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Green Trucks, Red Ink: Rivian Loses $33,000 for Every Electric Pickup Sold
Breitbart ^ | 10/02/2023 | LUCAS NOLAN

Posted on 10/02/2023 12:43:56 PM PDT by ChicagoConservative27

Rivian Automotive, a market leader in producing electric pickup trucks, has struggled with producing electric vehicles (EVs) that can accomplish tasks their gasoline engine counterparts handle with ease. A new report from the Wall Street Journal shows the company also struggles with profitability. The company reportedly loses an average of $33,000 for every truck it sells.

The Wall Street Journal reports that Rivian Automotive has positioned itself as a trailblazer in the electric vehicle sector, aiming to deliver an unparalleled driving experience by combining sports-car handling, advanced features, and robust design in its pick up trucks and other models. But not everything is working out according to the company’s plans.

(Excerpt) Read more at breitbart.com ...


TOPICS: Business/Economy; Culture/Society; Front Page News; News/Current Events; Your Opinion/Questions
KEYWORDS: automotive; electric; green; loses; rivian; trucks
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Just like the electric F-150....
1 posted on 10/02/2023 12:43:56 PM PDT by ChicagoConservative27
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To: ChicagoConservative27

I’m sure this is all good and TeslaGator will tell us why


2 posted on 10/02/2023 12:46:41 PM PDT by NWFree (Sigma male 🤪)
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To: ChicagoConservative27

If the “market leader” loses $33K on each vehicle it manufacturers, what does that say about “the market?”


3 posted on 10/02/2023 12:46:44 PM PDT by FLNittany (Autotune is jealous of Karen Carpenter)
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To: ChicagoConservative27

That’s not a very good business model.........................


4 posted on 10/02/2023 12:47:16 PM PDT by Red Badger (Homeless veterans camp in the streets while illegal aliens are put up in hotels.....................)
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To: ChicagoConservative27

Translation: We need gubment money.


5 posted on 10/02/2023 12:48:26 PM PDT by Tell It Right (1st Thessalonians 5:21 -- Put everything to the test, hold fast to that which is true.)
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To: Red Badger

Don’t worry, they will make it up in volume.


6 posted on 10/02/2023 12:49:05 PM PDT by Dutch Boy (The only thing worse than having something taken from you is to have it returned broken. )
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To: ChicagoConservative27

They are nice looking vehicles. I’ve seen a couple around town.


7 posted on 10/02/2023 12:50:53 PM PDT by Pearls Before Swine
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To: Dutch Boy

While I have seen many, many Tesla sedans around here in NW Florida, I have see just one or two Rivians. Maybe saw the same one twice......................


8 posted on 10/02/2023 12:52:42 PM PDT by Red Badger (Homeless veterans camp in the streets while illegal aliens are put up in hotels.....................)
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To: ChicagoConservative27

“..loses an average of$33,000 on every vehicle sold...”

and that is after receiving how many taxpayer subsidy dollars for every vehicle sold????


9 posted on 10/02/2023 12:53:37 PM PDT by elpadre (rattle snakes)
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To: FLNittany

that fruity looking thing is the market leader?


10 posted on 10/02/2023 12:54:33 PM PDT by BigFreakinToad (Remember the Biden Kitchen Fire of 2004)
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To: ChicagoConservative27

Maybe they can make it up in volume...


11 posted on 10/02/2023 12:54:41 PM PDT by eyeamok
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To: ChicagoConservative27

If this doesn’t scream “xidenomics” I don’t know what would.


12 posted on 10/02/2023 12:55:42 PM PDT by Newtoidaho (All I ask of living is to have no chains on me.)
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To: Pearls Before Swine
They are nice looking vehicles. I’ve seen a couple around town.

I've seen a few at charging stations. They are a good showpiece, but IMHO that's it. Even though my wife and I like our EV car, we hate the government's push to force or subsidize EV's. And I certainly don't understand the truck EV makers' reasoning for going with full-size truck EV's.

They should have tried it first with small trucks since people don't buy small trucks for carrying large loads long distances (what EV trucks are horrible at). Nor do they use them for long family trips. Most people with small trucks are a potential market for practical EV use because they tend to use their trucks mainly for commuting with an every now and then light load --- the kinds of things EV's are good at (assuming other variables are right in your situation for an EV, like warm climate, the ability to charge at home, drive enough miles to make the gas savings worth the other costs, etc.).

13 posted on 10/02/2023 12:57:42 PM PDT by Tell It Right (1st Thessalonians 5:21 -- Put everything to the test, hold fast to that which is true.)
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To: ChicagoConservative27

They are not going to lose money one way or another. BranDUHn bux will make it up.🤬


14 posted on 10/02/2023 12:57:55 PM PDT by rktman (Destroy America from within? Check! WTH? Enlisted USN 1967 to end up with this💩? 🚫💉)
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To: ChicagoConservative27

How many vehicles to reach break even?
I guess their business model was approved by Janet Yellen. Or Ben Bernanke.
These companies who use “conflict minerals” should try naming their vehicles/products after famous people connected to slavery.
Can we have a few candidates for these autoMao-bile makers?


15 posted on 10/02/2023 1:01:36 PM PDT by Honest Nigerian
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To: Pearls Before Swine

My neighbor has one, it is a very sharp looking vehicle, but so are tons of other vehicles, most of which cost way more than I would be willing to pay.

Remember back in the last 90s at the height of the Dot Com bubble, any hair brained idea about doing something called the internet, which was relatively new at the time, you could raise billions in a public offering.

The vast majority of those companies went bankrupt practically overnight and massive layoffs in the tech industry ensued.

I can see something similar happening to these EV companies and much of these Green Energy companies.


16 posted on 10/02/2023 1:02:28 PM PDT by srmanuel
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To: ChicagoConservative27

No problem. We can cover that deficit from our infinite Federal funds.


17 posted on 10/02/2023 1:08:25 PM PDT by lurk (u)
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To: ChicagoConservative27

Even if I loved the vehicle and was willing to pay a premium for it, I’d never buy a Rivian for one simple reason: I’d have no confidence that the company will still be in business a year from now if I need to buy parts for repairs.


18 posted on 10/02/2023 1:09:06 PM PDT by Alberta's Child (If something in government doesn’t make sense, you can be sure it makes dollars.)
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To: ChicagoConservative27

“struggled with producing electric vehicles (EVs) that can accomplish tasks their gasoline engine counterparts handle with ease”

Gee, you mean needing to carry a battery that weighs almost as much as the rest of the vehicle doesn’t lend itself to hauling cargo?


19 posted on 10/02/2023 1:09:49 PM PDT by Boogieman
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To: Alberta's Child
Even if I loved the vehicle and was willing to pay a premium for it, I’d never buy a Rivian for one simple reason: I’d have no confidence that the company will still be in business a year from now if I need to buy parts for repairs.

True that. I believe in the earliest Rivian days a selling point was that Ford Motor Co invested in Rivian -- the idea being that Ford would make sure parts would be available even if Rivian went under. But I believe Ford divested from Rivian.

20 posted on 10/02/2023 1:11:49 PM PDT by Tell It Right (1st Thessalonians 5:21 -- Put everything to the test, hold fast to that which is true.)
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