Posted on 05/14/2008 7:53:10 PM PDT by Swordmaker
Apple is one of the top US gay-friendly brands, community research shows
Apple is among the top six gay-friendly brands in the US, recent research reveals.
The company shares the status with Bravo, Showtime, HBO, Absolut and Levi’s. Apple is seen as gay-friendly by 39 per cent of the gay and lesbian population in the US, just behind Bravo’s 52 per cent share.
But WalMart, Dunkin Donuts, Cracker Barrel, Exxon Mobil and Samsung score the lowest marks in survey results taken among gay and lesbian consumers, claims the 2008 Prime Access/PlanetOut Gay and Lesbian Consumer Study released.
The survey is one of the largest and most comprehensive surveys of gay and lesbian consumer habits and brand perceptions. A total of 2,259 adults aged 18-64 took part.
According to the study, more than two-thirds (68 per cent) of gay and lesbian consumers said they are more likely to buy from a company they considered to be gay-friendly, a perception they base largely on a company's advertising, followed by input from friends and the media.
The study also reveals that 71 per cent of gay and lesbian consumers said they have a more favourable impression of companies or products that feature gay imagery in their advertising.
Let me get this straight. This is not about a company actually being gay-friendly, but about how gays perceive the company for whatever dumb ass reason? Not to be harsh, but how is this relevant to people who don’t give a damn what gays think? I know, you post all Apple news, and this does qualify.
Maybe they just think Jobs looks cute in that turtleneck.
I went Mac, but that is wrong as a blanket statement. Sometimes Mac isn't the best choice for a specific situation.
You are right, of course.
I was tired and cranky, and didn’t have my head plugged in!
I always pick an Exxon station over any others when there's a choice, and for this reason exactly.
Oh boy, donuts!
Start learning to like Vaseline?
OK, I just have to defend the Mac users here and Apple in general. I use a Windows based PC every single day but I am a former Mac-Devotee from the early 90s and only converted because my client base had already purchased their massive inventory of PCs (think largest oil company in the world and other such clients in the energy and technology sectors). This is just silly. Apple makes kick-a$$ products and that’s all there is to it. Apple does not overtly promote or affiliate themselves as “gay friendly.” Yes, many people who provide creative services use Macs and the “arts” has a higher percentage of gay people than say “developers” but I personally would draw the line there ... unless there is concrete proof from Apple that they are gay-friendly like Disney??
I’ve got an Intel Imac, an intel macbook, an 80 gig ipod with video and an 8gig Iphone.
BUT, if you’ve ever been to macrumors.com it’s a slight step above DU. Read the “political” discussions only after taking your high blood pressure meds. Otherwise lots of good info there.
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