Posted on 03/07/2023 7:25:16 AM PST by Oldeconomybuyer
Reese’s Peanut Butter Cups are getting the vegan treatment.
The Hershey Co. said Tuesday that Reese’s Plant Based Peanut Butter Cups, which go on sale this month, will be its first vegan chocolates sold nationally. A second plant-based offering, Hershey’s Plant Based Extra Creamy with Almonds and Sea Salt, will follow in April.
The chocolates are made with oats instead of milk, Hershey said.
Hershey has experimented with vegan chocolate before. It sold an oat-based chocolate bar called Oat Made in some test markets starting in 2021. But the new products will be the first sold throughout the U.S. under the “Plant Based” label.
Hershey said consumers want choice and are looking for products they consider healthier or with fewer ingredients, including reduced sugar and plant-based options. Hershey also introduced an organic version of Reese’s Cups in February 2021.
Younger consumers, in particular, are looking to reduce consumption of animal-based products, says Euromonitor, a market research firm. In a 2021 survey, Euromonitor found that 54% of Generation Z consumers were restricting animal-based products from their diets, compared to 34% of Baby Boomers.
(Excerpt) Read more at apnews.com ...
Fail. Next up, bug based chocolate.
FAIL.
The company’s marketing geniuses are still arguing over how to rebrand Kisses. Should be a doozy.
Sounds...appetizing.
It’s sad to see a once well-loved food industry giant trying so desperately hard to commit marketing suicide.
Plants get murdered to be peanut butter Cups.
And they will still taste like crap.
Terrible week for the company that was so revered as being instrumental in America’s candy diplomacy after WW2.
Hershey’s decided to go woke, if they had marketed it as lactose intolerant version, you wouldn’t see the uproar.
Go to DailyWire and buy their She/Her or HE/Him chocolates. One has nuts. Need a hint as to which?
Send to favorite vegan, dipshit.
???
What did I say to earn such ire?
dark chocolate doesn’t contain milk...
I know the answer...
It ain't meat.
Buggers?
I'll bet some have ate a peanut or two...
Now butter is a whole different animal..
Milk chocolate is not chocolate.
Oh I am sure the reason for it has nothing to do with Lactose but targeting the radical vegans or whatever they call themselves.
I suspect highly it will not be on the market long... most of these niche type of things never last long at all..
My guess is the new products taste just fine, but I'll never know because ... Hershey's, you know.
This is seriously woke bullshit from the company whose founder and namesake more or less invented Milk Chocolate. I guess they can now just call it Plant Based Emulsifier Chocolate. Another case of woke children being employed in product development and promotion who have no appreciation or recognition of how their self indulgent woke world outlook can destroy a company image that took decades to build. Sadly their product quality has already been degraded to the point where this will hardly matter as they continue to swirl toward the drain.
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