Free Republic
Browse · Search
Bloggers & Personal
Topics · Post Article

Skip to comments.

What’s Behind Eastwood’s Super Bowl Ad?
National Legal & Policy Center ^ | February 6, 2012 | Mark Modica

Posted on 02/07/2012 9:57:32 AM PST by jazusamo

It is mostly unanimous that Clint Eastwood's Super Bowl ad appearance was a stirring and emotional tribute to America and Detroit. The ad was heartfelt, despite the fact that bailed out Italian-owned auto company, Chrysler, paid for it. Unless NBC offered some significant discounts to their ad rates, the ad cost Chrysler about $14 million. Considering the political nature of the ad and the fact that Chrysler vehicles were not touted in the ad, I must ask the cynical question; what's in it for Italian-owned Chrysler?

Chrysler CEO, Sergio Marchionne, is a pretty smart guy. I don't think he would cavalierly spend $14 million just to pay tribute to America and Detroit. An article in Businessweek touches on one possible ulterior motive when it states, "Chrysler continues to seek low-interest loans from the U.S. Energy Department to develop and produce fuel-efficient cars. The company sought $3.5 billion in such loans last year, and that amount has been reduced, Marchionne said. 'I'm not ready to give up,' Marchionne told reporters Feb. 4 at the National Automobile Dealers Association convention in Las Vegas. 'The department has not indicated an unwillingness to lend.'"

Well, I'm guessing that "the department's unwillingness to lend" has just been reduced further as Chrysler's ad serves as a campaign boost to President Obama. The Administration seemed pleased as they continued with their campaign to run on the perceived success at Chrysler and GM; as noted in the piece, "...the president's lieutenants praised the ad on Twitter." And, "'Saving the America Auto Industry: Something Eminem and Clint Eastwood can agree on,' Dan Pfeiffer, the White House communications director, said in a post on Twitter."

There is a dangerous precedent in having a US President campaigning on the success of an industry that the same Administration has an investment stake in (as in taxpayers' stake in General Motors) that continually raises the question of conflicts of interest. When else has a company receiving billions of taxpayer dollars like GM, owned partially by the government, run an ad disparaging an American company, like non-bailed out Ford, as happened in another Super Bowl ad?

As long as President Obama refuses to exit the taxpayers' ownership stake in GM while he continues campaigning on a platform of their success, there will be those of us who are suspicious of the actions involving both the company and our government. I find it hard to believe that many others are not questioning the ethical issues of having our President have such a vested interest in the auto sector while government agencies, like NHTSA, are responsible for overseeing the industry. And as far as Chrysler and Marchionne are concerned, let's see just how much influence the Eastwood ad bought them when the Energy Dept., or any other federal division, decides to dole out more taxpayer cash as payback for the campaign help.

Mark Modica is an NLPC Associate Fellow.



TOPICS: Business/Economy; Government; Politics
KEYWORDS: chrysler; clinteastwood; doe; lowinterestloans; nlpc; obama; obamasuperbowlads; paytoplay; superbowlads; superbowlcommercials
Navigation: use the links below to view more comments.
first previous 1-2021-4041-43 next last
To: jazusamo
This ad brought to you be America's version of Italian authoritarian government and the new leader

Il Douche.

21 posted on 02/07/2012 10:42:16 AM PST by KarlInOhio (You only have three billion heartbeats in a lifetime.How many does the government claim as its own?)
[ Post Reply | Private Reply | To 1 | View Replies]

To: pgkdan

You anti-American car company “conservitives” really need to get a life. EVERYTHING is not a liberal plot.


22 posted on 02/07/2012 10:43:37 AM PST by Moleman
[ Post Reply | Private Reply | To 7 | View Replies]

To: jazusamo

23 posted on 02/07/2012 10:43:59 AM PST by Liberty Valance (Keep a simple manner for a happy life :o)
[ Post Reply | Private Reply | To 1 | View Replies]

To: joesbucks

I would prefer to separate bailing out the financial system, from bailing out corporations....a corporation collapsing won’t destroy the economy, the assets would simply be purchased by other firms.


24 posted on 02/07/2012 10:46:52 AM PST by dfwgator (Don't wake up in a roadside ditch. Get rid of Romney.)
[ Post Reply | Private Reply | To 19 | View Replies]

To: jazusamo
It is just Hollywood's slick attempts at manipulating the emotions of a politically uninvigorated mass. Slick emotional sentiment and visuals coupled with known voice, face and perceived allegiance. Harry and Linda Bloodworth-Thomason did this with Slick Willie and WWOTW back before the 92 election humanizing both of them and bringing them into your living room via 60 Minutes...

Clint effed up bad on this one. I doubt I'll ever spend any of my money watching any more of his stuff again. Apparently he's senile, stupid, or just plain both. As for Chrysler (and GM) they can choke on their vehicles - never again.

25 posted on 02/07/2012 10:48:09 AM PST by Gaffer
[ Post Reply | Private Reply | To 1 | View Replies]

To: Liberty Valance

That’s what I’m with now....GM, Chysler - never again.


26 posted on 02/07/2012 10:49:24 AM PST by Gaffer
[ Post Reply | Private Reply | To 23 | View Replies]

To: KarlInOhio
That is a great graphic. Obama has many of the same expressions Mussolini had when giving speeches, and many of the same beliefs.
27 posted on 02/07/2012 10:50:27 AM PST by jazusamo (Character assassination is just another form of voter fraud: Thomas Sowell)
[ Post Reply | Private Reply | To 21 | View Replies]

To: KeyLargo

You’re all confusing Eastwood’s politics with his profession. That’s a mistake.


28 posted on 02/07/2012 10:57:33 AM PST by pabianice (")
[ Post Reply | Private Reply | To 18 | View Replies]

To: Moleman

idiot.


29 posted on 02/07/2012 10:57:48 AM PST by pgkdan (Rick Santorum 2012. Conservative's last, best chance!)
[ Post Reply | Private Reply | To 22 | View Replies]

Comment #30 Removed by Moderator




Click the pic       Thank you, JoeProBono

This Little Cutie Will Soon Be
Ready For His Bottle of Tabasco!


Become a monthly donor
And keep the FReepathon Dragons away

Sponsors will contribute $10
For each new monthly sign-up


31 posted on 02/07/2012 11:07:28 AM PST by TheOldLady (FReepmail me to get ON or OFF the ZOT LIGHTNING ping list)
[ Post Reply | Private Reply | View Replies]

To: dfwgator

Well me too. But there has been an awful lot of chin music on this forum about those bailouts too.


32 posted on 02/07/2012 11:12:30 AM PST by joesbucks
[ Post Reply | Private Reply | To 24 | View Replies]

To: joesbucks

Not that I am a big fan of those bailouts, either, but at least there is some justification for them, even though, the way they were handled left much to be desired.


33 posted on 02/07/2012 11:17:07 AM PST by dfwgator (Don't wake up in a roadside ditch. Get rid of Romney.)
[ Post Reply | Private Reply | To 32 | View Replies]

To: Moleman
"The creative minds behind the [Clint Eastwood] ad are in the agency’s Portland, Ore., branch. Aaron Allen designed a poster for the 2008 Obama campaign and Jimm Lasser designed a basketball sneaker called the “Obama Force One,” with an image of the president on the soles and the message “A Black Man Runs and a Nation Is Behind Him.” Lasser displayed the shoe in a 2008 gallery exhibition with the tagline “The Dunk on McCain.”
34 posted on 02/07/2012 11:23:40 AM PST by Liberty Valance (Keep a simple manner for a happy life :o)
[ Post Reply | Private Reply | To 22 | View Replies]

To: jazusamo
The ad, in revised form: http://www.youtube.com/watch?v=WqT7z38FhQQ
35 posted on 02/07/2012 11:28:02 AM PST by cynwoody
[ Post Reply | Private Reply | To 1 | View Replies]

To: cynwoody

Amen to that, Rush!


36 posted on 02/07/2012 11:44:59 AM PST by jazusamo (Character assassination is just another form of voter fraud: Thomas Sowell)
[ Post Reply | Private Reply | To 35 | View Replies]

To: Moleman
Conservatives Missing "Good Stuff"

Conservative talk radio, Rush, Hannity et al should just play about 90 seconds of this radio interview with the Chrysler/Fiat CEO the morning after the ad - starting at about 4:07. Some very conservative comments: "I think the fundamental values that drive this country are sacred..." etc.

http://wjr.com/FlashPlayer/default.asp?SPID=34612&ID=2388908

37 posted on 02/07/2012 12:17:46 PM PST by LZ_Bayonet ( I AM THE TEA PARTY LEADER !)
[ Post Reply | Private Reply | To 5 | View Replies]

To: Liberty Valance

Thank you Liberty I did not have any idea. Very interesting...


38 posted on 02/07/2012 3:05:26 PM PST by Moleman
[ Post Reply | Private Reply | To 34 | View Replies]

To: pgkdan

Butthead


39 posted on 02/07/2012 3:06:48 PM PST by Moleman
[ Post Reply | Private Reply | To 29 | View Replies]

To: Moleman
Oh yeah? Well I'm rubber and your're glue. ;)

Truce?

40 posted on 02/07/2012 4:14:11 PM PST by pgkdan (Rick Santorum 2012. Conservative's last, best chance!)
[ Post Reply | Private Reply | To 39 | View Replies]


Navigation: use the links below to view more comments.
first previous 1-2021-4041-43 next last

Disclaimer: Opinions posted on Free Republic are those of the individual posters and do not necessarily represent the opinion of Free Republic or its management. All materials posted herein are protected by copyright law and the exemption for fair use of copyrighted works.

Free Republic
Browse · Search
Bloggers & Personal
Topics · Post Article

FreeRepublic, LLC, PO BOX 9771, FRESNO, CA 93794
FreeRepublic.com is powered by software copyright 2000-2008 John Robinson