Somebody has decreed gays are an affluent crowd, owing to frequent dual earner households and, usually, no kids. DINKS by definition.
If Jaguar and Ford think marketing to gays isn't going to hurt them with the wealthy hetero men and women that buy most of their cars, they are ignorant, if not intolerant.
Best of luck - if I was in the market for a Jaguar before, I wouldn't be now. Lots of self image tied up in cars this expensive, it's not like buying a Sentra.