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Burger King scrapping ‘Have It Your Way’ slogan
Associated Press ^ | May 19, 2014 4:40 PM EDT | Candice Choi

Posted on 05/19/2014 3:28:29 PM PDT by Olog-hai

Burger King is scrapping its 40-year-old “Have It Your Way” slogan in favor of the more personal “Be Your Way.” […]

Burger King says in a statement that the new motto is intended to remind people that “they can and should live how they want anytime. It’s ok(ay) to not be perfect … Self-expression is most important and it’s our differences that make us individuals instead of robots.”

It may seem odd for a fast-food company to champion individuality, but Burger King isn't the only one trying to project a hip, non-corporate attitude to gain favor with customers. Since 2012, for instance, Taco Bell has been touting its “Live Más” slogan, which means “live more” in Spanish. …

(Excerpt) Read more at hosted.ap.org ...


TOPICS: Business/Economy; Chit/Chat; Food; Miscellaneous
KEYWORDS: beyourway; burgerking; corporateliberalism; haveityourway; homosexualagenda; slogans; waronlanguage
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Uh . . . what?

(And “live more” in Spanish is actually «vivir más».)

1 posted on 05/19/2014 3:28:30 PM PDT by Olog-hai
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To: Olog-hai

“Resist we much” has a kind of a snappy ring to it... BTT


2 posted on 05/19/2014 3:30:45 PM PDT by Billthedrill
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To: Olog-hai

On deck for a future ad “That’s the Way (I Like It)” by KC and the Sunshine Band.


3 posted on 05/19/2014 3:32:25 PM PDT by ConservativeStatement ("World Peace 1.20.09.")
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To: Billthedrill

I’m sure this new stupid slogan will last 40 years.


4 posted on 05/19/2014 3:33:01 PM PDT by Luke21
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To: Olog-hai

5 posted on 05/19/2014 3:33:22 PM PDT by 2ndDivisionVet (I will raise $2M for Cruz and/or Palin's next run, what will you do?)
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To: Olog-hai

Where’s The Beef?!?! (Cutest. Commercial. Ever.)

http://www.youtube.com/watch?v=R6_eWWfNB54


6 posted on 05/19/2014 3:34:09 PM PDT by Diana in Wisconsin (I don't have 'Hobbies.' I'm developing a robust Post-Apocalyptic skill set...)
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To: Olog-hai

“Be Your Way.”

Be gay.

Whatever.

Yuk.


7 posted on 05/19/2014 3:36:05 PM PDT by JT Hatter (Who is Barack Obama? And What is He Really Up To?)
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To: Olog-hai

Why are the, ‘powers that be’ INSISTING on killing ALL of my childhood memories? LOL! (This one deserves to die!)

http://www.youtube.com/watch?v=KJXzkUH72cY


8 posted on 05/19/2014 3:36:24 PM PDT by Diana in Wisconsin (I don't have 'Hobbies.' I'm developing a robust Post-Apocalyptic skill set...)
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To: Olog-hai

9 posted on 05/19/2014 3:36:36 PM PDT by RightGeek (FUBO and the donkey you rode in on)
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To: Olog-hai

I’d feel safer if robots made the food!


10 posted on 05/19/2014 3:36:42 PM PDT by aynrandfreak (Being a Democrat means never having to say you're sorry)
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To: All

About time...I went thru the drive-thru and asked for xtra cheese, lettuce and mayo only...I looked at the Whopper before I left and it was covered with everything....
I went in and told them what I had ordered and the little geeky mgr said, “That’s what comes on it...”

I said, “You advertise ‘Have It Your Way....I want it MY WAY!!!!”


11 posted on 05/19/2014 3:37:01 PM PDT by JW1949
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To: Olog-hai

I don’t do fast food very often, but BK lost me as a customer some years back when they started serving those funky french fries of theirs. I hate that coating on them. Yuck.


12 posted on 05/19/2014 3:38:19 PM PDT by DemforBush (A repo man is always intense.)
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To: Olog-hai
Sounds rather queer to me.
13 posted on 05/19/2014 3:38:41 PM PDT by Mastador1 (I'll take a bad dog over a good politician any day!)
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To: ConservativeStatement

Oh no that song is on replay in my head now


14 posted on 05/19/2014 3:38:48 PM PDT by al baby (Hi MomÂ…)
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To: Olog-hai
Hold the pickle, hold the lettuce. Special orders don't upset us.

-PJ

15 posted on 05/19/2014 3:39:08 PM PDT by Political Junkie Too (If you are the Posterity of We the People, then you are a Natural Born Citizen.)
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To: All

^^^ Hey! Did ya notice the woman working the counter is one of those ‘lifers’ in her 30’s who can’t get a job anywhere else and DESERVES $15.00 an hour just for showing up?

*SMIRK*


16 posted on 05/19/2014 3:39:09 PM PDT by Diana in Wisconsin (I don't have 'Hobbies.' I'm developing a robust Post-Apocalyptic skill set...)
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To: Olog-hai
Reminds me of the ridiculous slogan: An Army of One. Whatever happened to that?

Dear Burger King: Your new motto, intended to remind people that “they can and should live how they want anytime." will promote a lot of acting out in your stores. Will gangbangers show up to sell drugs? Will hookers pace your aisles looking for business? I ask because in a fast food restaurant in my city, that's exactly what happens.

It’s ok(ay) to not be perfect … Self-expression is most important and it’s our differences that make us individuals instead of robots.”

How crazy can you get, Burger King? What if your employees decide not to make perfect burgers, or decide that to express themselves in unrobotlike fashion they have to put chocolate syrup on the burgers and mustard in the milkshakes?

You guys are going to be really sorry about this, and your stupid ad agency too.

17 posted on 05/19/2014 3:40:21 PM PDT by Veto! (OpInions freely dispensed as advice)
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To: Olog-hai

Burger King MGMT has gone off it’s rocker. Wasn’t “have it your way” a slogan that meant that you could order your BK food ANY WAY you want? It had nothing to do with lifestyle (and this new slogan is obviously some feel good, idiotic slogan aimed at special gay rights).


18 posted on 05/19/2014 3:40:27 PM PDT by JSDude1 (Defeat Hagan, elect a Constutional Conservative: Dr. Greg Brannon!)
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To: Olog-hai

Is it just me, or has Burger King changed their burgers in recent years? To me, the seem less tasty, like drier of late.


19 posted on 05/19/2014 3:42:00 PM PDT by MNDude
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To: Mastador1

More queer than the “Wake up with the King” commercial?


20 posted on 05/19/2014 3:42:04 PM PDT by Olog-hai
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