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Zion Williamson is about to get paid. Long before he steps on an NBA court, the projected No. 1 overall pick in June's NBA draft is expected to land a sneaker endorsement deal that will make him far richer than his first NBA contract will. In fact, many in the sneaker industry expect that Williamson's eventual deal will make him one of the three highest-paid rookie sneaker endorsers ever, joining the likes of LeBron James and Kevin Durant. "In my lifetime, I think it's going to be the biggest bidding war ever done," said Sonny Vaccaro, the famed former marketing...

The NYPD wants your help finding three men who stole the shoes right off a teen’s feet during a violent robbery in Queens. It happened Saturday afternoon around 12:30 p.m. on Quince Avenue between Bowne Street and Parson Boulevard in Flushing. Surveillance video shows the trio pull up in a white, four-door sedan while the victim is standing on the street using his phone.

One cannot overlook the irony of a business which shares the initials of the Better Business Bureau, getting an “F” rating from the nation’s premier advocate of marketplace trust. However, that’s exactly what happened to LaVar Ball’s Big Baller Brand.

Lonzo Ball's first signature sneaker was unveiled exclusively by Slam magazine Thursday just days after it was reported Nike, Adidas and Under Armour were not interested in partnerships with LaVar Ball's Big Baller Brand.

An endorsement deal with Nike, Under Armour or Adidas is not in the cards for Lonzo Ball. Ball's father, LaVar, confirmed that the three shoe and apparel companies informed him they were not interested in completing a deal with his son. Sources with the three companies told ESPN.com that they indeed were moving on.

Nike Inc. this week begins selling a pricey sneaker with self-tying laces, a high-stakes test of the company’s technology investments and efforts to sell more products directly to consumers. Since its founding, Nike has predominantly been a wholesaler. But as shopping shifts online, Nike is moving to lessen its reliance on retailers. It wants to double its direct sales to consumers to $16 billion by 2020, particularly as rivals Adidas AG and Under Armour Inc. have become more competitive in recent years. That is where the self-lacing $720 HyperAdapt sneakers play a role. The company is offering the shoes exclusively...

LOL. Pure Alpha. (Link only, Photobucket is currently hosed) https://www.reddit.com/r/The_Donald/comments/5djng9/based_barron_trump_wearing_new_balance_shoes_in/

Black Friday has been over for months, but you would never know it if you went to Eastland Center in Harper Woods on Saturday morning. The mall was forced to close after rowdy crowds piled in for a chance to buy the newly-released Air Jordan Retro 12 “Vivid Pink” sneakers.

<p>A 17-year-old robber's arm was severed in Brooklyn after he held up a 39-year-old man at gunpoint for a pair of pricey sneakers, police sources said.</p> <p>Through the app Wallapop, the pair had arranged to meet up at 1 p.m. on Friday in Canarsie.</p>

Venezuelan socialists will no longer be starved for sneaker options thanks to a new piece of footwear unveiled by the country's president, Nicolas Maduro. The video comes from Saturday's grand unveil of the shoes that happened on state television. In it, Maduro calls the shoes "the boots of Bolivarian youth socialism,” in reference to the Bolivarian Revolution socialist movement. The sneaker's introduction was part of a speech honoring the country's youth socialist movement. Maduro went so far as to make sure the colorway on these tells a story, as sneaker brands so often do these days. According to him,...

<p>NEW YORK (AP) — A 16-year-old sneaker-loving teen is using the footwear to get a different kind of kick — he’s opened a pawnshop that uses high-end athletic shoes as collateral.</p> <p>Chase Reed and his father, Troy Reed, opened Sneaker Pawn on Lenox Avenue in Harlem looking to capitalize on America’s multibillion-dollar athletic footwear market and the high prices sneakers can get being re-sold.</p>

The setting: a community garden. The central character: a respected Winooski businessman who has contributed to just about every charitable cause in the city. His offense: going out of his way to make sure a local resident didn't feel offended. To recap: Sneakers Bistro & Café owner Marc Dysinger had erected a tongue-in-cheek sign in a community garden that he maintains for Winooski in the downtown traffic circle outside his restaurant. "Yield for Sneakers Bacon," it read. Last week, a local woman who identified herself as "a vegan and a member of a Muslim household," posted a note on Front...

Police say two men were shot outside a Wilmington, Delaware store Saturday morning while they were camped out waiting for the release of a new Nike Air Jordan sneaker. The shooting happened around 5:30 a.m. outside the Sneaker Villa store located on the 600 block of North Market Street after an argument reportedly began.

(Reuters) - Nike Inc has come up with new rules for retailers, prompted by unruly crowds outside stores selling its shoes, the Wall Street Journal reported. According to a company memo reviewed by the paper, the world's largest sportswear maker told sporting-goods stores that they will not be allowed to pre-sell or take reservations for new shoes. The retailers, which include Foot Locker Inc and Dick's Sporting Goods Inc , will also have to give up midnight releases of shoes that had prompted customers to camp outside and stampede stores, the paper reported.

Police have released images of a man thought to have stabbed a fellow Christmas shopper while both waited in line to buy coveted new Nike Air Jordan sneakers in Jersey City’s Newport Centre Mall on Dec. 22. When police arrived at the mall after the 10:19 p.m. incident, they found the 20-year-old victim outside the building, sitting in a puddle of blood and drifting in and out of consciousness, reports said.

Nothing, apparently, gets between a man and his Air Jordans. In the latest episode of retail gone horribly awry, crowds of unruly shoppers across the country fought among themselves, scuffled with police, upended Christmas decorations and broke down doors leading up to today’s release of the most recent Michael Jordan-inspired basketball shoe. The unrest stretched from suburban Seattle to Jersey City, where a man was stabbed seven times as he waited in line to buy the $180 sneakers at the Newport Centre Mall, police said. The victim, set upon by several teenagers, was recovering at Jersey City Medical Center.

The Huffington Post has a photo-illustrated article about the visit today by Michelle Antoinette Obama to Ronda, Spain, headlined: Michelle Obama Does Midday Shoe Change in Ronda (PHOTOS).The photos used for the Huffington Post article can't be used at FR as they are from Getty Images, however, other wire photos (with less detail) are available for posting.In the meantime, here are the lyrics to Michelle Obama's theme song, Pearls, by Sade:there is a woman in somalia scraping for pearls on the roadside there`s a force stronger than nature keeps her will alive this is how she`s dying she`s dying to...

Finally, the Comme des Garçons for Converse collection will be launched next week! The shoes which retail for $100 each come in two styles: two high-tops and two low-tops embellished with Rei Kawakubo’s signature red heart.

$540 for a pair of sneakers!

Michelle Obama was stylin' in her $540 French sneakers during a volunteering photo-op at a Washington, D.C., food bank this week. Her suede and patent trainers from the house of Lanvin are apparently all the rage among the celebrity set. Who knew there were sneakers out there that cost as much as many Americans' monthly rent? Don't misunderstand: I don't begrudge the first lady her fashion options. But I do begrudge the Obamas for their double standards when it comes to the flaunting of wealth -- and the earning of it. Obama's supporters at the liberal Huffington Post website devoted...