Posted on 02/02/2015 12:57:42 PM PST by Clint N. Suhks
After a year full of discord and #outrage, Super Bowl advertisers went waaay somber. It’s as if they hoped to gently heal us, to spur reflection, to encourage us all to just, like, coexist with each other and consider each other’s struggles.
Over the course of the night, there appeared dead children. Absent fathers. People forced to work during the Super Bowl instead of watching the game. There was Jeff Bridges helping us to conquer our nighttime anxieties.
Frankly, the whole thing was sort of a bummer. I’m all in favor of marketers evolving beyond the farting animals and contused groins of Super Bowls past. But it felt like a bunch of the ads this year forgot to have any fun.
(Personal note: You know who did have fun? Jerky, triumphalist Patriots fans.)
FIRST HALF
After the coin flip, Chevy punked us all with an ad that convinced many folks their TVs had died. Best use of a surprise black screen since the Sopranos finale. But is it really a crucial selling point that you can use your truck as a download hotspot? “I’m tethered to my truck!” “OK.”
The first ad after kickoff went to a Toyota spot titled “How Great I Am.” The ad gave me chills, with its Muhammad Ali trashtalk backing scenes of Amy Purdy, a Paralympic medalist and Dancing With the Stars contestant who lost both legs to bacterial meningitis at 19. The spot is a tremendous advertisement for Purdy herself, who just hit the top of my curated list of indomitable badasses. But do Amy Purdy’s personal heroics make you want to buy a car? I couldn’t find a lot of connection here between sentiment and product—it’s not like we associate mid-sized, sensible sedans with overcoming adversity....
(Excerpt) Read more at slate.com ...
I liked the Pete Rose Sketchers ad. Hilarious!!
In all of them were they selling a product or liberalism?
I thought they all sucked and the male bashing was over the top....especially the one where some bitch hands the infant to the new mom and says something like “Here,Its a boy,too bad.”
Talk about radical feminism at its finest
Loved that one and the Brady bunch one I think Go Daddy should have had its usual Danica looking hot
The Chevy Truck ‘blackout screen’ was way funny... once I got over my heart attack.
I liked that one too. But I saw it on a worst list and can’t believe it. Maybe because the dejected old guy lost his blue pill.
At least there wasn’t any America the Beautiful sung with mooslems as the objects of affection.
There were a lot of disturbing/weird commercials for sure.
Over all kind of an off year, IMHO.
Your child died?
Well no matter.
Nationwide is on your side.
I must have missed that one. Gotta link?
That was my first reaction too. Definitely not as many funny commercials which is what most people look forward to. Then there were those too serious commercials which I think is what contributed to your widely held opinion.
All the negative press about the Nissan ad misses the point: dads who work their arse off for their families, trying to help their family have financial security *DO* miss things. It sucks, and it often can’t be helped. These things hurt the father, too. But they are doing it for the ones they love most, so give them some respect for their sacrifice - they’re doing it for you.
The alternative, of course, is that the wife leaves the father because - in today’s modern world - he wasn’t successful enough, they had money troubles, and divorce was all too easy.
I am no fan of Ali. Plus I don’t see trash talking and super-ego as inspirational at all
All the lefties that worked their way up in the marketing departments of the Fortune 500 firms got to spend their employers’ money pushing their lame leftie causes.
Meanwhile, I skipped the commercials, and got to watch a great game, corporate suckers!
On the plus side in a lot of years the commercials help take your mind off of a dull game. This year the game was the star, as it should be.
Yea well lovely, and whats that got to do with selling me a car
I didn’t get the “absent father” part and I sure as hell didn’t see how it connected to Nissan. Kind of a tear jerker if you asked me.
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