Posted on 02/21/2003 11:06:34 PM PST by gubamyster
Procter & Gamble Co. plans to air a Spanish-language advertisement for Crest toothpaste during the upcoming Grammy Awards, making it the first of its kind to reach a general audience of a nationally broadcast television show.
The 30-second ad will be for Crest Whitening Plus Scope, a toothpaste P&G bills as both whitening and breath-freshening. Called "Good Bye Kiss," the will be aired in Spanish with no subtitles. It shows a young Hispanic couple in their daily morning routine. As the husband rushes out the door to work, he realizes that he cannot get enough of his wife's "refreshing goodbye kisses." The ad, which was created by Bromley Communications of San Antonio, Texas, has aired before on Hispanic networks.
The ad is part of P&G's campaign to reach out to Hispanic consumers, a minority group that is now the largest in the United States. P&G said it sees the consumers as increasingly important in light of the fact that Hispanics make up more than 12 percent of the population in states such as California, Texas, Arizona, Nevada, New Mexico, Colorado, Florida, New York and New Jersey.
"This spot is just one example of the many ways we are connecting with Hispanic consumers, including a variety of outreach programs addressing relevant concerns and issues facing Hispanic families," said Rob Steele, P&G's president of North America.
In addition to Crest, Cincinnati-based P&G manufactures and markets a variety of well-known consumer brands, including Tide, Downy, Charmin and Folgers.
P&G said it sees the consumers as increasingly important in light of the fact that illegal aliens make up more than 12 percent of the population in states such as California, Texas, Arizona, Nevada, New Mexico, Colorado, Florida, New York and New Jersey. And as the epic waves of illegal aliens spread though out the rest of America, our ad campaign will continue to reach out to those new markets as well.
Oh, barf! They're foisting toothpaste.
LOL! Great deduction! Really profound.
Desgraciamente ¿comos muchos anglos americanos como nosotros, no?
Para mi, la esposa dice estan demasiado libros y musica.
Note to self - Never again buy Crest, Tide, Downy, Charmin, or Folgers.
Ich kann die Spanische Spraeche nicht leiden. Fur mich ist diese Spraeche nur murmeln!
Previous Thread: Freep this poll: Do you plan on watching the 2003 Grammy Awards on Sunday?">
Total Votes for this Question: 3423
So far, 28% have voted for Yes
So far, 51% have voted for No
So far, 9% have voted for Not sure
So far, 13% have voted for I don't care
Dear sirs,
I’m writing to congratulate you on your all-Spanish commercial during the Grammy Awards.
Being a fifth generation American, I don’t speak any Spanish, so the commercial made no sense to me and made me feel alienated in my own country.
Apparently, P&G has decided to forsake the 240 million Americans who don’t speak Spanish in favor of the 40 million who do.
You can rest assured that neither my family nor I will ever buy another P&G product again. Bounty Paper Towels, Pampers, Cheer Detergent, Secret, and Ivory Dish Detergent are all on our black list. This coming from a consumer who remained loyal to the P&G brands through the moon and stars controversy.
Further, I’ll be circulating this letter amongst friends and family as well as posting it on the Internet.
Good luck selling to your “International Market” that resides here in my country’s borders, but has chosen not to learn English. I’m sure you’ll be a fantastic failure.
Owl_Eagle
" WAR IS PEACE
FREEDOM IS SLAVERY
DIVERSITY IS STRENGTH"
Disclaimer: Opinions posted on Free Republic are those of the individual posters and do not necessarily represent the opinion of Free Republic or its management. All materials posted herein are protected by copyright law and the exemption for fair use of copyrighted works.