Posted on 03/17/2014 9:08:13 PM PDT by Swordmaker
Apple's design chief helped transform computing, phones and music. The company's secrecy and Ive's modesty mean he has never given an in-depth interview—until now.
'Hello. Thanks for Coming'
We use Jonathan Ive’s products to help us to eat, drink and sleep, to work, travel, relax, read, listen and watch, to shop, chat, date and have sex. Many of us spend more time with his screens than with our families. Some of us like his screens more than our families. For years, Ive’s natural shyness, coupled with the secrecy bordering on paranoia of his employer, Apple, has meant we have known little about the man who shapes the future, with such innovations as the iMac, the iPod, the iPhone and the iPad. But last month, he invited me to Cupertino in Silicon Valley where Apple is based, for his first in-depth interview since he became head of design almost 20 years ago.
The gods — or was it the ghost of Steve Jobs? — seemed against it. Jobs didn’t like Apple execs doing interviews. It had not rained properly in California for months but that morning the clouds rolled off the Pacific, turning the Golden Gate Bridge black. Interstate 280 South to Silicon Valley was a river of water, instead of the usual lava streaks of stop-start SUVs. But just after 10AM, an Apple tech-head appeared in an all-white meeting room on the first floor of building 4 of the firm’s antiseptic headquarters with strict instructions to find an Earl Grey tea bag.
(Excerpt) Read more at time.com ...
Leonard? I just went over every post I have made to you. . . and in none of them have I insulted you or called you names The closest was a jesting hint you may have become a Democrat. My responses have been mostly trying to set the facts out. . . Based on the record, not the FUD spread by the competition. I make a lot of effort to dig out the facts, to cut through the BS to find those facts. Every other comment I've made to you has been a direct comment about your opinion or a correction of your erroneous statements of things you presented as "facts" you've apparently picked up from some of those FUD spreaders—such as Apple building factories in a China, which they have not. I have politely bantered with you, but if have never called you names. The snarkiness started with you, and I merely echoed your’s back at you. "Genius" etc. Let's not and be civil, ok? Some of the others on here are not. I admit I get tired of running into the same-old over-and-over again and again in thread after thread from the same cast of trolls. . . some of whom are here in this thread.
I’m good with all of that, except you said, “An attempt to cut overtime was a failure with workers threatening suicides...” I asked for primary sources. You danced around your own words like Michael Flatley at the National Concert Hall. I don’t blame you. No one anywhere, for or against Apple, has found that kids were committing or threatening suicide because they didn’t get enough overtime.
And you can seriously say that a cadre of Geneva Convention types descending on a factory in a Communist country isn’t going to scream coercion? We don’t make that type of assessment when a celebrity goes to Cuba!
Yes, of course, you have assessed yourself and found yourself to be above reproach.
“I called the information you spouted wrong. I don’t have to provide a full definition of “stay competitive” and write a textbook to do so. . . It’s self explanatory.”
You used the term as if it did not include taking business off shore, out of the United States, to avoid US minimum wage laws, or skirt US health and labor regulations.
“I admit I get tired of running into the same-old over-and-over again and again in thread after thread from the same cast of trolls. . . some of whom are here in this thread.”
So you expect that you’ll post some glowing assessment of Apple and no one will tell you to shove off? Why not post a respectful response with links to your primary sources and then when challenged politely refer to your previous explanation.
You are anything but polite and respectful when challenged. Even when the facts are on your side you make snide and condescending comments and then run off to Jim every time you get it thrown back at you.
You know there’s “FUD” out there yet act offended when it comes up. Why?
“I make a lot of effort to dig out the facts, to cut through the BS to find those facts.”
You have not linked to one source in any of the discussions we’ve had in the past few days. Not one. Would they be challenged? Sure, that’s what happens on a forum.
Apple is a company made up of human beings. Human beings are flawed and act just as readily in malignant as enlightened self-interest. Your deifying Apple is what brings out the “trolls” not your respectful presentation of facts.
Yup...
I went from a Mac Pro with two processors and four internal 2 tb hard drives to a new MP with a too-small 1 tb hard drive and one processor, non-expandable.
And yeah, we burn files on DVD all the time for clients, and yup...they took the DVD burner out.
And Mavericks is awful! Snow Leopard was bad enough but Mavericks is becoming so dumbed-down that I find myself wondering if our next purchase will be an E20 running Win 7 Pro?
I love Apple and have used their products for 20 years, but wow...the dumbing-down of PC’s and OSX is becoming really irritating.
Ed
I do wish they’d bring back the “call” and “receive” buttons as boxes, rather than little round buttons that are easy to miss while jogging.
And the “Bold text” option now makes certain words way too thick, like fake bold in InDesign or Pagemaker.
See ya’,
Ed
I’m a pro...
I work on a Mac 8-12 hours a day, designing artwork, animations, books, posters, t-shirts, calendars, etc and modifying existing files for use by our clients, and we send tons of files on DVD’s to both customers and vendors.
We also back up certain crucial files to DVD in addition to SugarSync and five external RAID 5 LaCie drives.
We also get CD masters from different engineers for our music and audio CD’s that we then send to a vendor to jewel-case and dupe, so as you can see, we use a DVD drive daily.
Also, I know it’s old-fashioned, and most people prefer YouSendIt (I refuse to use the idiotic “Hightail”!) but some clients DO request their files be sent on DVD’s, including a couple of PBS stations! I guess they like filing them apart from the cloud.
I regret having to buy an external burner...
See ya’, Sword!
Ed
Our old Mac Pro had four internal 2 tb hard drives, we’re now restricted to ONE 1 tb drive, so we had to buy a separate 5-bay LaCie drive...which is slower than the four internal drives, plus costs a whole heck of a lot more.
There’s TONS of creatives who hate the new Mac Pro, and I am one of them...
See ya’,
Ed
Unfortunately I’m limited in what I can buy.
If I based my purchases on company ideology I’d have to stop using Adobe, Apple and Filemaker, which are the bulk of my software!
And if I move from Strata to Maxon or Autodesk I’m sure they have reprehensible donation and personnel policies, also..
Ed
NICE commute!!
Ed
US Cellular just doubled my data plan for free...cool!
Ed
I’m glad most people aren’t as rabid as you in their illogical thinking.
I convinced many people to use Apple and they are happy for it...and I’m nothing like what you described.
Ed
I like my software the same way.
We bought every iteration of Adobe CS, it came on a DVD and we could install it whenever and wherever we wanted, then they said we couldn’t buy it anymore, we could only rent it, for $30 a month. The moment we stop renting the software our files become incompatible with our DVD version and we will be screwed.
I did it anyway, bought Adobe CC, but man I really dislike renting software!
Ed
Of course. I’m just not as ready to recommend Apple for full canonization.
Wow, interesting!
Thanks, Sword!
Ed
Actually, Macs were always better at DP than Windows.
Their color spaces, display postscript, handling gigabyte+ files, their font structure, file handling, everything was better.
Ed
Man, I remember the good ol’ days of pre-press, film, drum scanners and litho tape.
Now we have a structured workflow with ICC profiles and everything gets exported as a .ps, then distilled to the vendor’s settings.
Sooo much easier than bring things into film, then pre-press!
Ed
In high-end audio work it’s almost 100% Mac, and in smaller shops it’s Mac plus ProTools, also a Mac product.
In 3D it’s Windows, or UNIX, but for creatives, at least the ones I deal with, including our main print shop, it’s all Mac.
Also, In a lot of newspapers it’s all Macs, because they use Multi-Ad Creator, a fantastic program.
Ed
We didn’t get as sophisticated as you. And now I get a few small jobs that go direct to large presses in LA. I am kinda proud that I helped two small presses close down their dark rooms. We still needed film at times so it was interesting trying to make that happen some days. Enjoyed the work but it was like working 10 feet from a third world country.
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