Well, based on how they measure viewership, that’s what the numbers show.
I know many of us on Free Republic resent the NFL for various reasons, but the rest of the world doesn’t share those views.
A lot of conservatives are very will to give them money by watching
NFL Football is the #1 shared cultural activity in America. 60% of Americans are engaged in watching NFL Football on a weekly basis. Nearly 80% of these viewers are men 50 and over who make $100k/yr.
The NFL went woke after George Floyd, shoved BLM down everyone's throats and *LOST* viewers for the next two Super Bowls. They're now trying to dig themselves back out of this hole. And while we still have the "END RACISM" endzones and the black national anthem, the NFL seems to be trying to throttle back on the politics and wokeism. It seems to be working.
And now they've got Taylor Swift.