He didn't give them a voice. Jay-Z is now the voice of the OWNERS; a token hire meant to silence the protests. He essentially said, 'we need to get beyond knelling'.
To blacks and SJW he's now a sell-out.
We now have an intersectional nexus between blacks, the NFL, and rappers.
This is going to get interesting.
I did not say it clearly. I meant that hiring Jay-Z is getting the NFL involved in BLM/Social change BS. It still seems to me it is about somehow making the white fans feel guilty because of white privilege...or something...
It does get away from the literal kneeling, but it is still SJW nonsense that does not belong in a sport.