[Cronos]

So, Bombay bloke, with a call centre salary of say $200 a month, what can a guy buy on? Isn't it true that living in Bombay is expensive?

[Bombay Bloke]

It sounds like not much but, actually that's a damn good starting salary for the average graduate. True, Bombay is expensive, but Bangalore, which is the call centre heartland, is less so. A lot of these kids live with their parents, which is common in India, so a salary of 8 to 10 thousand rupees gives them quite a disposable income. They've become a new generation of consumers.