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Apple Designer Jonathan Ive on What's Next
Time ^ | March 17, 2014 | John Arlidge

Posted on 03/17/2014 9:08:13 PM PDT by Swordmaker

Apple's design chief helped transform computing, phones and music. The company's secrecy and Ive's modesty mean he has never given an in-depth interview—until now.

'Hello. Thanks for Coming'

We use Jonathan Ive’s products to help us to eat, drink and sleep, to work, travel, relax, read, listen and watch, to shop, chat, date and have sex. Many of us spend more time with his screens than with our families. Some of us like his screens more than our families. For years, Ive’s natural shyness, coupled with the secrecy bordering on paranoia of his employer, Apple, has meant we have known little about the man who shapes the future, with such innovations as the iMac, the iPod, the iPhone and the iPad. But last month, he invited me to Cupertino in Silicon Valley where Apple is based, for his first in-depth interview since he became head of design almost 20 years ago.

The gods — or was it the ghost of Steve Jobs? — seemed against it. Jobs didn’t like Apple execs doing interviews. It had not rained properly in California for months but that morning the clouds rolled off the Pacific, turning the Golden Gate Bridge black. Interstate 280 South to Silicon Valley was a river of water, instead of the usual lava streaks of stop-start SUVs. But just after 10AM, an Apple tech-head appeared in an all-white meeting room on the first floor of building 4 of the firm’s antiseptic headquarters with strict instructions to find an Earl Grey tea bag.

(Excerpt) Read more at time.com ...


TOPICS: AMERICA - The Right Way!!; Business/Economy; Computers/Internet
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To: roadcat

“You seem to have a dislike for all things Apple, without understanding how silly you sound making wild exaggerations (e.g. “you only keep one song on your device”). I am a fan of all useful devices. Apple has a proven hit on their hands, and your hatred has blinded you to the point of reckless spouting of untruths. Life is short, drop the hatred.”

Nice. I make a comment about how my memory is several times what you pay for your apple’s and instead of making a case you make a personal attack! Good Grief!


61 posted on 03/18/2014 8:26:15 PM PDT by TexasGator
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To: roadcat

“Nope. I really don’t need to keep anything on my iPad, “

That would mean having to download each app each time you want to use it?


62 posted on 03/18/2014 9:09:08 PM PDT by TexasGator
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To: Swordmaker

Their next OS will be : )


63 posted on 03/18/2014 9:16:15 PM PDT by minnesota_bound
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To: Swordmaker

“Apple is selling every MacPro they can push off their assembly line and they are currently back logged to June. “

Uh, they are not shipping because of production delays at their Austin plant.


64 posted on 03/18/2014 9:43:31 PM PDT by TexasGator
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To: TexasGator
That would mean having to download each app each time you want to use it?

There you go, being silly again. I said nothing about apps. I was referring to songs, photos and videos. Mostly because you made a foolish statement about only being able to have one song on an Apple device, which is inherently untrue. Regarding apps, I currently have 119 apps on my iPad, in addition to 2200 songs, over 7000 photos and mpeg videos, and a dozen movies of which several are HD (which I can stream to my HD TV from my iPad), all simultaneously present on my iPad. I own more apps, but don't see the need to have them all present on my iPad at the same time. I get by with 119 apps always on my iPad. Again, cut the foolishness of your statements.

65 posted on 03/18/2014 11:22:35 PM PDT by roadcat
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To: TexasGator

Uh, no, they are selling everyone they can make. There’re no production delays. People are receiving their MacPros. The “production delays” is a FUD report. There are NO production delays. Apple is delaying sending MacPros to the rest of the world because of unanticipated demand in the US.


66 posted on 03/18/2014 11:26:27 PM PDT by Swordmaker (This tag line is a Microsoft insult free zone... but if the insults to Mac users continue...)
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To: TexasGator
Nice. I make a comment about how my memory is several times what you pay for your apple’s and instead of making a case you make a personal attack! Good Grief!

Are you overly sensitive? I don't see how I made any personal attack on you. You made insinuations regarding my usage of a device. To wit, "All devices require extra memory. Unless you only keep one song on your device at a time.". I gave a factual response. An Apple device does not merely contain only one song at a time. To suggest that, sounds downright silly. It's a wild exaggeration. To suggest such, along with a plethora of similar negative statements about Apple suggests a dislike of Apple. I stated that you seem to have a dislike for all things Apple. That is your presumption of a personal attack? Cut the crap.

67 posted on 03/18/2014 11:31:36 PM PDT by roadcat
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To: norwaypinesavage
These are simply lost it they want to do things that Apple doesn't allow them to do. And this is the problem I have with Apple products: I often want to do things that Apple doesn't allow. Many times these are simple things, like installing new batteries, changing hardware, leaving chargers in several places, running something unattended for several months, etc. Some wizard at Cupertino doesn't want me to do things such as these. I don't have much to do with them.

If you think those things are difficult, then you've swallowed the FUD without bothering to investigate the truth. Do you seriously think you CAN'T have multiple chargers??? Why? Who is stopping you? Who is stopping you from running ANYTHING unattended for several months? Not Apple. Apple Mac OSX is UNIX, one of the most bullet proof operating systems around and most of mine run months at a time without restarting. What's your problem??? I have one that has run for two years without a restart. . . Unattended. You guys just really don't know what you are talking about. You spout myths, thinking they are true. We who DO know shake our heads in wonder at the nonsense that spills out of your mouths.

68 posted on 03/19/2014 12:14:16 AM PDT by Swordmaker (This tag line is a Microsoft insult free zone... but if the insults to Mac users continue...)
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To: norwaypinesavage
Apple products do a few things well. The few things they do well, a lot of people want to do. Some of the things Apple products do well are technically complicated. Apple makes it easy to do them. Thus, Apple has a strong customer base. Heaven help you, if you want to do something different, though.

Serious question. When was the last time you personally USED a Mac for anything at all? Frankly, I think you would find that your premise is completely wrong. Are you aware, for example, that various reviewers have named the Mac as the best computer on which to run WINDOWS? And that most people who do so run it in a sandbox inside of Apple's Mac OSX? And that they may be running a couple of versions of Windows simultaneously, as I do? How about that Apple Mac OSX is a fully Posix compliant TradeMarked version of UNIX—one of four so certified, in fact the number one highest sold and most used UNIX in the world—and capable of running all UNIX and Linux software, all just a terminal away from the Mac desktop? Oh, and every user gas easy access to that terminal.

"Heaven help you?" Seriously? The full power of UNIX and the junkiness—and risks—of WINDOWS are available if we want them. . . Most of us don't bother with the Windows stuff having "been there and done that" and are damn glad to be shut of it. . . and just never want to go back!

69 posted on 03/19/2014 12:39:23 AM PDT by Swordmaker (This tag line is a Microsoft insult free zone... but if the insults to Mac users continue...)
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To: Leonard210
They are champions of the environment, yet moved all manufacturing to China so they didn’t have to comply with EPA regs. Then they hired Lisa Jackson, one of the most crooked EPA administrators in history. That doesn’t sound like a conservative.

Apple did NOT move to China to avoid EPA regs. They moved to stay competitive, just as did every other high tech business. Apple forced the clean up of the Chinese assembly plants and manufacturing companies they contracted with. They PAID for new equipment to accomplish those goals. No other company did that.

If they supported even one lefty who is now pushing higher minimum wages while they actually pay a fraction of that cost to manufacture their products in China, then they are clearly not conservative.

Apple REQUIRED the Chinese Contractors to triple the pay rates over the standard rates of the workers on the assembly lines of Apple products and put Apple employees in the plants to assure compliance. Normal Chinese rates for assembly rates on cellular phones for other makers are £1.10 per hour, Apple workers are paid £3.30 per hour. Overtime on Apple assembly lines are limited and underage workers are prohibited. If an underage worker is found on an Apple line, the CONTRACTOR will be required to continue paying that worker Apple hourly wages WHILE he or she goes to school through college, and pay all tuition and school costs! That is a strong incentive to screen all workers against underage workers. In the past five years only twelve have been discovered. . . Five of whom have declined the education.

The only thing they’ve done that seems even remotely conservative is shield their billions from taxes by parking them outside of the USA.

The "billions parked" outside the USA were earned there, outside the United States. There are also Billions "parked" in the USA as well on which Apple has paid a high tax rate. In fact Apple pays more taxes than any other US corporation. One out of every 40 dollars collected from corporations in the US last year came from Apple! Those billions overseas had the taxes paid on them as well. . . to the countries where the revenues were earned. Apple conservatively has argued before the Liberal Senate, that it would like to move these earnings to the United States to invest here, but the LIBERAL US tax code insists it must be taxed again, as though those Dollars, Marks, Francs, Pounds, Yens, etc., were earned here! Apple has taken VERY conservative fiscal positions on taxation.

These are all easily discovered facts. . . Not your myths and propaganda which is in reality the junk pushed by Liberals. Look who was pushing that TAX stuff accusing Apple of paying ZERO TAXES when it was a total fabrication. . . liberal Democrats!

70 posted on 03/19/2014 1:10:11 AM PDT by Swordmaker (This tag line is a Microsoft insult free zone... but if the insults to Mac users continue...)
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To: Swordmaker
"Do you seriously think you CAN'T have multiple chargers???"

Of course you can have multiple Apple chargers, as long as you're willing to mortgage your house to pay for them. I'm talking about chargers so cheap that you can buy a dozen and leave them around various places so they're available IF you might need them.

A classic example is our console stereo. It has an Apple iPhone docking station. It's quite handy, you can charge the phone, and play iTunes through the stereo. Except.....my wife switched to an Apple iPhone 5. The wizards of Cupertino decided to totally change the hardware format of the dock and the console stereo is now useless for her. And it cost more than the iPhone.

71 posted on 03/19/2014 5:13:56 AM PDT by norwaypinesavage (for)
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To: Swordmaker

How can you use the term “to stay competitive” with a straight face and then claim it doesn’t mean getting away from federal regulations imposed by the EPA? Apple, as you say, was able to “clean up” the Chinese assembly plants...to standards that they would never get away with in the USA. Why can’t they pay for new equipment here and live by the same regulations that they paid Democrats to impose?

And they’re a paradigm of virtue when it comes to labor laws too. As long as they’re not TOO strict, like say in the United States.

And we agree, they’re very conservative on taxes. Just like Hollywood is. Everyone is conservative on taxes when it’s their money being taken. And to be truthful, you have no idea where Apple’s money is or how much is out there. That would assume that Apple is the most honest company in American history, something that you’ll just have to take their word for.

And I never said they paid zero taxes, only that if you’re going to send money to Democrats and then turn around and try to shield even a part of your earnings from taxes, you’re worse than a hypocrite. As a liberal company you’re supposed to give every dime and then ask to write a check above that amount and who to make the check out to. And they got that answer, make it out to “The Democrats”.


72 posted on 03/19/2014 6:23:56 AM PDT by Leonard210 (Viva Perot)
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To: norwaypinesavage

Have your wife switch to iPhone 4s. She gets the upgrades she needs but the same charger she has had. It also has Siri.

I have an iPod with the old charger and an iPhone 5 with the new. It I had to choose between chargers I would go with the new but I have no money invested in other devices.

Since you have already invested in other equipment I can understand your frustration, but the iPhone 4s is still available.


73 posted on 03/19/2014 6:28:32 AM PDT by Not gonna take it anymore (If Obama were twice as smart as he is, he would be a wit)
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To: Not gonna take it anymore
"but the iPhone 4s is still available"

So are a large number of vastly superior Android smart phones, for much less total cost. This whole thread started out about Apple's inferiority to other products.

74 posted on 03/19/2014 6:35:52 AM PDT by norwaypinesavage (for)
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To: norwaypinesavage

I was in that Apple stupor for years where you say, “Apple insanely great. Apple more innovative than anyone. Apple products all genius.” And then I used an iPad. What a piece of crap. Not the Chinese manufacturing, but the OS. And I’m just talking about the apps that come with the thing. Seriously, made me take a second look at Win8, which runs my laptop now. And even though Apple isn’t saying, they will copy touch on their laptops and monitors in the future and claim it was invented in Cupertino.


75 posted on 03/19/2014 7:19:02 AM PDT by Leonard210 (Viva Perot)
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To: norwaypinesavage

Actually if you sign up for service (ATT for sure, don’t know about other carriers) the iPhone 4s is FREE.


76 posted on 03/19/2014 9:08:41 AM PDT by Not gonna take it anymore (If Obama were twice as smart as he is, he would be a wit)
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To: Swordmaker

I have lived in the Apple universe since 1988, when my employer, GTE, was Apple’s largest corporate customer. I would even sometimes drive by 1 Infinite loop on the way to the Vallco mall in Cupertino.

I know I’m a few days late on this thread, but I have to ask. I frequently have to walk into my ‘office’ and physically wake up my iMac by hitting the keyboard space bar, or something, in order to stream content from my Mac over WIFI to Apple TV or iPad.

I use an Airport Extreme for Wifi, and the entire house, including deck, is within 15 yards of the Airport, and all my devices report strong signal. No neighbors within range to cause interference or signal theft, and I use strong signal encryption.

Any ideas?


77 posted on 03/19/2014 10:09:15 AM PDT by jimtorr
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To: Swordmaker

“Uh, no, they are selling everyone they can make. There’re no production delays.”

Uh, just google ‘Mac Pro Production delays’ ....

Just like 2012 redux.


78 posted on 03/19/2014 12:37:29 PM PDT by TexasGator
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To: roadcat

“Are you overly sensitive?”

No but when you say I have a hatred for all things apple and your buddy posts to you in reference to me ...

“They regard Apple users as Socialist queers”

we see which side is really weird ...


79 posted on 03/19/2014 12:42:11 PM PDT by TexasGator
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To: Not gonna take it anymore

“Actually if you sign up for service (ATT for sure, don’t know about other carriers) the iPhone 4s is FREE.”

You are still paying for it with a higher subscription fee. Without the two year high subscription fee it is $25 per month for 18 months.


80 posted on 03/19/2014 12:46:57 PM PDT by TexasGator
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