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Cruz campaign credits psychological data and analytics for its rising success
Washington Post ^

Posted on 12/13/2015 4:19:27 PM PST by springwater13

Cruz has largely built his program out of his Houston headquarters, where a team of statisticians and behavioral psychologists who subscribe to the burgeoning practice of “psychographic targeting” built their own version of a Myers-Briggs personality test. The test data is supplemented by recent issue surveys, and together they are used to categorize supporters, who then receive specially tailored messages, phone calls and visits. Micro-targeting of voters has been around for well over a decade, but the Cruz operation has deepened the intensity of the effort and the use of psychological data.

Cruz, a critic of excessive government data collection, has been notably aggressive about gathering personal information for his campaign. Some of the data comes from typical sources, such as voters’ consumer habits and Facebook posts. Some is homegrown, such as a new smartphone app that keeps supporters in touch while giving the campaign the ability to scrape their phones for additional contacts.

(Excerpt) Read more at washingtonpost.com ...


TOPICS: Front Page News; News/Current Events; Politics/Elections
KEYWORDS: 2016election; american; analytics; bigdata; canadian; connectingthedots; database; election2016; profiling; psychographic; socialnetworking; targeting; tedcruz; texas
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1 posted on 12/13/2015 4:19:27 PM PST by springwater13
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To: springwater13

He opposes data collection unless it helps him get elected.


2 posted on 12/13/2015 4:25:22 PM PST by proust (Texan for Trump!)
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To: springwater13

I wouldn’t care to see the psychological profile of his more rabid aggressive supporters! :)

But seriesly, I’m sure Cruz offers an opt-in for gathering such info, and most of his fans would trust him enough to share it with his campaign.

In other words, this is a yet another cheap shot by the wapo against someone on our side.


3 posted on 12/13/2015 4:26:19 PM PST by Vision Thing
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To: springwater13

I thought Cruz depended on boldly stating his consistent conservative principles, not psychological ploys. I thought it was Trump who was saying what people wanted to hear.


4 posted on 12/13/2015 4:26:37 PM PST by odawg
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To: springwater13

Obama did the same.


5 posted on 12/13/2015 4:27:09 PM PST by dforest
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To: springwater13

So they cater their propaganda based on the listener. Sounds about right for a man who used to support increased immigration, legal status for illegal aliens, and a 500% increase in American worker-replacing H1-B visas....but now suddenly DOESN’T. Are conservatives “personality profiles” being manipulated as well?


6 posted on 12/13/2015 4:27:28 PM PST by montag813
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To: springwater13

This smells really cool. Psyche. How prissy.

Guess this “smart” stuff was bound to show up in politics, as well as in selling Cheetos and gas pills.

It lends more credence to the TRUMP approach, to just hang it on ‘em and we can catch it just fine. Give ‘em what you’ve got and if they’re too stupid to see it, roll over ‘em and move on.


7 posted on 12/13/2015 4:29:29 PM PST by RitaOK ( VIVA CRISTO REY / Public education is the farm team for more Marxists coming)
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To: montag813

So he can literally tell every voter exactly what they want to hear.


8 posted on 12/13/2015 4:29:45 PM PST by proust (Texan for Trump!)
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To: Vision Thing
"I wouldn’t care to see the psychological profile of his more rabid aggressive supporters! :)"

They would probably turn out a lot better than those of the folks keening ecstatically about the "Trump of God" and writing hymns to Donald in all caps.

9 posted on 12/13/2015 4:33:32 PM PST by CatherineofAragon ("A real conservative will bear the scars...will have been in the trenches fighting."--- Ted Cruz)
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To: springwater13

This was at the heart of obamas 2008 campaign. We had better master and use these techniques.


10 posted on 12/13/2015 4:34:42 PM PST by lonestar67 (I remember when unemployment was 4.7 percent / Cruz 2016)
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To: springwater13

Too fragile. Wait for the first week of January and then flood Iowa with negative ads. Trump’s Twitter will miss the target, as he has no team for that.


11 posted on 12/13/2015 4:35:07 PM PST by Berlin_Freeper
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To: dforest

First term senator syndrome.


12 posted on 12/13/2015 4:36:29 PM PST by napscoordinator
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To: springwater13

Washington Compost, folks.

This is an anti-Cruz trolling piece, and with uncanny reliability the Trumpettes hit the lure.

Pitiful.


13 posted on 12/13/2015 4:38:07 PM PST by John Valentine (Deep in the Heart of Texas)
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To: John Valentine

The psychological data and analytics that I’ve collected here seem to indicate that Trump supporters like to whine. A lot.


14 posted on 12/13/2015 4:42:27 PM PST by 1rudeboy
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To: springwater13

BRILLIANT, if true!

15 posted on 12/13/2015 4:46:37 PM PST by onyx
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To: springwater13

Ted Cruz Surge Built on Policy, Old Fashioned Campaigning
Breitbart ^ | 12/13/15 | Mike Flynn

http://www.freerepublic.com/focus/f-news/3372198/posts


16 posted on 12/13/2015 4:52:36 PM PST by Grampa Dave (Obama has groomed CAIR to be THE voice of Islam in the USA as a dangerous political force in the USA)
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To: springwater13
Some are acting like Cruz is illegally invading your house/phone/computer/etc.. That is ridiculous.

If you have a Facebook page and support Cruz on it, you will likely get a message from his campaign. You put that info. out there for the world to see.

Your information on the internet is not secret because you put it on there. Now, if you buy a product on line, any product, you will find pop-ups about that and other similar products every time you are on line. Now, that is invading my privacy but those are going to happen. I bought new collar for my Yorkie on line, and now I see ads for dog collars every time I get on line.

17 posted on 12/13/2015 5:00:36 PM PST by Marcella (CRUZ (Prepping can save your life today.))
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To: CatherineofAragon
They would probably turn out a lot better than those of the folks keening ecstatically about the "Trump of God" and writing hymns to Donald in all caps.

Just as long as they write the hymns to the melody of We're Not Going to Take It, I think the headshrinkers will conclude they'll be okay.

18 posted on 12/13/2015 5:54:33 PM PST by Vision Thing
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To: springwater13

That’s rich. The honest conservative is telling people what they want to hear and collecting information on them.


19 posted on 12/13/2015 6:01:20 PM PST by Duchess47 ("One day I will leave this world and dream myself to Reality" Crazy Horse)
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To: odawg

Got that wrong. Trump says what he thinks :) Apparently Cruz is the one who is saying what he thinks you want to hear.


20 posted on 12/13/2015 6:02:50 PM PST by Duchess47 ("One day I will leave this world and dream myself to Reality" Crazy Horse)
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