Skip to comments."APPLE HAS CHANGED THE WAY THE GAME IS PLAYED", says MSFT Win Mob chief
Posted on 08/20/2009 5:43:29 PM PDT by Star Traveler
"APPLE HAS CHANGED THE WAY THE GAME IS PLAYED", says MSFT Win Mob chief
Thu, 08/20/2009 - 01:21
by Jonny Evans
"Apple has changed the way the game is played," Loke Uei, senior technical product manager for mobile developer experience at Microsoft said at the companys first Windows Mobile Developers Camp (WinMoDevCamp) yesterday.
His comments came during the developer meeting at which Redmond hopes to inspire/attract application developers to its platform. Attendees also got to see a preview of Windows Mobile at the event.
The company hopes to take on Apple when it launches its Marketplace for Mobile later this year, essentially a Microsoft version of the App Store. However, Apple has the lead in this, offering over 65,000 Apps already and furnishing 1.5 billion downloads since launch. Apple also has 100,000 developers signed up for the platform.
Microsofts clearly playing catch-up: The first WinMoDevCamp event drew approximately 40 to 50 developers - and only a handful of those said they have developed and sold mobile applications previously, reports InternetNews.com.
As reported, Microsoft attempted to woo the few developers present at the event, and will offer similar events worldwide as it attempts to drum up support for Windows Mobile.
Microsoft is also attempting to tempt developers with the promise of cash: "The business opportunity is the ability to target more than 30 million devices globally today," Uei said, and clearly with the App Store in mind, he added, Ninety-nine cents is interesting, but I think your work is worth more than that - $5.99 or $9.99.
Which sounds great - but it doesnt matter what a Microsoft man who is trying to bring developers on side thinks about price, its what Windows Mobile users are willing to pay, and about how immersive and pleasant an experience Microsoft manages to make on mobiles.
Despite the obstacles to truly grabbing a slice of the market thats currently dominated by Apple, RIM and Palm, Microsoft has managed to sign-up some, chiefly corporate, developers: AccuWeather.com, the Associated Press, CNBC, Developer One Mobile Software, EA Mobile, Facebook, Gameloft, MySpace, Netflix, Pandora, Sling Media, and Zagat Survey, have all signed up to offer Apps.
Glad to see they "catching on"... LOL...
Glad to see Microsoft admitting that the iPhone is a “game changer” now... :-)
I like seeing Steve Ballmer at a Developers Conference... LOL...
See Steve Ballmer’s “marketing strategy” outlined, by the man himself... :-)
WinMo changed the game first. It made it laggy and unplayable.
Oh... one more strategy of Microsoft in competing against Apple’s apps for iPhone — ummmm.... “sell the apps for more money”... LOL...
Apple’s 99-Cent Apps Are Too Cheap, Microsoft Says
Is Microsoft going nuts? :-)
What I find amazing is that people want to walk around with full internet access, and all the apps, on a phone. Frankly, I don’t have time to twitter, play games nor look up a local restaurant. My phone does one thing.....I can call other people if need be. Times are a changing....;)
Uh, Steve, my work is worth in the thousands of dollars for anything other than the most trivial program. The question is how do I get there, by selling lots for $0.99 or fewer at $9.99? Only the total matters unless I have to deal with a significant per unit cost or labor.
I'll buy a $0.99 app just looking at the app store and its internal reviews. For $9.99 I feel the need to check it out further and most times I'll decide not to spend the money.
You said — What I find amazing is that people want to walk around with full internet access, and all the apps, on a phone. Frankly, I dont have time to twitter, play games nor look up a local restaurant. My phone does one thing.....I can call other people if need be. Times are a changing....;)
Yes, times are a changing, to be sure...
I’ve been known to go into a store, look at something that I want to buy and check out the price on the internet, while I’m right at the shelf, looking at the product. And then, find out that it’s cheaper elsewhere, take a quick look to see how far away that store is, and them map it on the iPhone mapping/routing program and zip on over there and save some money. Of course, part of that “calculation” is if it’s not too far out of the way, too, and if the money savings is significant.
Then again, I’ve also looked on Amazon.com while I was there and decided just to go back home and order it online and have it in another couple of days... LOL...
Then, if I want to get out and around, I might take a quick look at the weather map and see if a thunderstorm is moving in on the area (you can see pretty clearly in this area). I’ll see what the weather is going to be like and that will change my plans as I’m out and about and what I’m going to do next.
And, maybe, at the last minute, I’m thinking about getting a part for my bike, to go out riding later on, but I’m not sure when the store is going to close and I’ll look it up on the Internet and catch their time for closing to see if I can make it on time...
Yep... things are different with an iPhone... that’s for sure... :-)
Oh... and I may even catch a quick look at Free Republic at a red light, too... (I have been known to do that a time or two... LOL...). Did I tell you that when I go through the car wash, I’ll grab a quick look on Free Republic, too... :-)
You said — Uh, Steve, my work is worth in the thousands of dollars for anything other than the most trivial program. The question is how do I get there, by selling lots for $0.99 or fewer at $9.99? Only the total matters unless I have to deal with a significant per unit cost or labor.
Well, Steve Ballmer at Microsoft may read here, and then again he might not... LOL...
But, I’ll pipe up, nonetheless... One thing is for sure... it’s much better for the developer to set the price that he thinks his app is worth and for how many he thinks he can sell at the price... than having some outfit like Microsoft telling the developer that he has to sell it for at least a “floor price” or not at all...
There was an example of a developer getting $250,000 for his 99-cent app not too long ago. I bet he’s not complaining about his little app... :-)
I understand Star, I'm the one behind the power curve here. I look at it differently. I have a top of the line PC sitting at home with decent connection speeds, 24" monitor and a graphics card that costs more than most laptops. We won't even talk about memory or sound. I consider a Blackberry the CPU equivalent of an 8 track tape player. You pay for the network cost. I wait until I get home to do my shopping.....
Resistance is futile.
If you want on or off the Mac Ping List, Freepmail me.
Hey - I don’t even own a cellphone ( wife does only to keep in touch with my daughter at college in Kyoto ) !
Jobs (Apple) and Ballmer (Microsoft) speak...
Steve Jobs and Steve Ballmer
“The only problem with Microsoft is that they have no taste. They have absolutely no taste!” [Steve Jobs]
“They [Microsoft] don’t think of original ideas and they don’t bring much culture into their product.” [Steve Jobs]
“I have a problem with the fact that they [Microsoft] make really third-rate products.” [Steve Jobs]
“I will admit, quite frankly, that I think Windows, today, is probably four years, behind — three years behind, where it would have been had we not danced with IBM for so long.” [Steve Ballmer]
Microsoft CEO Ballmer laughs at Apple iPhone
“Right now we’re selling millions and millions and millions of phones a year; Apple is selling zero phones a year.” [Steve Ballmer]
How’s it going now... Steve?
Errrrr. What are you saying Star.....you work for Apple? Help us out here.
A confirmed Apple Mactintosh computer user since 1984... :-) ... and an iPod user, and an iPhone user...
How could you tell...?
[ Ummm..., I did take a look at the “new” IBM PC back in 1981, but I decided to “pass” on it... and Gates added absolutely nothing of value to the equation in the meantime... LOL...]
IBM Personal Computer
Cool. I still have my original IBM PC, with 16K of memory. If you are an Apple shill just say so. No need to pretend.
:’) Sure, but only since 1975.
Ballmer had better be hoping and praying that Singularity and Midori bear fruit. I don’t see what they can do otherwise.
And for crying out loud, get rid of the Start Menu. It has no place in modern high-resolution computing.
You haven’t read my home page, have you.... ? :-) [my second most favorite subject... LOL...]...
By the way...
Bill Gates trying to get Windows to work while on with Conan O’Brien...
It's fine, darn, I bet we could have some great discussions. I also have an old XT with 2, 5 meg hardrives in the "expansion" unit. IBM hardware looked like it was made for war. My friends and I were playing with the Apple because......it had games...;) All in all I think the competition is good, even today.
Also, I went through my box of old software....I still have DOS 1.2, and the first game I remember for the PC...Decathlon. Sigh. Times are a changing. ;)
I was looking at the IMSAI before that... :-)
IMSAI 8080 Microcomputer
But, said no to that one, too...
And how about CP/M, which had the *largest base of installed software* of anyone, of which people thought no one could displace...
By Digital Research and Gary Kildall...
What about CPM?.....what about Pheonix reverse engineering chips, and BIOS’s? Nary a moron knew what software was, let alone those smart enough to reverse engineer it.....heady days indeed. No one cared about Apple, and frankly, other than morons that can’t figure out how to install a video card these days, no one cares.
Oh just mentioning CP/M because back then it was considered impossible to ever displace it as an operating system — and then, in a few short years, IBM PC DOS displaced it. I remember how it was done, too... back then.
IBM (and Gates, too, I believe) made sure that when both operating systems were offered, side-by-side, that Gate’s OS was priced about $20 less (I think that’s how much it was). That’s all it took to *displace* CP/M, otherwise, we would be saying “Kildall” instead of “Gates” today.... LOL...
You said — “No one cared about Apple...”
Now, what made Apple “take off” was “Visicalc”... that really got Apple going. It had the major marketshare before the IBM PC began cutting into it...
A quote out of a page on Apple and Visicalc...
The program went on sale in November of 1979 and was a big hit. It retailed for US$100 and sold so well that many dealers started bundling the Apple II with VisiCalc. The success of VisiCalc turned Apple into a successful company, selling tens of thousands of the pricey 32 KB Apple IIs to businesses that wanted them only for the spreadsheet.
By the end of 1979, IBM took note of the uptick in sales of Apple IIs to businesses and began Project Chess, which would ultimately be released as the IBM PC.
In 1981, Software Arts made over $12 million in royalties from VisiCalc. It became Personal Software’s flagship product, financing the groundbreaking VisiOn office suite and GUI. Just before the release of VisiOn, Personal Software was renamed VisiCorp.
Dan Bricklin became widely recognized in the computer business for his contributions. He was awarded the White Elephant by industry pioneer Adam Osborne for inventing the electronic spreadsheet.
Of course, it was much later that the Macintosh was introduced and that’s where I *finally* got into the picture, with my own desktop model...
Also, Apple Computer put in a full page ad in the Wall Street Journal welcoming IBM into the desktop computer business. It read as follows...
Welcome, IBM. Seriously. Welcome to the most exciting and important marketplace since the computer revolution began 35 years ago. And congratulations on your first personal computer. Putting real computer power in the hands of the individual is already improving the way people work, think, learn, communicate, and spend their leisure hours. Computer literacy is fast becoming as fundamental a skill as reading or writing. When we invented the first personal computer system, we estimated that over 140,000,000 people worldwide could justify the purchase of one, if only they understood its benefits. Next year alone, we project that well over 1,000,000 will come to that understanding. Over the next decade, the growth of the personal computer will continue in logarithmic leaps. We look forward to responsible competition in the massive effort to distribute this American technology to the world. And we appreciate the magnitude of your commitment. Because what we are doing is increasing social capital by enhancing individual productivity. Welcome to the task. Apple.
And today — Apple is still busily producing better and better desktop computers, laptops, iPods and iPhones... and where is IBM as far as these desktop computers are concerned...?
IBM PC: the end of an era
By Joe Barr on December 04, 2004 (8:00:00 AM)
Commentary: So IBM is looking for a way out of the PC business. Big Blue’s personal computer division is going to be sold. It’s hard to believe after all these years, even though the PC business at IBM has never really recovered from the kidney-punch Microsoft delivered to it by withholding licensing for Windows 95 until 15 minutes prior to launch. The malignant monopoly was just as open to the possibility of competition in those days as it is today, so IBM had to be punished for daring to push OS/2.
For those of us old enough to have already been in the personal computer market before IBM’s entry, the launch of IBM’s personal computer was a signal-event. In one fell-swoop, all of our arguments to management and fellow workers about the importance of personal computing were magnified and validated.
I had been using a Radio Shack TRS-80 Model 1 at work, writing my own applications for it which I used to track work flow. It stood out in the office like a Dallas Cowboys fan in Green Bay, Wisconsin. Less than a year after the launch of the IBM PC, I was officially part of a team developing new applications for it. And this was at EDS, a firm best known for its COBOL and mainframe skills. The point being that prior to IBM’s entry into the field, personal computers were nowhere. Following the entrance of the IBM PC, they were everywhere.
Revisionist historians of the personal computing revolution might have you believe that it was a firm in Redmond that led the way, but don’t you believe it. Microsoft has never led, and indeed in the beginning they were simply going along for the ride. The problem is that while IBM was providing the leadership — and completely upsetting the apple cart as it did so — it had no idea at all of the consequences of its actions and decisions.
The selection of an unknown vendor to provide the operating system is but one such example. How about the opening of the system unit and the publication of the BIOS code? In those days, if you dared to open the case on a Radio Shack system, you immediately voided the warranty. IBM chose not just to open the case, but to invite others to build hardware you could put inside it. Not until it got hit with the backlash from trying to extort money from those same vendors with its MCA licensing did IBM realize it was too late to try to close the box again. Open was already on the loose.
There were a few missteps along the way: the PC Jr, for one. But I have stronger memories of the good things like the rock-solid good clickiness of those big, heavy AT keyboards, and of the quality and innovation embodied in a long line of Thinkpad laptops.
It’s been a good run. IBM — without ever intending to do so — has turned the computing world upside down. I’m sad after all this time to see them go. After all, IBM was also the first major player in the industry to begin to appreciate the second revolution in personal computing. The one involving free software projects like Linux and Apache.
Apple is still going strong!
IIRC, Apple prices like it does because it encourages a lot of impulse buys using “pocket change,” the amount that flies under the radar of most peoples’ thinking on spending. Impulse purchases are going to go through the floor if the apps start at $10.
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