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Harley-Davidson rallies as quarterly profit tops targets (Who's buying these bikes in a recession?)
Marketwatch ^ | 04/20/2010 | Shawn Langlois

Posted on 04/20/2010 8:48:28 AM PDT by SeekAndFind

Harley-Davidson Inc. shares rumbled 9% higher Tuesday, gaining after the motorcycle maker reported a first-quarter profit that didn't fall as much as Wall Street had projected.

The company's financial unit provided a boost, registering a profit after three losing quarters thanks to improved credit performance and lower costs.

In early trading, shares of Harley-Davidson /quotes/comstock/13*!hog/quotes/nls/hog (HOG 35.19, +2.42, +7.39%) tacked on $2.95 to stand at $35.72. They have now doubled in the past year on the back of signs of a broader economic recovery.

The Milwaukee-based manufacturer posted earnings of $33.3 million, or 14 cents a share, down from $117.3 million, or 50 cents a share, in the year-ago period.

Net revenue slipped to $1.04 billion from $1.28 billion on fewer motorcycle sales.

Earnings from continuing operations came in at 29 cents a share, compared to analysts' mean estimate of 25 cents a share, as compiled by FactSet Research.

CEO Keith Wandell said he was encouraged by the progress the company made in the first three months of the year, but he urged caution about prospects for the coming months.

"Given the global economic uncertainty that still exists, we believe conditions will remain challenging throughout this year, and we will continue to factor that into how we manage the business," he said.

(Excerpt) Read more at marketwatch.com ...


TOPICS: Business/Economy; Culture/Society; News/Current Events
KEYWORDS: harleydavidson; profit
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1 posted on 04/20/2010 8:48:28 AM PDT by SeekAndFind
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To: SeekAndFind

Hollywood - upcoming biker movie in the works.


2 posted on 04/20/2010 8:51:24 AM PDT by edcoil (If I had 1 cent for every dollar the government saved, Bill Gates and I would be friends.)
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To: SeekAndFind

Whose buying these bikes in a recession? ... the people who are not paying their mortgages.


3 posted on 04/20/2010 8:52:15 AM PDT by dartuser ("Palin 2012 ... nothing else will do.")
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To: SeekAndFind

Maybe people are riding bikes instead of driving gas guzzling trucks right now, and having fun doing it?


4 posted on 04/20/2010 8:52:21 AM PDT by buffyt (I do not need the ObaMAOma Health CONTROL bill)
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To: SeekAndFind

PAID MINE OFF FINALLY....WOULD UPGRADE BUT WITH A 25% PAY REDUCTION I AM NOT BUYING MUCH OF ANYTHING....


5 posted on 04/20/2010 8:52:32 AM PDT by tatsinfla
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To: buffyt

would love to save some money and ride mine back and forth to work but i travel interstate 4 near orlando and that is a death wish on a bike...


6 posted on 04/20/2010 8:53:25 AM PDT by tatsinfla
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To: tatsinfla
Plus, you have to buy all that chrome polish and all your leftover money will be going to your motorcycle mechanic.

HA! Jus funnin ya...

7 posted on 04/20/2010 8:54:25 AM PDT by thefactor (yes, as a matter of fact, i DID only read the excerpt)
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To: SeekAndFind

Who’s buying them? All the 60’s radical wannabes who are now on the government payroll.


8 posted on 04/20/2010 8:57:25 AM PDT by Juan Medén
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To: SeekAndFind
first-quarter profit that didn't fall as much as Wall Street had projected

Hmm. Makes a nice matching bookend to my "Unemployment increased less than expected" story.

9 posted on 04/20/2010 8:58:22 AM PDT by throwback ( The object of opening the mind, as of opening the mouth, is to shut it again on something solid)
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To: thefactor

Harley’s finances were nearly ruined by the banking crisis. They used all short term notes to get the capital to fund both customer loans and dealer loans. Eventually they got TARP funds, so that at least they could fund their dealers buying bikes.

The sell a lot of their bikes outside of the USA. That may be helping. Also, they worked to bring prices down. The average price of an entry level “big twin” came down by a few thousand dollars. (Less chrome, more black paint, etc.) With Jap bikes tending up in cost, suddenly Harley’s are not the premium product in the market every time.


10 posted on 04/20/2010 8:59:00 AM PDT by Jack Black ( Whatever is left of American patriotism is now identical with counter-revolution.)
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To: SeekAndFind
Harley drop-kicking Buell has permanently soured my attitude toward them. And I was beginning to soften...

Forget you, HD.

No more unions.

11 posted on 04/20/2010 8:59:12 AM PDT by TChris ("Hello", the politician lied.)
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To: SeekAndFind

Harleys are really for older people. Baby boomers and seniors. These people really need those trike motorcyles.

Obama is taking away their healthcare. They better save their money. If they dump their bike and break a hip - ObamaCare may not save them.

Also the taxes on dividends and other investments is going to 44.6% in 2013 versus 15% under Bush.


12 posted on 04/20/2010 9:00:39 AM PDT by Frantzie (McCain=Obama's friend. McCain called AMERICANS against amnesty - "racists")
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To: SeekAndFind

Just because there’s a recession doesn’t mean everybody is broke. I usually run into my financial difficulties during the booms, coasting this recession pretty smooth.


13 posted on 04/20/2010 9:01:16 AM PDT by discostu (wanted: brick, must be thick and well kept)
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To: SeekAndFind

Buy a HD ! Pfft~

EXILE baby !

http://www.exilecycles.com/index.php?section=1


14 posted on 04/20/2010 9:04:02 AM PDT by Para-Ord.45
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To: SeekAndFind

Well, they’re clearly selling far fewer bikes than they were just a year ago. They’ve improved their bottom line because they’ve tightened their belts and as a result, they’ve improved their operating ratio.

Let’s not lose sight of the fact that while roughly 15% of the people are unemployed, 85% aren’t. And, from what I’ve seen, real income has actually risen the last year for the people who are still working, probably because many are working more hours to compensate for the RIF.


15 posted on 04/20/2010 9:04:07 AM PDT by OldDeckHand
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To: SeekAndFind

Union thugs and welfare recipients!


16 posted on 04/20/2010 9:07:52 AM PDT by US_MilitaryRules (Where is our military?)
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To: SeekAndFind

WOW, profits didn’t fall as much as expected. Now THERE”S a reason to buy!!


17 posted on 04/20/2010 9:08:45 AM PDT by 101voodoo
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To: SeekAndFind

Well when you consider that when gas goes to $3 a gallon getting back and forth to work is a lot cheaper on a bike than in a car.


18 posted on 04/20/2010 9:09:12 AM PDT by chris_bdba
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To: dartuser

GOOD COMMENT!!!!


19 posted on 04/20/2010 9:11:56 AM PDT by buffyt (I do not need the ObaMAOma Health CONTROL bill)
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To: Jack Black

Billet barges!


20 posted on 04/20/2010 9:12:01 AM PDT by Dr. Bogus Pachysandra ( Ya can't pick up a turd by the clean end!)
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