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Nike tells furious customers 'Be kind, be inclusive' as it responds to backlash over paying trans influencer Dylan Mulvaney to promote sports bras - as customers pledge to boycott the brand
Daily Mail UK ^ | April 7, 2023 | Dan Sales

Posted on 04/07/2023 4:14:09 PM PDT by Morgana

Nike today doubled down on using a transgender influencer to promote its female clothes, telling customers calling for a boycott to 'be kind and inclusive'.

The firm's tone-deaf response came amid women's concerns over Dylan Mulvaney, who identifies as female but has not had reassignment surgery.

Mulvaney - who uses the pronouns she or they - was seen in paid social media content dancing in a Nike sports bra and leggings.

It sparked furious calls for a boycott, with Olympic swimmer Sharron Davies leading calls and customers deluging the company with complaints.

Today Nike issued its first response online, declaring it would delete comments it did not judge to be in a spirit of diversity or inclusivity.

It insisted: 'You are an essential component to the success of your community.

We welcome comments that contribute to a positive and constructive discussion.

'Be kind. Be inclusive. Encourage each other. Hate speech, bullying, or other behaviors that are not in the spirit of a diverse and inclusive community will be deleted.'

It is not the first time that Nike has partnered with a trans star in their marketing, in 2021, they launched their 'Play New' campaign with Mara Gomez, who plays in Argentina's professional football league.

The controversy could impact sales, which had received a huge boost in recent months from stars like Lioness Chloe Kelly being seen wearing their products.

She famously whipped off her shirt to celebrate scoring in England's World Cup win, revealing her sports bra with the famous black tick logo.

(Excerpt) Read more at dailymail.co.uk ...


TOPICS: Business/Economy
KEYWORDS: anheiserbusch; budlight; budweiser; dylanmulvaney; nike; trans
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To: Morgana

Nike.

Just blew it.


41 posted on 04/07/2023 4:47:24 PM PDT by Larry Lucido (Donate! Don't just post clickbait!)
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To: Morgana

Being inclusive to Satan & Satanists is being an enemy of God.


42 posted on 04/07/2023 4:48:21 PM PDT by Trumpisourlastchance
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To: Morgana

When will they introduce protective cups for women?


43 posted on 04/07/2023 4:51:55 PM PDT by Secret Agent Man (Gone Galt; not averse to Going Bronson.)
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To: broken_clock

As an amateur biologist, I’m pretty sure you are correct in your assessment.

Willing to do the necessary research to verify


44 posted on 04/07/2023 4:53:36 PM PDT by rdcbn1
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To: Morgana

Dylan Mulvaney is a male who performs a ridiculous cosplay of a female that amounts to a parody.


45 posted on 04/07/2023 4:54:59 PM PDT by windsorknot
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To: Magnatron

We, real women, do see it as an insult. The little girls in college who were raised with this in their faces don’t know any better, and the hippies who never grew up in the first place just egg them on.

As drag is a form of satire (usually of their own mothers), that I can handle - those men know that they’re men. The ones claiming to be women are the ones I can’t abide.


46 posted on 04/07/2023 4:56:15 PM PDT by Tacrolimus1mg (Do no harm, but take no sh!t.)
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To: Morgana

may the nike brand line of shoes, and/or the nike outlets find reasons to shutter.


47 posted on 04/07/2023 4:57:15 PM PDT by Terry L Smith
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To: rfp1234
Or New Balance (US made).

[Looking at my New Balance tag] Is Indonesia the state just west of Ohio?

48 posted on 04/07/2023 5:02:57 PM PDT by KarlInOhio (Democrats' version of MAGA: Making America the Gulag Archipelago )
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To: BenLurkin

It’s cowardice, not patience.


49 posted on 04/07/2023 5:07:04 PM PDT by Seruzawa ("The Political left is the Garden of Eden of incompetence" - Marx the Smarter (Groucho))
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To: Morgana

Nike is preaching about being kind. How pathetic.


50 posted on 04/07/2023 5:07:25 PM PDT by Vision (Woke is communism and it has no place in America. Election Reform Now! Obama is an evildoer.)
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To: Morgana

In today’s woke world, “inclusive” is another word for “submission.”


51 posted on 04/07/2023 5:09:20 PM PDT by GreenHornet
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To: freedomjusticeruleoflaw

Spread that kindness to Hoka.


52 posted on 04/07/2023 5:09:48 PM PDT by bobcat62
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To: KarlInOhio

I don’t know, but they probably put tranvestites in jail [;-D]


53 posted on 04/07/2023 5:13:27 PM PDT by rfp1234 (E Porcibus Unum )
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To: rdcbn1
Willing to do the necessary research to verify

Correct. As the great Ronaldus Magnus said, “Trust but verify”.

54 posted on 04/07/2023 5:14:06 PM PDT by broken_clock (Go Trump! Still praying.)
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To: Morgana

Just Tuck It, Nike...


55 posted on 04/07/2023 5:19:05 PM PDT by lump in the melting pot (Believe nothing until it is denied by the Kremlin)
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To: ConservativeInPA

Nike seems to be managed by the homo lobby.....


56 posted on 04/07/2023 5:25:58 PM PDT by chopperk ( )
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To: rfp1234

I love New Balance


57 posted on 04/07/2023 5:26:20 PM PDT by Mouton (The enemy of the people is the media )
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To: GreenHornet
In today’s woke world, “inclusive” is another word for “submission.”

Wokesters want their world and words to be binding on everyone, as if they are ventriloquists and puppeteers for all of society. To wokesters, anyone not thinking like they do must be silenced or become their puppet. There's no other choice for them.

58 posted on 04/07/2023 5:26:42 PM PDT by Tellurian (To the Dems, the middle class is a festering wound. They want it amputated.)
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To: Morgana
'Be kind. Be inclusive. Encourage each other. Hate speech, bullying, or other behaviors that are not in the spirit of a diverse and inclusive community will be deleted.'

Okay, Nike, go ahead and delete "unacceptable" posts from your own website.

But you can't control what real people are saying or doing off-site.
Hint: There are millions (probably billions) more people who don't visit your site or buy your products than do. You just added millions more to that tally.

59 posted on 04/07/2023 5:29:36 PM PDT by Jess Kitting
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To: Morgana

So customers will kindly, inclusively call for a boycott.


60 posted on 04/07/2023 5:34:19 PM PDT by familyop ("For they that sleep with dogs, shall rise with fleas" (John Webster, "The White Devil" 1612).)
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