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Ad firm behind Bud Light’s Dylan Mulvaney fiasco fires 13 staffers after lavish French trip: sources
NY Post ^ | August 23, 2023 5:12pm | By Lisa Fickenscher

Posted on 08/24/2023 5:32:31 AM PDT by Red Badger

The California marketing firm behind Bud Light’s disastrous tie-up with Dylan Mulvaney fired more than a dozen employees – days after top brass boasted about a lavish junket to an award ceremony on the French Riviera, The Post has learned.

San Mateo-based Captiv8 — which The Post exclusively identified as the ad agency behind Anheuser-Busch’s short-lived partnership with the trans influencer — flew executives and guests on a private jet to the annual Cannes-Lions festival in June.

Captiv8 booked the private charter on a boutique French airline called La Compagnie which features 76 lay-flat seats and a “bespoke plane experience,” according to a press release about the trip.

Upon returning from the marketing industry’s Oscars-like event, CEO Krishna Subramanian offered a recap of their trip during a company-wide Zoom meeting on July 3, multiple sources told The Post.

The presentation allegedly included photos of the giddy travelers aboard the luxury jet, as well as the yachts, pool parties and villas they visited in the south of France.

Two days later, however, the “tone-deaf” Subramanian handed out pink slips to 13 workers, about 5% of Captiv8’s more than 200 employees, a Captiv8 employee told The Post.

“They said they were investing in the future of the company and building relationships,” one current worker who survived the purge told The Post, adding, “Maybe they could have saved jobs instead of blowing all of this money” in Cannes.

After the layoffs, Subramanian told remaining staffers on another company-wide Zoom call that the ad agency was “examining budgets” and “evaluating finances,” according to sources.

(Excerpt) Read more at nypost.com ...


TOPICS: Business/Economy; Food; Society; Travel
KEYWORDS: abinbev; budlight; captiv8; krishnasubramanian; mulvaney; woke
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GET WOKE, GO BROKE...........................
1 posted on 08/24/2023 5:32:31 AM PDT by Red Badger
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To: Red Badger
LOL! They didn't fire the people on the trip or those who authorized it. They fired some unimportant little people.

Freaking liberals.

2 posted on 08/24/2023 5:35:06 AM PDT by dead (https://www.youtube.com/watch?v=D_vFiUUcBkc)
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To: Red Badger

The surest sign a company doesnt care about you is that it signed up to be part of DEI.


3 posted on 08/24/2023 5:35:28 AM PDT by Jonty30 (If liberals were truth tellers, they'd call themselves literals. )
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To: Jonty30
Here is another sure sign the company has a problem; CEO Krishna Subramanian
4 posted on 08/24/2023 5:39:39 AM PDT by Bernard ("No matter where you go, there you are." (Buckaroo Banzai))
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To: Jonty30

What makes these corporate morons think that if they get into social issues that they will grow their companies?

Harvard Business School must be a joke nowadays..........................


5 posted on 08/24/2023 5:40:00 AM PDT by Red Badger (Homeless veterans camp in the streets while illegal aliens are put up in hotels.....................)
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To: Red Badger

“Harvard Business School must be a joke nowadays..........................”

One of the best things that could happen to America would be if the Harvard Schools of Business and Law were burned to the ground, the land sown with salt, and all the staff driven into the howling wilderness with nothing but the clothes on their backs.

L


6 posted on 08/24/2023 5:42:54 AM PDT by Lurker ( Peaceful coexistence with the Left is not possible. Stop pretending that it is.)
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To: Red Badger
> lavish junket to an award ceremony on the French Riviera <

Let’s not be too quick to condemn those Budweiser employees. Maybe they went to the French Riviera to look for real women.


7 posted on 08/24/2023 5:44:16 AM PDT by Leaning Right (The steal is real. )
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To: dead
PR firms need to 'look like American' and NOT like a San Francisco gay bathhouse... that's the first problem.

8 posted on 08/24/2023 5:45:35 AM PDT by GOPJ (Hunter Biden’s pet name for his father on his cellphone. It was “Pedo Peter”. Jim Hoft )
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To: Lurker
driven into the howling wilderness with nothing but the clothes on their backs

Walden Pond?

9 posted on 08/24/2023 5:46:30 AM PDT by AndyJackson
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To: AndyJackson

“Walden Pond?”

I’m thinking The Aleutian Islands myself.

L


10 posted on 08/24/2023 5:50:39 AM PDT by Lurker ( Peaceful coexistence with the Left is not possible. Stop pretending that it is.)
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To: Red Badger
Dude, did anyone point out the typo to the NY Post? Hello Captiv8?

🤣🤣🤣🤣

and you wonder about the people who came up with the Ad.

So some beer hating snobs ruin Bud Light, then got to France to drink wine and whine about the mess they created........ more Whine Libs?

11 posted on 08/24/2023 5:51:58 AM PDT by Lockbox (politicians, they all seemed like game show hosts to me.... Sting)
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To: Lurker

Just not Amchitka where the AEC did a 10 MT underground test. Surely not there? That would be savage.


12 posted on 08/24/2023 5:52:05 AM PDT by AndyJackson
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To: Red Badger

More rich men north of Richmond


13 posted on 08/24/2023 5:52:46 AM PDT by PGR88
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To: Leaning Right

That’s not a French Riviera photo. I’ve been there quite a few times and the women don’t wear bras.

Heck, half the time they don’t wear tops, even off the beach.

My first time there I took the public bus from Nice to Monaco and women of all ages were topless on the bus. (And some of them could have tucked them in their waistbands.)


14 posted on 08/24/2023 5:54:14 AM PDT by tired&retired (Blessings )
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To: PGR88

...........More rich men north of Richmond..........

In this case, rich men north of Redondo............


15 posted on 08/24/2023 5:57:20 AM PDT by Red Badger (Homeless veterans camp in the streets while illegal aliens are put up in hotels.....................)
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To: tired&retired

Three young women on the beach next to me in Nice asked me to take their photo topless.(with their phone). They were college girls from the University of Maryland!

By the way, the beaches in Nice are all rocks and you can’t lay down without a mat. Monaco and Cannes are sand.


16 posted on 08/24/2023 5:59:57 AM PDT by tired&retired (Blessings )
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To: Red Badger

It wasn’t just one person at AH that approved this. Companies have many people who need to approve marketing their product.


17 posted on 08/24/2023 6:08:43 AM PDT by albie
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To: albie

As we used to say in the Marines:

S#!T rolls downhill................


18 posted on 08/24/2023 6:12:16 AM PDT by Red Badger (Homeless veterans camp in the streets while illegal aliens are put up in hotels.....................)
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To: AndyJackson

Outside Fairbanks Alaska. Maybe to Kamchatka


19 posted on 08/24/2023 6:15:36 AM PDT by Fai Mao (Starve the beast and steal its food!)
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To: Red Badger

The Wokin’ Dead Do The French Riviera.


20 posted on 08/24/2023 6:38:32 AM PDT by FlingWingFlyer ("Say anything you like. Just don't say anything you don't like." - Old communist proverb.)
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