Posted on 04/07/2013 3:25:12 PM PDT by SMGFan
'Mad Men' premiere: Mr. Leggs: 'It's nice to have a girl around the house.'
A picture says 1,000 words, right? Well, these ads tell us everything we need to know about "Mad Men"-era sexism. In this ad for Mr. Leggs dress pants, a woman's head is attached to a tiger-skin rug. (Tiger lady, get it?) A man, dressed as though he works for Don Draper himself, triumphantly places his shoe on the woman's head. The headline? "It's nice to have a girl around the house." Oh, and the copy? Oh my: "Though she was a tiger lady, our hero didn’t have to fire a shot to floor her. After one look at his Mr. Leggs slacks, she was ready to have him walk all over her. That noble styling sure soothes the savage heart!"
(Excerpt) Read more at nydailynews.com ...
Where is that ad with the men in the foreground on the couch, watching TV and drinking beer (I think) while wifey is in the background washing dishes?
it would be nice to have a 1950s girl around the house. imagine living in a time of intact families, largely. not perfect families, but intact families. and almost all black families intact.
and i will clarify that by that i don’t mean a stupid woman, or a woman that doesn’t have a backbone. more so a woman who isn’ t constantly trying to be the mnan, always in charge. one who knows that often, being second in command is a lot better in many ways.
I remember analyzing ads, TV and newspaper, in college. It was fun and educational. Of course it is easy to see the folly of advertisements that are 50 years old, just as when simpletons boo the screen of movie theaters showing old flicks whenever such themes as we see them here appear, all to demonstrate to themselves and to one another how enlightened and superior human beings they all are, which for me makes for another reason to avoid movie theaters. But it’s not so easy to analyze today’s ads, which in 50 years will look as ridiculous as those posted above look to us today, you can bet.
How about the Svedka robot sex doll? Seen on the Jon Stewart show...not much more sexist than that, and it’s yesterday’s ad.
I don't know that one but I did find this classic from Will Elder.
Kinky Friedman MIGHT have won his race for Texas Governor if that'd been his motto instead of the middlebrow liberalism he slid into spouting.
It went both ways, Francis.
The politically correct crowd made sure nobody had a sense of humor about such things anymore.
Good one, but an easy one, too. The more interesting, rich in content ads are in magazines, especially women’s mags.
The battleship ad today would save the admaker expense by excluding the unnecessary mom and sis, no longer required to demonstrate the normalcy of the household. Oh, and the boys wouldn’t be playing a warmongering game, no siree, but maybe tiddlywinks, or better yet, some kind of a social justice game, about feeding tubercular orphans in Africa (where else!), or even a jigsaw puzzle assembling together a visage of, who d’ya think, why, Dorothy, of course!
To the women of the fifties, they didn’t.
It is all a matter of perspective.
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