Posted on 09/21/2006 12:57:07 PM PDT by mnehring
Hannity to Pitch GM Car Give-Away
To stimulate consumer interest in its line of American-built cars, General Motors has turned to radio and Sean Hannity. Beginning Sept. 25, Hannity will serve as the spokesperson for GM’s You’re A Great American Car Give-Away, offering radio listeners the chance to pick and win one of five GM vehicles.
One of the largest car give-aways by an auto manufacturer, “it is the largest car give-away in history by a national radio personality,” said Phil Boyce, vp of News/Talk programming for ABC Radio.
GM’s multiplatform campaign combines Hannity’s syndicated radio show broadcast on more than 500 radio stations, including 50 in the top 50 markets, with his Web site, where listeners will be directed to register their names. During his radio show, Hannity will announce one contestant’s name per hour. Listeners will have until 6 a.m. the next morning to send Hannity an email to confirm they’ve heard their name read on the air. The contest runs for five weeks through Nov. 6, when the final car is given away.
The radio promotion comes during a tough period for all automakers, which have been struggling to boost lagging sales. To manage costs, many automakers, GM included, have cut national advertising, while concentrating on local campaigns to drive sales. GM ad spending was down 17.4 percent overall in the first half of this year, while spending on local spot TV grew 11.3 percent, according to TNS Media Intelligence.
What? No steaks?
Union Union Union.
They already ruined the company beyond repair unless they can declare bankruptcy to drop the unions and pensions.
I'm still laughing at how this has been built up as 'making radio history'.. Sean won't announce anything until Monday..
Or they could just scroll through the Hannity Live Show thread that is posted here every day.
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I'll take a vette.
One winner per hour. Three hours per day. Five weeks.
that's 75 cars!
Do post winners on FR.
Great...now Vannity will be selling Chevys in between selling himself.
You win a 1982 Dodge Omni for that one...
I suspect they will be registering winners for a final drawing after five weeks.
Hey the trunk if fulla books.
Depending on the broadcast timeslot in your area, it may not be possible to hear all three hours depending on what your particular job requires. I typically only catch the last 45 or 30 minutes of the show as I'm driving home from work.
darn, I was hoping he was going to quit broadcasting.
Don't get me wrong, I have ZERO problem with the promotion in practice.. I'm just laughing at the build up as being 'radio history'...
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