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Apple is gay-friendly, survey shows
Macworld UK ^ | 05/14/2008 | Jonny Evans

Posted on 05/14/2008 7:53:10 PM PDT by Swordmaker

Apple is one of the top US gay-friendly brands, community research shows

Apple is among the top six gay-friendly brands in the US, recent research reveals.

The company shares the status with Bravo, Showtime, HBO, Absolut and Levi’s. Apple is seen as gay-friendly by 39 per cent of the gay and lesbian population in the US, just behind Bravo’s 52 per cent share.

But WalMart, Dunkin Donuts, Cracker Barrel, Exxon Mobil and Samsung score the lowest marks in survey results taken among gay and lesbian consumers, claims the 2008 Prime Access/PlanetOut Gay and Lesbian Consumer Study released.

The survey is one of the largest and most comprehensive surveys of gay and lesbian consumer habits and brand perceptions. A total of 2,259 adults aged 18-64 took part.

According to the study, more than two-thirds (68 per cent) of gay and lesbian consumers said they are more likely to buy from a company they considered to be gay-friendly, a perception they base largely on a company's advertising, followed by input from friends and the media.

The study also reveals that 71 per cent of gay and lesbian consumers said they have a more favourable impression of companies or products that feature gay imagery in their advertising.


TOPICS: Computers/Internet
KEYWORDS: absolut; apple; bravo; hbo; homosexualagenda; levis; showtime; topten
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What do I do now?

I buy and use Apple computers, just bought a Samsung BlueRay Disc Player, use a Samsung Color Laser Printer, have a Samsung 10.1M Pixel digital camera, enjoyed eating at Cracker Barrel when I was Indiana last year, watch Showtime, HBO, and even some Bravo (Mrs and Miss Swordmaker love it), shop at Walmart, stuff myself on Dunkin Donuts occasionally, and sometimes buy gasoline from Exxon/Mobil... but I haven't worn Levi's since I left elementary school some 47 years ago, don't drink hard liquor, and am completely, totally, absolutely heterosexual and conservative.

1 posted on 05/14/2008 7:53:11 PM PDT by Swordmaker
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To: Swordmaker

Stop making those eyes at me. STOP IT!

< |:)~


2 posted on 05/14/2008 7:58:02 PM PDT by martin_fierro (< |:)~)
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To: Swordmaker
Mr. Swordmaker:
I would suggest that you let someone else “take the point” on this one.
Cheers!

Sursum Corda

3 posted on 05/14/2008 7:58:29 PM PDT by Sursum Corda
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To: 1234; 50mm; 6SJ7; Abundy; Action-America; acoulterfan; aristotleman; af_vet_rr; Aggie Mama; ...
Apple is a Gay/Lesbian preferred brand... survey says so... PING!


Gay Mac Ping?

Which came first? The Rainbow Apple Logo or Gays and Lesbians adopting the rainbow colors as an emblem?

If you want on or off the Mac Ping List, Freepmail me.

4 posted on 05/14/2008 7:58:58 PM PDT by Swordmaker (Remember, the proper pronunciation of IE is "AAAAIIIIIEEEEEEE!)
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To: Swordmaker

Bwaaah...Richard straight.


5 posted on 05/14/2008 8:03:08 PM PDT by RichInOC ("Oh, no, don't do that." "Why not?" "If you shoot him, you'll just make him mad.")
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To: martin_fierro

Not that there’s anything wrong with that.


6 posted on 05/14/2008 8:04:35 PM PDT by 50mm (Inside every cynical person, there is a disappointed idealist.)
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To: Swordmaker

This is one reason I have continued to buy gas at Exxon Mobil.

Pisses me off that Apple is so high, as I was thinking about getting a Mac next time. But then what hte heck should I have expected?


7 posted on 05/14/2008 8:04:50 PM PDT by Secret Agent Man (I'd like to tell you, but then I'd have to kill you.)
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To: Swordmaker

i’m kinda surprise starbucks didn’t make the list


8 posted on 05/14/2008 8:07:08 PM PDT by a_chronic_whiner (Captain: For Great Justice)
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To: Swordmaker

Bet you liked swordfights as a kid too.


9 posted on 05/14/2008 8:08:19 PM PDT by kaboom
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To: martin_fierro
Stop making those eyes at me. STOP IT!

Who? Me? Would eye do such a thing?


10 posted on 05/14/2008 8:11:27 PM PDT by Swordmaker (Remember, the proper pronunciation of IE is "AAAAIIIIIEEEEEEE!)
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To: a_chronic_whiner
i’m kinda surprise starbucks didn’t make the list

Or PetSmart


11 posted on 05/14/2008 8:12:17 PM PDT by 50mm (Inside every cynical person, there is a disappointed idealist.)
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To: Swordmaker
am completely, totally, absolutely heterosexual and conservative.

Methinks he doth protest too much.

12 posted on 05/14/2008 8:14:18 PM PDT by Charles Henrickson (You Apple and Bravo user, you!)
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To: Swordmaker
What do I do now?

At first I thought a funny remark could be made, but then when I did a search on google it was all just way too sad and real; there are just too many sexually obsessed idiots out there for it to be funny anymore.

3rd-graders asked to help classmate in gender change

13 posted on 05/14/2008 8:14:22 PM PDT by antonia ("Information is terrain and someone will occupy it.")
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To: Swordmaker
PhotobucketPhotobucketPhotobucket
14 posted on 05/14/2008 8:14:50 PM PDT by BunnySlippers (Buy a Mac ...)
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To: kaboom
Bet you liked swordfights as a kid too.

How did you know? Killed a dozen kids before they outlawed plastic musketeer swords for kids. It was the Levi tights... the men in tights... they made me do it!

Damn those swashbucklers...

15 posted on 05/14/2008 8:14:59 PM PDT by Swordmaker (Remember, the proper pronunciation of IE is "AAAAIIIIIEEEEEEE!)
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To: Swordmaker
What do I do now?

According to the study, more than two-thirds (68 per cent) of gay and lesbian consumers said they are more likely to buy from a company they considered to be gay-friendly

There goes 1.4% of total market share for Wal-Mart, Dunkin Donuts, Exxon. I'm sure the can withstand that devastating market impact.

16 posted on 05/14/2008 8:18:57 PM PDT by pfflier
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To: antonia
there are just too many sexually obsessed idiots out there for it to be funny anymore. . . . "3rd-graders asked to help classmate in gender change"

It is hard to make up something funnier than that... except that it is so tragic. When you can no longer make something funny by carrying it to an illogical extreme because the idiots have already done it in real life, you know that the inmates are truly in charge of the asylum.

17 posted on 05/14/2008 8:19:14 PM PDT by Swordmaker (Remember, the proper pronunciation of IE is "AAAAIIIIIEEEEEEE!)
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To: Swordmaker

“Damn those swashbucklers...”

Good thing they wern’t SWISHbucklers.


18 posted on 05/14/2008 8:19:39 PM PDT by garyhope (It's World War IV, right here, right now, courtesy of Islam. TWP VRWC)
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To: Swordmaker
your log-in name could be a source of jokes with this story. :)

lemon parties (probably not the same as an apple party)

19 posted on 05/14/2008 8:19:54 PM PDT by robomatik ((wine plug: renascentvineyards.com cabernet sauvignon, riesling, and merlot))
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To: Swordmaker

“Damn those swashbucklers...”

Good thing they wern’t SWISHbucklers.


20 posted on 05/14/2008 8:20:01 PM PDT by garyhope (It's World War IV, right here, right now, courtesy of Islam. TWP VRWC)
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