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Imagine you are a skier who is getting a little long in the tooth. You’re fast, but not quite fast enough. Or you’re a good skater, but you know you’re not quite good enough to win. Also imagine you have high needs for attention and drama.

You could just go to the Olympics, try your best, and lose gracefully. But that’s not going to get you the fat endorsement or get you headlining on the pro skaters tour. More likely your going to wind up at Disney on Ice struggling to land double toe loops with a giant Mickey Mouse head.

So how do you manage to be the center of attention even if you’re losing? How do you take the Olympics and make it All About You?

Easy! You just take a cheap shot at the biggest personality you can find. These days, they don’t get any bigger than President Trump. Or you cause a big scene over who gets to carry the flag. Suddenly every story is about you, and all your events are sold out. Half the people will love you and the other half will hate you, but at least they will all be talking about you.

And then when you, inevitably, lose, everybody will rush to say that you were the best out there, but you just got unlucky or slipped at the last minute, or were robbed by some bigoted judge.