidence that drinks made with sucralose may stimulate the appetite, at least among some people, and the study gives some clues as to why.

"We found that females and people with obesity had greater brain reward activity" after consuming the artificial sweetener, says study author Katie Page, a physician specializing in obesity at the University of Southern California.

Both groups also had a reduction in the hormone that inhibits appetite, and they ate more food after they consumed drinks with sucralose, compared with after regular sugar-sweetened drinks. In contrast, the study found males and people of healthy weight did not have an increase in either brain reward activity or hunger response, suggesting they're not affected in the same way.

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"I think what was most surprising was the impact of body weight and biological sex," Page says. "They were very important factors in the way that the brain responded to the artificial sweetener."

The study notes that most earlier research focused on males and people of normal weight. But this finding suggests that diet drinks sweetened with sucralose could be disadvantageous to the people who could benefit most from an effective diet strategy.

"It is precisely people with obesity who disproportionately suffer from a strong drive to eat high-calorie foods," says Laura Schmidt, a professor of health policy at the University of California, San Francisco.

Page and her team measured the response to diet soda in three ways. They used functional MRI brain images of the 74 study participants to document the activation of parts of the brain linked to appetite and cravings. They used blood samples to measure blood sugar and metabolic hormones that can drive hunger. And they also tracked how much participants ate at a buffet table that was open at the end of each study session.

Determining whether diet soda helps or hinders dieters' efforts to lose weight has been tough. Some studies have shown benefits, but long-term research has found that diet soda consumption is linked to increased weight gain.

"This study offers some clues as to why," Schmidt wrote in an email to NPR. "Artificial sweeteners could be priming the brains of people with obesity to crave high-calorie foods."

There's ongoing research into the complex ways that artificial sweeteners may influence metabolism and weight, says Susan Swithers, a behavioral scientist at Purdue University who was not involved in the new study but reviewed the findings.

"These results are consistent with patterns that we've actually seen in my lab in [animal] studies," Swithers says.

One hypothesis is that it's not the artificial sweetener itself that has a direct effect on the body. The idea is that artificial sweeteners may confuse the body by tricking it into thinking sugar is coming.

"You are supposed to get sugar after something tastes sweet. Your body has been conditioned to that," explains Swithers. But diet soda may lead to a disconnect. The sugar never arrives, and this may blunt the body's anticipatory responses and throw off the ability to efficiently metabolize sugar that's consumed later.

This could mean that "when you get the sweet taste without the sugar, that changes how you respond to sugar the next time, because you don't know whether it's coming or not," Swithers says.

For instance, Swithers' lab has documented that when animals with a history of consuming artificial sweeteners get real sugar, their blood sugar levels rise higher than those of animals not fed artificial sweeteners. "It's a small effect, but over time this could contribute to potentially significant consequences," she says.

If this is happening in some people who consume diet soda, it could add to the risk of Type 2 diabetes, because when blood sugar rises, the body has to release more insulin to absorb the sugar. "So what you're doing is you are kind of pushing the system harder," Swithers says.

Given the new research, should diet-soda drinkers who are trying to reach a healthy weight give up on artificially sweetened drinks?

"People with obesity might want to completely avoid diet sodas for a couple of weeks to see if this helps to reduce cravings for high-calorie foods," Schmidt suggests.


TOPICS: Food; Health/Medicine; Society
KEYWORDS: aspartame; cola; cravings; dietsoda; excitotoxin; health; obesity; sda; sweetener
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1 posted on 10/07/2021 4:11:42 PM PDT by nickcarraway
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To: nickcarraway

Depending on how one reads the headline, it could be suggesting that “women” are not “people”?!


2 posted on 10/07/2021 4:12:54 PM PDT by the_Watchman
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To: nickcarraway

People with obesity? Didn’t they all die from covid?


3 posted on 10/07/2021 4:15:53 PM PDT by Yogafist
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To: nickcarraway

Nothing new to anyone in the weight loss business. Or to anyone who tried to diet using Diet Coke as a substitute for sweets. Maybe news to NPR but that’s no surprise.


4 posted on 10/07/2021 4:16:13 PM PDT by hinckley buzzard ( Resist the narrative.)
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To: nickcarraway

Ya think? Along with diabetes, heart disease, and cancer.


5 posted on 10/07/2021 4:16:57 PM PDT by Tommy Revolts
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To: the_Watchman

lol


6 posted on 10/07/2021 4:16:58 PM PDT by Trillian
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To: the_Watchman

What about beer?


7 posted on 10/07/2021 4:17:36 PM PDT by Osage Orange (1961 VW Two Door Truck)
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To: nickcarraway

bookmark


8 posted on 10/07/2021 4:18:36 PM PDT by GOP Poet (Super cool you can change your tag line EVERYTIME you post!! :D. (Small things make me happy))
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To: nickcarraway

Diet Pepsi with 2 Big Macs, good to go. /s


9 posted on 10/07/2021 4:19:39 PM PDT by cranked
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To: hinckley buzzard

I’ve often smirk and shaken my in disbelief at all the “extra large” women I see eating Super Sized McDonalds value meals accompanied by a 44 Oz. Diet Coke.

The same thought always goes through my head: What the hell is the point?


10 posted on 10/07/2021 4:20:30 PM PDT by Qui is (Biden spews and Harris swallows.)
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To: hinckley buzzard

I’ve often smirk and shaken my in disbelief at all the “extra large” women I see eating Super Sized McDonalds value meals accompanied by a 44 Oz. Diet Coke.

The same thought always goes through my head: What the hell is the point?


11 posted on 10/07/2021 4:20:31 PM PDT by Qui is (Biden spews and Harris swallows.)
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To: nickcarraway

Yeah I think something people basically already knew.


12 posted on 10/07/2021 4:20:52 PM PDT by 2 Kool 2 Be 4-Gotten
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To: nickcarraway

I thought that this was known a long time ago.

Hmmm...


13 posted on 10/07/2021 4:21:47 PM PDT by ButThreeLeftsDo (The best things in life aren't things.)
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To: nickcarraway

I lost 50 lbs over last 7 months. Stopped the diet Mt. Dew.

Twice I started drinking it again and wham the cravings for junk food and sweets roared back.

Pure poison. Also noticed when I drank it again the joint pain and lethargic feeling came back overnight


14 posted on 10/07/2021 4:25:33 PM PDT by setter
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To: Qui is

Did you ever meet an obese person who didn’t drink diet soda?

Neither have I.


15 posted on 10/07/2021 4:25:52 PM PDT by CaptainK ("If life's really hard, at least its short")
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To: nickcarraway

My sister gave me a case of coke zero she bought at Costco because she hates it and guess what I also hate it


16 posted on 10/07/2021 4:26:03 PM PDT by butlerweave
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To: Qui is

There are plenty of fat guys doing the same thing.


17 posted on 10/07/2021 4:26:38 PM PDT by CaptainK ("If life's really hard, at least its short")
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To: CaptainK

Guys? Interesting enough, now that I think about it, no.


18 posted on 10/07/2021 4:30:19 PM PDT by Qui is (Biden spews and Harris swallows.)
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To: Osage Orange

Beer leads me to nachos.


19 posted on 10/07/2021 4:30:28 PM PDT by dynachrome ("I will not be reconstructed, and I do not give a damn.")
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To: hinckley buzzard

I can’t drink any soda EXCEPT the ‘diet’ ones. The others are too sticky-sweet.


20 posted on 10/07/2021 4:35:55 PM PDT by Jamestown1630 ("A Republic, if you can keep it.")
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