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Here's what McDonald's plans to do to win back 500 million lost customers
CNBC ^ | March 1, 2017 | Sarah Whitten

Posted on 03/01/2017 11:24:42 AM PST by C19fan

McDonald's has a traffic problem and its executives know it. Now they have a plan they think will turn it around.

The company lost more than 500 million customers to close competitors since 2012, Chris Kempczinski, McDonald's USA President told investors gathered in Chicago Wednesday.

(Excerpt) Read more at cnbc.com ...


TOPICS: Food
KEYWORDS: fastfood; food; mcdonalds
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To: V_TWIN

I know.


81 posted on 03/01/2017 11:54:54 AM PST by AEMILIUS PAULUS
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To: C19fan

Those lowlife Rap Star commercials are a great start.


82 posted on 03/01/2017 11:55:08 AM PST by heights
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To: silverleaf

+1. terrible product and rising prices! 1.00 cokes aint gonna fix it...robotics and free fries buffets are the only thing that will save them


83 posted on 03/01/2017 11:55:18 AM PST by drewh
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To: HamiltonJay

Is that what it was called? Formula 47? Well, they were delicious - and they were also well-salted which is imperative. It is not Mickey D’s fault if dummies think that eating there every day is a good idea. They should never have allowed the health Nazis to roll them.


84 posted on 03/01/2017 11:56:11 AM PST by miss marmelstein
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To: drewh

I heard Mark Simone singing the praises of the Grand Mac.


85 posted on 03/01/2017 11:56:51 AM PST by miss marmelstein
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To: TMA62

“Bring back beef tallow to for the french fries.”

Yes, and fry the apple pies in it.


86 posted on 03/01/2017 11:57:00 AM PST by Born to Conserve
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To: C19fan

Offer a trump sandwich? Steak and ketchup.


87 posted on 03/01/2017 11:59:16 AM PST by BRL
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To: Mr. K

I know a little about making sausage casing and hate printers. I might be interested.


88 posted on 03/01/2017 11:59:55 AM PST by wally_bert (I didn't get where I am today by selling ice cream tasting of bookends, pumice stone & West Germany)
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To: C19fan

Keep certain segments of society out of the restaurants, so diners can eat in peace without watching trash act like trash.


89 posted on 03/01/2017 12:00:03 PM PST by I want the USA back (Lying Media: completely irresponsible. Complicit in the destruction of this country.)
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To: Gay State Conservative

“You mean the ones who are demanding $15/hr?”

And are gonna be replaced by automation eventually because of that also.


90 posted on 03/01/2017 12:00:14 PM PST by V_TWIN
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To: C19fan

“Offer McRib all year round.”

Bingo!


91 posted on 03/01/2017 12:01:18 PM PST by BwanaNdege ("The church ... is not the master or the servant of the state, but the conscience" - Luther)
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To: C19fan

Happy Meals for adults, with ammo and condoms for toys. Also make the latter easier to chew.


92 posted on 03/01/2017 12:01:36 PM PST by Billthedrill
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To: Grampa Dave

“Also, some stupid decisions like not serving breakfast 24 hours a day when their customers work different hours and eat breakfast through out the day.”
.
.
.
I noticed a sign the other day at our local McD
“Breakfast All Day”

They must have heard your request.


93 posted on 03/01/2017 12:01:55 PM PST by Bubba Gump Shrimp (A Liberal is someone who cannot accept that there is a Law of Unintended Consequences)
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To: bigtoona

“Stop tailoring the menu to vegans and hipsters that never even set foot in your stores!”

Bingo #2!


94 posted on 03/01/2017 12:01:57 PM PST by BwanaNdege ("The church ... is not the master or the servant of the state, but the conscience" - Luther)
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To: C19fan

technology - translation: more automated ordering and delivery systems, in other words, layoffs

refranchising 4,000 stores - translation - getting 4,000 stores net experience off its own balance sheet (leaving what they will return to it as franchise stores).

While this all may mean something on a “per share” basis, I don’t think either one or the menu changes will greatly bring back the customers Mc Donalds lost.

I think DELIVERY tastes are changing, at least in the U.S. Where do I have a hamburger 99% of the time now? At a Smashburger - you order at an order desk and take your order number to a table; then its cooked fresh for you and brought to your table. All not sky high above McDonalds. Or at my local diner, and there too the fare is very good.


95 posted on 03/01/2017 12:02:18 PM PST by Wuli
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To: TexasFreeper2009
fire all their current employees and replace them with nice polite people ?

I would prefer nice, pleasant, gorgeous, blonde, blueyed 6ft tall female robots - and actual beef

96 posted on 03/01/2017 12:02:20 PM PST by atc23 (The Confederacy was the single greatest conservative resistance to federal authority ever)
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To: miss marmelstein

Yes, it was not 100% beef tallow, but a blend, and it was truly what make McD’s what they were, the buttery delicious fries it produced. In the 80s they went to the full hydrogenated vegetable oils to avoid the saturated fat, and basically poisoned millions with unhealthy trans fat.... since they have backed off, and there is tallow in the oil again, but its not the original formula...

McD’s has a LOT of problems, but if they returned to Formula 47 I guarantee they would see their sales climb.


97 posted on 03/01/2017 12:02:27 PM PST by HamiltonJay
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To: C19fan

edible food would help


98 posted on 03/01/2017 12:04:43 PM PST by packrat35 (Pelosi is only on loan to the world from Satan. Hopefully he will soon want his baby killer back)
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To: Buckeye McFrog
The Millenial Womyn who work in their market research department would just tell them that we are all a bunch of racist, sexist bigoted homophobes, and to ignore us.

Do they look like the bottom pic?


99 posted on 03/01/2017 12:04:49 PM PST by beaversmom
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To: SpaceBar

I think Checkers actually owns McD in that regard. There is a ghetto talking “Mr. Bag” in Checkers commercial and I won’t be surprised if Mr. Bag pulls up to the drive through and starts rapping about his Glock9


100 posted on 03/01/2017 12:06:00 PM PST by Blue Highway (Q)
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