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The Psychology Behind Costco's Free Samples
The Atlantic ^ | October 1, 2014 | Joe Pinsker

Posted on 10/01/2014 8:49:58 AM PDT by C19fan

In 2010, a Minnesotan named Erwin Lingitz was arrested in a Supervalu grocery store after spending an excessive amount of time at the deli counter. In the words of a Supervalu spokesperson, Lingitz had violated “societal norms and common customer understanding regarding free-sample practices.” While the charges were later dropped, the evidence remains incriminating: After a search, Lingitz was found to have stored in his pockets about a dozen soy sauce packets and “1.46 pounds of summer sausage and beef stick samples.”

Lingitz may have gotten carried away, but his impulse is more or less universal. People love free, people love food, and thus, people love free food. Retailers, too, have their own reasons to love sampling, from the financial (samples have boosted sales in some cases by as much as 2,000 percent) to the behavioral (they can sway people to habitually buy things that they never used to purchase).

(Excerpt) Read more at theatlantic.com ...


TOPICS: Business/Economy; Food
KEYWORDS: costco; samples
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To: cuban leaf
But the downside is that they cause huge congestion, and I’d REALLY like a “no kids” rule.

People can be utterly clueless that they are blocking an entire aisle while chomping down on free food with the kids.

21 posted on 10/01/2014 9:05:26 AM PDT by bubbacluck (America 180)
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To: Califreak

They’ll notice when you “accidentally” ram them with your cart, I bet.


22 posted on 10/01/2014 9:07:05 AM PDT by Boogieman
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To: Mastador1

Thank you. I am not alone.


23 posted on 10/01/2014 9:08:00 AM PDT by Obadiah (None are more hopelessly enslaved than those who falsely believe they are free.)
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To: liege

Ago. it used to be just the fat ones, then they were joined by the ugly ones; now it’s just the fat, dumb ugly ones.


24 posted on 10/01/2014 9:11:16 AM PDT by UncleSam (Why must someone else always make the final decisions?)
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To: liege
People can be utterly clueless that they are blocking an entire aisle

My favorite are the "savorers" who get their sample and then stand in front of the sample tray blocking access to it by anyone else while they slowly eat their sample.

25 posted on 10/01/2014 9:11:37 AM PDT by from occupied ga (Your government is your most dangerous enemy)
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To: Califreak

The samples are nice but some of the shoppers are brain dead in their quest for free eats. They mill around and block the aisle and are too absorbed in it to notice others trying to go around them and get on with their lives.

_____________________________________________

Casually and nonchalantly bump your cart into them. Smile sweetly and say “Oopsie. I’m sorry”.

They get the hint - they move - you get your free food.


26 posted on 10/01/2014 9:11:40 AM PDT by Responsibility2nd (NO LIBS. This Means Liberals and (L)libertarians! Same Thing. NO LIBS!!)
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To: liege

People can be utterly clueless that they are blocking an entire aisle while chomping down on free food with the kids.


Or WAITING for free food to get cooked and dished out. :-P


27 posted on 10/01/2014 9:15:28 AM PDT by cuban leaf (The US will not survive the obama presidency. The world may not either.)
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To: texas booster

I was driving by a Sam’s Club with my daughter one day and asked if she wanted me to take her to lunch. I think she’s still mad at me.


28 posted on 10/01/2014 9:17:07 AM PDT by cyclotic (Join America's premier outdoor adventure association for boys-traillifeusa.com)
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To: C19fan

The ‘psychology’ seems to slow people to a cattle-like shuffle as they leave their carts, kids and immense backsides blocking the aisles.


29 posted on 10/01/2014 9:19:55 AM PDT by relictele (Principiis obsta & Finem respice - Resist The Beginnings & Consider The Ends)
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To: Mastador1

+1

Costco and one local Wal-Mart in particular are a chilling preview of what used to be America as these people and their hand-over-fist Third World pushy attitudes and lax approach to personal hygiene continue to breed like minks.


30 posted on 10/01/2014 9:21:40 AM PDT by relictele (Principiis obsta & Finem respice - Resist The Beginnings & Consider The Ends)
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To: C19fan

I’ve gotten some of the nastiest stomach flus from eating those handouts. Pleh. < |:P~


31 posted on 10/01/2014 9:26:39 AM PDT by martin_fierro (< |:)~)
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To: C19fan

There’s no such thing as a free lunch.
They don’t mind people lounging in the aisles, but have you noticed that they don’t serve coffee at their little restaurant? They don’t want people lounging around after they’ve paid for their merchandise.


32 posted on 10/01/2014 9:27:16 AM PDT by blueunicorn6 ("A crack shot and a good dancer")
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To: relictele
LOL!! Ain't that the Truth!
33 posted on 10/01/2014 9:32:28 AM PDT by MotorCityBuck ( Keep the change, you filthy animal! ,)
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To: C19fan

Until they have enough courage to post a sign that says “One sample per person per day, maximum, or we have you arrested”
then you can take as much as you want.


34 posted on 10/01/2014 9:38:08 AM PDT by I want the USA back (Media: completely irresponsible. Complicit in the destruction of this country.)
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To: C19fan

Esp. if you are hungry when you get there!

We have bought things at least twice because we tried the free samples.

They have a jarred bruschetta that is delicious, hubby buys that all the time now.


35 posted on 10/01/2014 9:44:28 AM PDT by jocon307
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To: C19fan

36 posted on 10/01/2014 9:44:42 AM PDT by Brother Cracker (You are more likely to find krugerrands in a Cracker Jack box than 22 ammo at Wal-Mart)
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To: C19fan

When Costco is giving away free samples of cheesecake, GET OUTTA MY WAY!


37 posted on 10/01/2014 9:48:22 AM PDT by old and tired
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To: C19fan
From the linked article: "This stain [paying the food demonstrators less than other employees] , though, does little to taint people’s conception of Costco, and all of the fun that a trip there entails."

What "stain" exists because Costco pays employees what the labor market demands? All these employees are free to quit and work elsewhere whenever they like. It's a Thirteenth Amendment thing.

38 posted on 10/01/2014 9:49:43 AM PDT by William Tell
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To: Obadiah
Thank you. I am not alone.

There are many of us who are silent sufferers, I am no longer silent, when I take my Mother for one of few outings and they try to push past her or run her and her walker over, I tell them, Loudly, exactly what I think of them and their manners. And they aren't all third worlders!

39 posted on 10/01/2014 9:54:14 AM PDT by Mastador1 (I'll take a bad dog over a good politician any day!)
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To: martin_fierro

Funny you would say that. I’ve stopped eating the samples because I’ve picked up something bad a couple of times when I did.


40 posted on 10/01/2014 9:58:45 AM PDT by ladyjane
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