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Boca manufacturer of enlargement pill slapped with lawsuit
BocaNews ^ | 2/17/05 | Sean Salai

Posted on 02/17/2005 6:29:47 PM PST by Libloather

Boca manufacturer of penis enlargement pill slapped with lawsuit
New Jersey man says porn stars and doctors convinced him pill would work
Published Thursday, February 17, 2005 1:00 am
by By Sean Salai

A Boca Raton herbal supplement maker that sold penis enlargement pills with “guaranteed results” is being sued in New Jersey court for false advertising.

New Jersey businessman Michael Coluzzi, 35, alleges in the class-action lawsuit that he paid $59.95 for a 30-day supply of the penis pills sold by Alzare LLC but “experienced no increase in penis size” despite a guarantee of three inches within a week.

“It’s a product that just doesn’t work as promised and we want Alzare to stop,” Stephen DeNittis, Coluzzi’s lawyer, told the Boca Raton News on Wednesday. “Some people might ask how anyone could buy something like this, but the ads were very convincing. They almost convinced me and I do a lot of these cases.”

Alzare operatives named in the suit, including chief operating officer Scott Hammond and Tampa gynecologist Dr. Daniel Stein, could not be reached for comment.

Coluzzi reportedly consumed 32 pounds of Alzare penis pills made of ginseng, yohimbe bark, L-arginine and other sexual ingredients. His lawsuit, filed January 21 in Burlington Superior Court, seeks class action status and claims to represent hundreds of thousands of other victims across the country.

According to DeNittis, the company’s campaign included half-hour television infomercials citing fake medical studies claiming that 95 percent of more than 100,000 men experienced 25 percent enlargement within a week of using Alzare. The advertisements featured porn stars and doctors.

“I won’t lie. The two women they used were smoking hot,” DeNittis said. “But the infomercial also had charts and very official-looking statistics.”

A Delray Beach medical expert confirmed this week that there is no way an herbal supplement could ever enlarge a man’s penis, despite Alzare’s claims.

“There’s no supplement out there that will increase the physical size of your biological penis,” Dr. Stephen Silver, a family physician specializing in herbal medicine, told the Boca Raton News.

Dr. Silver said the Alzare pill was at best a “male energy tonic.”

“The best somebody could possibly experience from those ingredients is a good feeling,” Silver said. “Would any of it enlarge your penis? Absolutely not. Even with an energy tonic, you can never give a guarantee with herbal supplements because they don’t have the potency of pharmaceutical drugs. No respectable medical doctor would give one.”

Silver practices integrated medicine, a combination of traditional medicine and holistic cures. He added, “Supplements do have a place in healthcare, but companies like this one give them a bad rap.”

Rob Gordon, director of the non-profit American Health Association (AHA) in Boca, said a man’s lifestyle choices make the most difference in the health of his penis.

“If you don’t smoke, have moderate drinking habits, avoid meat and otherwise keep your circulation good, you could experience some enlargement,” said Gordon, whose charity promotes new age and herbal medicine.

Gordon added that Coluzzi should have known better, as penis pills are obviously a fraud, and said he did not see why men should be legally compensated for wasting $60.

“It’s laughable that Americans are so gullible. You can’t buy your way around mother nature.”

According to Reuters, the Colluzzi lawsuit is at least the third against penis pill makers in the last two years. Two cases filed last year in Colorado and Ohio accused the manufacturers of VigRx and Enzyte of similar scams, and also sought class action status.

The Center for Science in the Public Interest has filed a complaint with the Federal Trade Commission against the manufacturer of Enzyte.


TOPICS: Crime/Corruption; Culture/Society; Extended News; Miscellaneous; News/Current Events
KEYWORDS: boca; enlargement; lawsuit; manufacturer; pill; slapped
"I won’t lie. The two women they used were smoking hot,"

A product that works before delivery?


1 posted on 02/17/2005 6:29:49 PM PST by Libloather
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To: Libloather

I don't know how these scam artists were planning on getting away w/it.


2 posted on 02/17/2005 6:31:12 PM PST by Betaille (Harry Potter is a Right-Winger)
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To: Libloather

This is one trial where I hate to have to view Exhibit A.


3 posted on 02/17/2005 6:31:21 PM PST by speedy
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To: Libloather

"I won’t lie. The two women they used were smoking hot,"

Alright, we need pictures here people!


4 posted on 02/17/2005 6:32:03 PM PST by Betaille (Harry Potter is a Right-Winger)
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To: Libloather

"slapped" with lawsuit

interesting choice of words...;-)


5 posted on 02/17/2005 6:32:09 PM PST by KansasConservative1
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To: Libloather

What ever happened to just buying a corvette?


6 posted on 02/17/2005 6:33:20 PM PST by Spruce
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To: Libloather

He ate 32 POUNDS of the pills before he decided they didn't work?


7 posted on 02/17/2005 6:35:10 PM PST by Blood of Tyrants (God is not a Republican. But Satan is definitely a Democrat.)
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To: Libloather

He should have tied a few fishing weights to the end of it, he might have had a better chance of 'enlargement' *L*


8 posted on 02/17/2005 6:37:48 PM PST by Happygal (liberalism - a narrow tribal outlook largely founded on class prejudice)
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To: Libloather
“I won’t lie. The two women they used were smoking hot,” DeNittis said.

I'm impressed with this lawyer's command of legal jargon.

9 posted on 02/17/2005 6:39:16 PM PST by mcg1969
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To: Libloather

Ya want to enlarge your penis? Smack it with a sledge hammer. It'll swell up nicely.


10 posted on 02/17/2005 6:39:23 PM PST by EricT. (Join the Soylent Green Party...We recycle dead environmentalists.)
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To: Libloather
New Jersey businessman Michael Coluzzi, 35, alleges in the class-action lawsuit that he paid $59.95 for a 30-day supply of the penis pills sold by Alzare LLC but “experienced no increase in penis size” despite a guarantee of three inches within a week.

When you are as big a d!ck as this guy, the pills' deefcts cannot be noticed.

11 posted on 02/17/2005 6:39:39 PM PST by Sgt_Schultze
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To: Libloather

I can't believe he's stupid enough to not only buy the junk but to file a lawsuit against the pill pushers. Does this mean that the "before" and "after" photos will be the same? Will he have a leg to stand on? (Sorry)


12 posted on 02/17/2005 6:40:10 PM PST by laweeks (I)
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To: Blood of Tyrants
He ate 32 POUNDS of the pills before he decided they didn't work?

Seems to me he needed a 25% enlargement of the interior of the big head.

13 posted on 02/17/2005 6:40:31 PM PST by lightman (The Office of the Keys should be exercised as some ministry needs to be exorcised.)
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To: Happygal

you guys in Ireland are so innovative........LOL>


14 posted on 02/17/2005 6:41:23 PM PST by NorCalRepub
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To: Libloather

Does this mean I WON'T get my money back? sniff . . sniff . . head down and kicking gravel


15 posted on 02/17/2005 6:41:43 PM PST by BipolarBob (Yes I backed over the vampire, but I swear I didn't see it in my rearview mirror.)
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To: NorCalRepub

Hey if it doesn't work (or if it drops off, for that matter! *L*) don't sue me! *L*


16 posted on 02/17/2005 6:46:05 PM PST by Happygal (liberalism - a narrow tribal outlook largely founded on class prejudice)
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To: Libloather

I don't know if this will stand up in court.


17 posted on 02/17/2005 6:47:28 PM PST by Rebelbase (Who is General Chat?)
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To: Happygal

haha.......I wouldn't fool with mother nature though I've fooled her by lifting weights all these years......keeps me younger, but I won't fool with the jewels.....I need to meet more HAPPYGALS


18 posted on 02/17/2005 6:52:18 PM PST by NorCalRepub
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To: Libloather
Coluzzi reportedly consumed 32 pounds of Alzare penis pills made of ginseng, yohimbe bark, L-arginine and other sexual ingredients.

What might other "sexual ingredients" be?
19 posted on 02/17/2005 6:59:41 PM PST by BansheeBill
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To: Betaille


Shama Lama Ding Dong!
20 posted on 02/17/2005 7:00:06 PM PST by Time is now (We'll live to see it......Does anyone see it yet?....)
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To: laweeks

Aren't you a little sick of all the spam?

For that reason, if nothing else, I applaud the guy for his efforts.

D


21 posted on 02/17/2005 7:10:17 PM PST by daviddennis (;)
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To: Blood of Tyrants
Know how to get 9"?

Personally, I just fold mine in half.

22 posted on 02/17/2005 7:23:15 PM PST by robertpaulsen
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To: daviddennis
Aren't you a little sick of all the spam?

For that reason, if nothing else, I applaud the guy for his efforts.

Right on. And I hope the penis-pill spammers get slapped with a stiff penalty.

23 posted on 02/17/2005 7:23:22 PM PST by Fido969
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To: Blood of Tyrants

Indeed. That's a pound a day, if the "bought a thirty-day supply" claim is correct. I couldn't eat that many M&M's in a month, and I love M&M's!


24 posted on 02/17/2005 7:32:26 PM PST by jiggyboy
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To: robertpaulsen
Personally, I just fold mine in half.

LOL!!
25 posted on 02/17/2005 8:18:01 PM PST by Husker24
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To: Betaille
"I don't know how these scam artists were planning on getting away w/it."
Easily: who would confess in public that he needed their stuff to begin with? Yohimba extract (yohimbin) has been long known to be a bona fide male stimulant; but this article says that the guy got a 30 days supply for $60 - and then that he consumed 32 POUNDS!!
26 posted on 02/17/2005 8:20:07 PM PST by GSlob
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To: Betaille

The best "before" and "after" pictures were made by Aubrey Beardsley as illustrations to "Lysistrata" about 100 years ago.


27 posted on 02/17/2005 8:23:18 PM PST by GSlob
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