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Blog Readers Up 45% in Q1 (Free Republic #1)
Red Herring ^ | Monday, August 8, 2005

Posted on 08/08/2005 4:13:34 PM PDT by kristinn

U.S. blog readership in the first quarter jumped 45 percent to 49.5 million people, or one-sixth of the total U.S. population, a report said Monday, suggesting the blogosphere is becoming increasingly alluring to online advertisers.

  The increase means 30 percent of U.S. Internet users visited blog sites in the quarter, according to the comScore Media Metrix report.

  In the quarter, Google’s Blogspot had 19 million unique visitors, which comScore noted was more than big mainstream media sites NYTimes.com, USAToday.com, and WashingtonPost.com. However, these visitors were spread around Blogspot’s millions of individual sites.

  As far as advertisers are concerned, blog readers are a desirable demographic—young, wealthy, likely to shop online, and with high-speed Internet connections. They visit 77 percent more web pages than the average Internet user.

  The most popular blogs were Free Republic with 3.6 million visitors, Drudge Report with 2.3 million, Fleshbot (a Gawker Media blog) with 1.2 million, followed by Gawker and Fark, both with 1.1 million. Regularly updated blogs won a huge portion of the overall visits. Drudge Report alone had 44.3 million visits.

  Most popular were political blogs followed by “hipster” lifestyle blogs, tech blogs, and blogs written by women, comScore noted.

  However, blog readership tails off rather quickly, with the majority of blogs having under 100 visitors a day, according to Rick Bruner, director of research for DoubleClick, who co-authored the comScore report.

  The comScore data does not address these smaller blogs as many are merged with all the other blogs hosted by the same domain, as in the case of Six Apart’s TypePad. Others simply did not make the cut, as the list was limited to the Top 400 most-trafficked blog domains. All but one of the blog domains used in the report had more than 1,000 unique visitors.

  Down the Food Chain
In Mr. Bruner’s opinion, the high price of advertising on top sites will lead companies to “start looking deeper down the food chain for more affordable advertising.” He estimated that about half of total page views on the Internet are to small sites.

  Last week, Technorati announced that it had measured 14.2 million blogs, 55 percent of them active, about double the amount in March. The company counted 900,000 new posts per day in July, nearly double the amount in January (see Blogs: 900,000 Posts a Day).

  Mr. Bruner said that the Technorati numbers give credence to comScore’s report. But, he said, “They’re not really comparable. Technorati can spider links, but they can’t actually look at traffic.”

  An international report that combines blog creation with blog readerships of all sizes has yet to be completed.

  The comScore report was sponsored by Six Apart and blog network Gawker Media.


TOPICS: Breaking News; Free Republic; News/Current Events
KEYWORDS: congrats; fr; freerepublic; freerepublic1; topten; weblogs
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To: leadpenny; Savage Beast

"FR is where you find smart, well educated people who think for themselves."

You obviously haven't been on the threads I've been on.





Na - He's been watching MY posts!! LOL!!!


281 posted on 08/08/2005 7:36:17 PM PDT by azhenfud (This tag line is currently experiencing technical difficulties. Please stand by.)
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To: kristinn

Wow!


282 posted on 08/08/2005 7:36:48 PM PDT by GOPJ (A person who will lie for you, will lie against you.)
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To: PatrickHenry

Obviously it's the crevo threads that bring 'em in.


283 posted on 08/08/2005 7:40:38 PM PDT by js1138 (e unum pluribus)
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To: Vermonter

Drudge get's his news from FR


284 posted on 08/08/2005 7:41:11 PM PDT by since1868
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To: js1138
Obviously it's the crevo threads that bring 'em in.

Obviously.

285 posted on 08/08/2005 7:45:01 PM PDT by PatrickHenry (Felix, qui potuit rerum cognoscere causas. The List-O-Links is at my homepage.)
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To: kristinn

Wow! Congratulations to JimRob and all of the Freepers who have made this possible! We're satisfying the public's thirst for real knowledge and information.


286 posted on 08/08/2005 7:47:52 PM PDT by July 4th (A vacant lot cancelled out my vote for Bush.)
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To: A message

Welcome home, A. ;-)


287 posted on 08/08/2005 7:52:23 PM PDT by Humidston (No Racial Profiles = Proof liberalism is a mental disorder)
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To: kristinn
Good God! That means someone is actually reading the crap we post.



288 posted on 08/08/2005 7:53:27 PM PDT by Cacique (quos Deus vult perdere, prius dementat ( Islamia Delenda Est ))
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To: reagan_fanatic
Hey, giving away Democratic Underground sweatshirts to the homeless is a great idea. Makes for a super visual.
289 posted on 08/08/2005 7:53:38 PM PDT by Plutarch
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To: kristinn
Excellent! "Build it, and they will come".
290 posted on 08/08/2005 7:58:55 PM PDT by concerned about politics ("A people without a heritage are easily persuaded (deceived)" - Karl Marx)
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To: kristinn

FreeRepublic is a "blog"?


291 posted on 08/08/2005 8:04:12 PM PDT by Now_is_The_Time (Freedom!.... to comply)
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To: Jim Robinson

Thank you so much and a hearty congratulations, Jim and family. I love this place!


292 posted on 08/08/2005 8:09:53 PM PDT by Just A Nobody (I - LOVE - my attitude problem!)
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To: kristinn; MeekOneGOP; Eaker; humblegunner; Flyer; Squantos; weegee; deport
Blog Readers Up 45% in Q1 (Free Republic #1)

Small wonder. A group photo of some of the hard chargers from the FR Texas contingent:

;^)

293 posted on 08/08/2005 8:20:08 PM PDT by ForGod'sSake (ABCNNBCBS: An enemy at the gates is less formidable, for he is known and carries his banner openly.)
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To: FreedomSurge
Wow! Great research, I stand corrected.

Most excellent research.

How does one get ahold of Lexis-Nexis? (cheap)

Apparently you first need to register. Then you can search LexisNexis and pay of sliding access fee of $3 (news) - $9 (legal) per article.
294 posted on 08/08/2005 8:22:20 PM PDT by Milhous
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To: AliVeritas

Thanks for the ping!


295 posted on 08/08/2005 8:24:09 PM PDT by Salvation (†With God all things are possible.†)
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To: Straight Vermonter

**Did you ever notice how often when googling a topic that you find what you were looking for on an FR thread?**

Has happened to me repeatedly. (Although I no longer use google.)


296 posted on 08/08/2005 8:25:08 PM PDT by Salvation (†With God all things are possible.†)
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To: expatpat

"We are all indebred to you, Jim."
***Is that a concatenation of indebted + inbred? Some of the most interesting words are derived from scarmabled posts.


scarmable
http://www.freerepublic.com/focus/f-news/1318595/posts?q=1&&page=1


297 posted on 08/08/2005 8:28:26 PM PDT by Kevin OMalley (No, not Freeper#95235, Freeper #1165: Charter member, What Was My Login Club.)
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To: Chickensoup

made me look these up...should read...

http://www.personaldemocracy.com/node/416

http://feingold.senate.gov/~feingold/statements/05/03/2005308652.html


298 posted on 08/08/2005 8:53:55 PM PDT by Zeppelin (If we lose the war on terror... http://www.ebaumsworld.com/waronterrorism.html)
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To: Zeppelin

Did read!

Those @#$%^^&&*(())_)(*&*&###s!!


299 posted on 08/08/2005 8:59:35 PM PDT by Chickensoup (Mmmmmmm! Mmmmmmm! Good!)
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To: kristinn

300 posted on 08/08/2005 8:59:41 PM PDT by timestax
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