Bud Light Sales Sink 24.4% as Rival Modelo Continues to Gain Share

New York Post ^ | June 13, 2023 | Lisa Fickenscher

[MeganC]

Modelo and Bud are both owned by AB InBev.

[usconservative]

I'm glad you broght this up, here's what I found:

As of 13 Jun 2023, Anheuser-Busch InBev owns Modelo beer in Mexico and the rest of the world, except in the US, where it is owned by Constellation Brands.1 In 2013, AB InBev took full control of Grupo Modelo and agreed with US antitrust regulators to sell the Mexican company's business in the US to Constellation.02 However, AB InBev retained the rights to Modelo brands.

So, Inbev retains the rights to Modelo Brands. Inbev licenses the brand (for big $$$) to Constellation Brands in the US.

Back to my original post: I incorrectly stated Inbev owns both Budweiser and Modelo. They do not. They license the brand to Constellation Brands for a fee.

If that licensing fee is based on sales, then yes -- boycotting Modelo would hurt Inbev's bottom line (also Constellation Brands, too bad so sad.)

I think that about covers it, would you agree or disagree?

[Fai Mao]

Carlsberg.

Not cheap but good beer

[Pontiac]

Modelo is owned by Anheuser-Busch InBev everywhere except the U.S., where it’s owned by the New York-based, world-dominating conglomerate Constellation Brands.

I was thinking Big deal they are both owned by the same company.

But not in the US.

Must be a FTC thing that they didn’t want InBev owning all the major beer companies.

[ChuckHam]

Wait a second. Cuban says going woke is good business...

[Eagles6]

Yeah.

[SomeCallMeTim]

Rival?? They’re both owned by the same company

[Celtic Conservative]

This time of year, Leinenkugel summer shandy.

CC

[GreatRoad]

Modelo’s ad using the theme song from The Good, The Bad and The Ugly was brilliance in advertising.

[Dalberg-Acton]

Modelo isn’t a rival. It’s made by the same conglomerate.

[MSF BU]

Yingling.

[FoxInSocks]

Smart people would figure that out and boycott ALL Inbev brands. But we don't live in a world of smart people ...

Realistically, in today's world, if Bud Light ends up someday being discontinued, I think it would be a tremendous success. Bud Light is the offensive product here, not their other five hundred brands.

IMO, the message is loud and clear. Bankrupting InBev isn't going to happen anytime soon.

[LeonardFMason]

But but but Mark Cuban says this is all good?

[mylife]

good stuff maynard..

[moovova]

Saw this today at Sam's Club, Fayetteville, NC.

[Andy'smom]

Yes, you are right. In the US, Modelo is distributed by Constellation.

[38special]

The local Anheiser Busch distributor has a big Modelo neon sign on the building along with Bud and Bud Light

[fastrock]

Modelo is part of InBev which owns Bud/Busch

[Seaplaner]

One word.

Sierranevada.

Okay, that's actually two words, nyuk nyuk nyuk.

Not Bud, not bad.

[nonliberal]

American sale’s don’t contribute to InBev.