Posted on 06/26/2013 5:53:58 AM PDT by SW6906
Fiat has a new ad out (ignore the advertising crap at the end, I couldn't find a clean version). Actually, I found two versions of the same ad. In the version I saw on TV, it ends with a girl saying "This is going to be so much better than the Tea Party".
When I went looking for it, I found a different version that ends with the girl saying "This is going to start a revolution".
Interesting that they saw fit to create two endings.....tells me they know they're slamming the TEA Party.
Chrysler can choke on their effing cars.
Also: the girl cutting her hair off. What’s with that? Isn’t that what was done after WWII to women who collaborated with the Nazis? They focus on that twice in the ad. They want to make a point. Am I the only one who draws this WWII parallel? Isn’t it a tad insensitive of them to use such a horrible thing in their advertising?
Ping!
This one is much better.
I SAW that!
Wow... that’s over the top!
I don’t care about the snark about the TP, but this has to be the most sexist, grotesque ad I’ve seen in a long time. “the Italians are coming” so women yank off their clothes and comport in fetishistic underwear? How is thus Italian?
Well, there IS a silver lining to this.
Let as many Koombaya Liberals as possible go out and buy this thing.
When I bought my first car, there were Fiats sitting there in the show room and they were the joke of the dealership.... ‘Ha! We tow them in daily!’
Ha! I can’t wait to see them all at the side of the road waiting for a tow.
I drew the parallel to flappers cutting their long hair in the roaring twenties. Probably a Gatsby tie in.
I wonder if they’ve improved their quality control since back in the 1970s...
Fiat acrnyms. “fix it again tomorrow” and “fix it again Tony”—but for me it’s the ominous reminder of fiat currency.
The new Fiats are much better than the old ones you talk about but at a price of around $16,000, there are compact cars that are a much better value.
Here’s the ad without the extra junk:
http://www.youtube.com/watch?feature=player_embedded&v=hbRKAVZBlRc
And where's the revolution? 5 seats in a Fiat? Wow.
LOVE that Challenger commercial!!
Definitely MUCH better commercial. Sick and tired of seeing stupid commercials that use SEX to distract and attract the consumer so they can sell their crappy product.
I dig that commercial....
I frequently see ads that have been modified from their original airings.
Some of the modifications are in the text, some in the activities, some in the actors.
I just figured the ad agencies got negative responses either from the clients (network tv, etc.) or from the focus groups or from the public.
I guess Fiat-Chrysler is jealous of GM (Government Motors) being anathema to conservative Americans. They want to join The Party, also, comrade.
Plus throw in a good dose of Italian “stile” (Italian for ‘chic’) at the same time.
The chics are kinda cute, as 1rudeboy says.
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