I dont understand why the burger chains thought it was a good idea. Most veggies and vegans dont go to those places to begin with. So cost was higher with no increase/decrease of customers. I know what I would do if I were them, but I dont like giving out free advice worth billions over time.
It is a clear case of listening to focus groups instead of your target audience. Same thing happened with the Arch Delux, the focus groups loved it, but at the time the consumer base of McDonalds just wanted cheap, decent tasting burgers, not some artisan sandwich. It is like when vegetarians threaten to boycott KFC unless they change the way they cage their chickens. KFC is smart not to listen because vegetarians don’t eat fried chicken so their opinion doesn’t matter.
Exactly, the eat less meat crowd is really not really the fast food demographic.