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Hellmann’s owner sues over company’s use of ‘Mayo’ (in egg-free product)
Associated Press ^ | Nov 11, 2014 10:16 AM EST

Posted on 11/11/2014 7:28:43 AM PST by Olog-hai

You have to break some eggs to make an omelet and, according to a lawsuit from the maker of Hellmann’s, the same goes for mayonnaise.

The food company Unilever is suing a California company that uses the word “Mayo” in its sandwich spread name, saying that federal regulators and dictionaries define mayonnaise as a spread that contains eggs.

The suit claims false advertising by the company Hampton Creek for labeling its egg-free product “Just Mayo.” Unilever says in a complaint filed in federal court that the word “mayo” implies that the product is mayonnaise, and Just Mayo is “stealing market share from Hellmann’s”. …

(Excerpt) Read more at hosted.ap.org ...


TOPICS: Business/Economy; Food
KEYWORDS: eggfreemayo; hellmanns; lawsuit; mayo
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This is really pathetic. Invoking federal regulations?

Why not get like the European Union too? After all, they would say that Hellmann’s cannot use the word “Mayonnaise” because that would mean it would have to originate in Mahón, Spain (from salsa mahonesa). (And Mayo is a county in Ireland, besides.)

1 posted on 11/11/2014 7:28:43 AM PST by Olog-hai
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To: Olog-hai

From my perspective, there isn’t a product that could steal my share of mayonnaise pie away from Hellman’s Mayonnaise. No question about it for me.


2 posted on 11/11/2014 7:31:50 AM PST by Gaffer
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To: Olog-hai

What about the Mayo clinic???


3 posted on 11/11/2014 7:31:55 AM PST by 2banana (My common ground with terrorists - they want to die for islam and we want to kill them)
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To: Olog-hai

let us not overlook The Mayo Clinic


4 posted on 11/11/2014 7:32:22 AM PST by MeshugeMikey ("Never, Never, Never, Give Up," Winston Churchill)
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To: Olog-hai

I’ve tried the Beyond Eggs product; you can’t tell the difference at least in baked goods. I suspect Just Mayo is just as good which is why Hellmann’s is so threatened.


5 posted on 11/11/2014 7:34:06 AM PST by Catphish
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To: Olog-hai

I’ve heard that McDonald’s calls certain drinks “shakes” and not “milkshakes” because they don’t contain enough milk to be considered milkshakes per government regulations.

This whole thing sounds crazy. Just saying, I’m not surprised if there are official definitions as to what is in mayonnaise.

Ask Debbie Wasserman-Schulz about this. She should know.


6 posted on 11/11/2014 7:34:39 AM PST by Dilbert San Diego (s)
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To: MeshugeMikey

"Give me Ham on Five, Hold the Mayo."

7 posted on 11/11/2014 7:36:12 AM PST by dfwgator (The "Fire Muschamp" tagline is back!)
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To: MeshugeMikey

Or BJ’s?


8 posted on 11/11/2014 7:37:48 AM PST by blackdog (There is no such thing as healing, only a balance between destructive and constructive forces.)
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To: Olog-hai
Hellman's can psuck it. DUKE'S rules the world of mayonnaise.

They also have "mayo" in their web address. So there.


9 posted on 11/11/2014 7:41:35 AM PST by Constitution Day
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To: Olog-hai

Eggs?

-PJ

10 posted on 11/11/2014 7:41:49 AM PST by Political Junkie Too (If you are the Posterity of We the People, then you are a Natural Born Citizen.)
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To: Olog-hai

“That pork chop you’re eating? Yeah it’s made from vegetables.”

I would have been deceived.

How is this different?

Mayonnaise is made from eggs, oil, and vinegar. Mayo without eggs is not mayo. Call it vegannaise, but don’t call it mayo.


11 posted on 11/11/2014 7:43:00 AM PST by Ray76 (We must destroy the Uniparty or be destroyed by them.)
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To: Gaffer
there isn’t a product that could steal my share of mayonnaise pie away from Hellman’s Mayonnaise

I like Best Foods mayonnaise as much as Hellman's.

;)

12 posted on 11/11/2014 7:43:19 AM PST by Michael.SF. (It takes a gun to feed a village.)
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To: Catphish

The name “Beyond Eggs” doesn’t claim to be eggs, in fact it claims other than eggs.

Calling this product “Beyond Mayo” would make clear that the product is not mayonnaise.


13 posted on 11/11/2014 7:44:51 AM PST by Ray76 (We must destroy the Uniparty or be destroyed by them.)
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Comment #14 Removed by Moderator

To: Michael.SF.

I’ve tried Miracle Whip and Dukes, but not Best Foods or any other store brand. I’m not saying there aren’t better ones out there, I just grew up with Hellman’s and probably won’t ever change. :0)


15 posted on 11/11/2014 7:49:21 AM PST by Gaffer
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To: Olog-hai

16 posted on 11/11/2014 7:49:22 AM PST by Brandonmark (There is still hope for our country! 11.04.2014 - DAY OF RENEWAL)
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To: Ray76

“Mayonnaise is made from eggs, oil, and vinegar. Mayo without eggs is not mayo. Call it vegannaise, but don’t call it mayo.”

It’s not mayo, it’s the product from the realm of angels, that heavenly delight: Miracle Whip


17 posted on 11/11/2014 7:51:46 AM PST by Carthego delenda est
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To: Olog-hai

Hellman’s does not own the word ‘mayonnaise’ so what’s their beef? Seems a little predatory to me. Yes, their mayo is very good, it’s also very pricey, and I’d bet Just Mayo is, too. For my money, Aldi’s Berman’s label mayo is just as tasty at half the price, $ 2/jar. And I’ve made mayo with an egg white, canola oil and the electric mixer, it ain’t rocket science...


18 posted on 11/11/2014 7:51:56 AM PST by W. (We won. Get over it! Or not--I don't care--because we won!)
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To: Dilbert San Diego

I used to work for McDonalds centuries ago when I was 14-16. Back then there was a super huge stainless steel container (I’m guessing at least 100 gallons or more) that we called the “Cow”......the shake mix was pumped in from a truck. I believe there was actually milk in it, but could be wrong. The Shake machine was filled with buckets tapped off from the “Cow”.


19 posted on 11/11/2014 7:51:57 AM PST by Gaffer
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To: W.

For me, I’d have to see how the product “maintains” its integrity and consistency over time in the fridge. I hate a mayo that degrades to a loose viscous liquid.


20 posted on 11/11/2014 7:53:46 AM PST by Gaffer
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