I hope they like the taste of newsprint!
Posted on 11/06/2007 5:30:09 AM PST by cbkaty
The Houston Chronicle is now the sixth-largest metropolitan newspaper in the nation on Sundays — up from seventh — and remains at seventh-place weekdays, the Audit Bureau of Circulations reported Monday.
Chronicle Publisher and President Jack Sweeney said the Chronicle was outperforming most major markets in the country.
"We virtually held steady in daily circulation and showed a gain on Sunday," Sweeney said.
Sunday circulation ticked up .09 percent, from 692,593 to 693,228. Daily circulation dipped .13 percent, from 508,091 to 507,437.
"We want more of our readers engaged in the paper seven days a week, so we've worked hard at growing our home-delivered circulation," Sweeney said. "Papers delivered to the door are a key factor for our advertisers and we had our third straight gain in that area," he said.
For the first time, the Chronicle and more than 100 newspapers began releasing new data that measures the size and reach of online audiences.
"Our net combined audience of the Chronicle and Chron.com is nearly 2.3 million adults — or 56 percent of the market," Sweeney said. "Our Chron.com product alone generates over 78 million page views and 3.5 million unique visitors in an average month."
Not measured in Monday's reports were direct mail products, free publications and Spanish-language products. Those products, combined with the Chronicle and Chron.com, reach more than 64 percent of adults in the Houston area, Sweeney said.
According to an analysis of the 538 daily U.S. newspapers that reported average weekday paid circulation to the Audit Bureau, Monday-through-Friday circulation fell 2.6 percent in the six-month period. For the 609 newspapers reporting Sunday figures, Sunday circulation fell 3.5 percent.
The New Orleans Times-Picayune resumed reporting circulation in the Audit Bureau's twice-yearly survey for the first time since Hurricane Katrina hit the city in the late summer of 2005. The paper reported average weekday circulation of 179,912, down from the last time the paper reported circulation pre-Katrina, with 261,573.
The biggest losers in average daily circulation among the top 25 newspapers were the Atlanta Journal-Constitution, down 9.1 percent; San Diego Union-Tribune, down 8.5 percent; Dallas Morning News, down 7.7 percent; and Minneapolis Star Tribune, down 6.5 percent.
The Associated Press contributed to this report.
So they delivered 635 more Sunday papers and delivered 652 fewer daily papers and that is a gain?
Am I the only one laughing at these fools?
They deliver a lot. Does this only count actual sales or all the ones they have to give away.
Not measured in Monday’s reports were direct mail products, free publications and Spanish-language products. Those products, combined with the Chronicle and Chron.com, reach more than 64 percent of adults in the Houston area, Sweeney said.
I hope they like the taste of newsprint!
Do they could the endless free ones they throw on my drive way that go straight into the trash? Usually the neighborhood dogs have peed on them and I have to pick them up with my finger tips.
See post #5
Do they COUNT...
LOL...the Houston Comical is only gaining in rank because the other papers are losing readers at a faster rate. Way to whistle past the graveyard, Libs.
They’ve drastically dropped the home delivery rate. I miss reading the paper from cover to cover every day but I’ve found a new information home on the internet.
Even these weak numbers are deceptive. They are practically trying to give papers away and can’t get takers. The delivery man in my area was offering a deal at 25% of the regular delivery price. People still told him no thanks.
I get it delivered to me at least twice a week and I don’t subscribe.
Yawwwwwwwwwwwnnn.... You mean people still read these MSM propaganda rags....?
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