I recall reading about how Volkswagen was known as “The Peoples Car” during the Hitler years in Germany.
Like so many things associated with the Nazis, the Peoples Car was a bit of a con job to get money out of the citizenry. Every week you’d pay a mark (or five?, something like that) and fill up a little book with official receipts. If you missed a week, you lost your money and had to start over. When the book was full, you got your car. Ah, but the war started and no one who paid into the scheme ever got his car.