[oh8eleven]

Borders failed because of two factors
I've never understood the business plan where you let people hang around your stores reading for free.
Not even trying to sell them a $6 cup of Joe (that's only worth 25 cents) is going help that bottom line.

[Publius Valerius]

I've never understood the business plan where you let people hang around your stores reading for free.

You're trying to drive traffic. If more people are coming into the store and looking around and drinking coffee, it's more likely that they are going to buy something, even if on impulse.

[InvisibleChurch]

i’ve saved hundreds of $$$ by getting a cup of joe and reading all the 12$ british rockandroll mags for free