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Sources Say 48 Of 50 Radio Advertisers Want Nothing To Do With “Limbaugh and Hannity” [THE BRIEF]
Business Insider ^ | May 9, 2013, 9:00 AM | Laura Stampler

Posted on 05/09/2013 5:49:46 PM PDT by Olog-hai

Good morning, AdLand. Here’s what you need to know today:

A high ranking source at Cumulus radio told the Radio Ink that 48 out of 50 advertisers gave orders to exclude “Rush and Hannity” from their packages. Of course, the radio company that distributes Limbaugh’s show released a statement that the claim is “completely inaccurate.”

There was talk earlier this week that Limbaugh’s relationship with Cumulus was in danger given the major advertising boycott he incited after calling Sandra Fluke a slut on the air. The boycott allegedly cost ABC Radio $5.5 million. …

(Excerpt) Read more at businessinsider.com ...


TOPICS: Business/Economy; Chit/Chat; Computers/Internet; Miscellaneous
KEYWORDS: advertising; cumulusradio; hannity; leftganda; limbaugh; rush; talkradio; waronrush
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To: Huskrrrr
Sinking ships like NewsWeak have been predicting the demise of talk radio for decades.

Seattle's conservative talker market is so bad that they added BACK one of the oldest cons. talkers in the US, known as KVI570. (they dropped talk in favor of oldies and got trashed). They are back to two strong talk stations.

Follow the money, as they say....

21 posted on 05/09/2013 6:06:27 PM PDT by llevrok (2013: - Obama vs America. The new cold war)
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To: FlingWingFlyer

Indeed it is. An evil wind is blowing.


22 posted on 05/09/2013 6:08:19 PM PDT by machogirl (First they came for my tagline)
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To: Olog-hai

Cumulus also dropped ESPN and substituted CBS Sports in my market. SeeBS is a quantum worse. What is Cumulus doing, trying to out-Penny J C Penny? A race to the bottom? Making room for a resurgent Air America?


23 posted on 05/09/2013 6:09:32 PM PDT by NonValueAdded (3 guns when you only have one arm? "I just don't want to get killed for lack of shooting back")
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To: Olog-hai

Knowledgeable Source
Inside Source
High Ranking Source
Senior Source
Unnamed Source

their step brother Source-Close-To-The-Situation

and their Chinese cousin Sources Say.

I’ve never trusted those Source brothers.


24 posted on 05/09/2013 6:10:30 PM PDT by Pan_Yan (I believe in God. All else is dubious.)
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To: Olog-hai

If she isn’t a slut, why is she demanding that the taxpayers subsidize her condom purchases? She must go through a lot of them if she can’t afford to buy them herself.


25 posted on 05/09/2013 6:10:57 PM PDT by FlingWingFlyer (America is the root cause of violent crime in Mexico. - Barack Hussein Obama Jr.)
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To: Olog-hai
 photo bsflag.gif
26 posted on 05/09/2013 6:11:05 PM PDT by CMailBag
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To: FlingWingFlyer

Never mind, what kind of guys does she date that don’t supply their own? They certainly aren’t college student types, those dates of hers.


27 posted on 05/09/2013 6:12:22 PM PDT by Olog-hai
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To: Olog-hai

I sure would like to see that “high ranking” list of 48 advertisers made available.


28 posted on 05/09/2013 6:13:47 PM PDT by FlingWingFlyer (America is the root cause of violent crime in Mexico. - Barack Hussein Obama Jr.)
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To: manc
The worst thing to happen to talk radio was the rationalization of all forms of media under just a few major corporate owners. For talk radio, this meant that a media format dominated by local hosts with really only one major national player (Rush Limbaugh) transformed into a format dominated by bland, amateurish syndicated hosts who are heard all over the country.

In my lifetime, the heyday of talk radio was that period from 1985 to around 1995. It's been all downhill since.

29 posted on 05/09/2013 6:15:09 PM PDT by Alberta's Child ("I am the master of my fate ... I am the captain of my soul.")
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To: llevrok

Hot Talk KSFO in San Francisco has risen to the #1 talk radio staion. In SF no less! They are credited with starting the successful Grey Davis recall (removing the liberal Grey Davis from office).


30 posted on 05/09/2013 6:19:55 PM PDT by Huskrrrr
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To: Olog-hai

Yeah, and 99% of Iraqis voted for Saddam Hussein. Feh...


31 posted on 05/09/2013 6:21:15 PM PDT by ez (Muslims do not play well with others.)
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To: Olog-hai

48 of 50 is 96 of 100... which is to say, if four percent is enough to pay bills and pad the account who cares what the other 96 % are doing... exposure is the key... what other show claims to hold a 20mil listenership.


32 posted on 05/09/2013 6:23:08 PM PDT by dps.inspect (rage against the Obama machine...)
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To: Olog-hai

Fluke is just an activist who has been trying forever to challenge Catholic doctrine.

She succeeded.
I don’t think she gives a tinkers cuss about free BC.

It is the same with the Gay marriage ****.
They could care less about marriage. Civil union suits them fine, But the radicals want to over turn Church doctrine.


33 posted on 05/09/2013 6:24:50 PM PDT by mylife (Ted Cruz understands the law, and he does not fear what is unlawful.)
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To: Olog-hai

So those advertisers who dropped Rush are just doing fine...like JCP?
I call *bullsh!t*....


34 posted on 05/09/2013 6:28:35 PM PDT by matginzac
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To: ez

Yeah, and 109% of blacks in certain precincts voted for Obozo....
Oh, wait......


35 posted on 05/09/2013 6:32:05 PM PDT by matginzac
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To: FlingWingFlyer

I think she’s a slut in spirit.

In practice, I think she has a hard time getting the time of day from most men... even the drunk ones.


36 posted on 05/09/2013 6:32:55 PM PDT by WhistlingPastTheGraveyard (Some men just want to watch the world burn.)
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To: Olog-hai
Sandra Fluke is a slut!!!Who but a slut would screw around so much that they are going broke buying birth control needs. Rush is always right-on. And I looked at other stories on this Business Insider site, they are as liberal as they come.
37 posted on 05/09/2013 6:35:40 PM PDT by Cindy of Nashville (What has the Democrat party become???)
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To: Olog-hai

Who are the 48? I want to know what not to buy.


38 posted on 05/09/2013 6:41:00 PM PDT by cookcounty (Obama Denied ->Americans Died ->Hillary Lied ->the Media Complied.)
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To: manc
Only Levin and a couple are worth listening to now

Possibly. I'll never know. Talk Radio drove me away when they went to their standard 50/50 format.

50% talk and 50% commercials, weather and traffic. Mostly commercials. Chopped up shows with no continuity. The web is better. FR is way better.

39 posted on 05/09/2013 6:55:40 PM PDT by InterceptPoint (If I had a tag line this is where you would find it)
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To: cookcounty

“Who are the 48? I want to know what not to buy.”

Mega Dittos!


40 posted on 05/09/2013 6:57:12 PM PDT by logitech (It is time.)
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