"DaVinci Code" Box Office Drops 55.9% From Previous Week

Box Office Mojo ^ | 5/30/06 | Reaganesque

[rvoitier]

"Next weekend will determine if "DaVinci" sinks or swims but, it sure looks like it's sinking."

From Box Office Mojo (as of May 29, 2006):

Production Budget: $125M

Total Lifetime Grosses
Domestic: $145,481,000
+Foreign: $319,500,000
=Worldwide: $464,981,000

[AppyPappy]

We saw OTH this weekend and no one was buying DaVinci tickets. XMen3 was getting a lot of play.

[BenLurkin]

Public finds X-Men is more believable.

[AppyPappy]

What's net on that gross?

[MACVSOG68]

DaVinci will be burried here after next week. It is not a summer long blockbuster.

Yeah, it's barely been able to rake in $465 million in two weeks, a pathetic loser...

[Knitting A Conundrum]

Or at least more fun, and worth more repeats to the theater...

[PittsburghAfterDark]

It's not what it's made in two weeks that I'm debating. I'm not questioning it's financial success.

It is not a summer long blockbuster that has legs like either of the Spidermen movies for 10+ weeks.

Look at the trends of Hollywood successes and 40% of their domestic gross comes in the first weekend of business and by week 8 they're gone from theaters.

It used to be that Hollywood summer blockbusters were big from Memorial Day to Labor Day. E.T., Raiders of the Lost Ark, Star Wars movies were all in theaters a long long time. That trend is practically gone but the exception does come about 2-3 times a year.

DaVinci isn't that exception.

[Tanniker Smith]

No, duh, there. Expected, after the hype died down and moved on to the new X-Men movie. My nephew wanted to go see it, but told me that it wasn't playing after 6:30pm at the theater they were going to. I told him to read it again -- it was probably SOLD OUT for all performances afterward on Saturday night. So look for good business for X-Men next weekend, too. (Granted, I don't know what's opening this week, so anything is possible.)

The funniest thing from the weekend was the NY Daily News had a big article on Ten Big Movies to See this Holiday Weekend!! Half of those movies got horrible reviews from their own critics. Some of the movies to see included Poseidon, MI:III and Hoot (an irresponsible, damn-the-consequences, save-the-owls kiddie flick) along with other dreck.

I'm hoping to sneak out to see XIII soon, but I'll probably wind up seeing it on video.

[dfwgator]

That's a good point, nowadays pretty much anyone who doesn't see a movie within the first few weeks is going to wait for the DVD to come out.

[N. Theknow]

From Box Office Mojo website the listing the Country, it's release date in that country, Total Gross as of May 21.

Country Release Date Total Gross / As Of
Argentina 5/18/06 $1,393,855 5/21/06
Australia 5/18/06 $6,548,653 5/21/06
Austria 5/19/06 $1,743,199 5/21/06
Belgium 5/17/06 $2,009,494 5/21/06
Bolivia 5/18/06 $91,028 5/21/06
Brazil 5/19/06 $4,751,897 5/21/06
Bulgaria 5/19/06 $135,414 5/21/06
Central America 5/18/06 $717,666 5/21/06
Chile 5/18/06 $876,683 5/21/06
China 5/19/06 $4,746,107 5/21/06
Colombia 5/19/06 $802,673 5/21/06
Croatia 5/18/06 $172,984 5/21/06
Czech Republic 5/18/06 $989,551 5/28/06
Denmark 5/19/06 $2,157,523 5/21/06
Ecuador 5/19/06 $223,968 5/21/06
Estonia 5/19/06 $87,219 5/21/06
Finland 5/19/06 $630,060 5/21/06
France 5/17/06 $11,973,127 5/21/06
Germany 5/18/06 $13,275,582 5/21/06
Greece 5/18/06 $1,670,662 5/21/06
Holland 5/18/06 $2,060,207 5/21/06
Hong Kong 5/18/06 $2,011,897 5/21/06
Hungary 5/18/06 $694,629 5/21/06
Iceland 5/19/06 $131,824 5/21/06
Indonesia 5/19/06 $373,284 5/21/06
Israel 5/18/06 $430,344 5/21/06
Italy 5/19/06 $11,114,109 5/21/06
Japan 5/20/06 $11,301,981 5/21/06
Kenya 5/19/06 $53,979 5/21/06
Latvia 5/19/06 $82,489 5/21/06
Lithuania 5/19/06 $147,491 5/21/06
Malaysia 5/18/06 $476,839 5/21/06
Mexico 5/19/06 $6,352,945 5/21/06
New Zealand 5/18/06 $1,049,747 5/21/06
Nigeria 5/19/06 $17,823 5/21/06
Norway 5/19/06 $1,587,955 5/21/06
Peru 5/18/06 $608,098 5/21/06
Philippines 5/18/06 $901,307 5/21/06
Poland 5/19/06 $1,784,993 5/21/06
Portugal 5/18/06 $1,305,356 5/21/06
Romania 5/19/06 $141,669 5/21/06
Russia - CIS 5/18/06 $3,051,492 5/21/06
Serbia and Montenegro 5/18/06 $139,819 5/21/06
Singapore 5/18/06 $963,140 5/21/06
Slovakia 5/18/06 $328,229 5/28/06
Slovenia 5/18/06 $186,206 5/21/06
South Africa 5/19/06 $652,780 5/21/06
South Korea 5/18/06 $8,821,168 5/21/06
Spain 5/19/06 $11,018,157 5/21/06
Sweden 5/19/06 $1,533,340 5/21/06
Switzerland (French-speaking) 5/17/06 $626,999 5/21/06
Switzerland (German-speaking) 5/18/06 $1,372,866 5/21/06
Switzerland (Italian-speaking) 5/19/06 $63,169 5/21/06
Taiwan 5/18/06 $3,170,741 5/28/06
Thailand 5/18/06 $1,081,721 5/21/06
Turkey 5/19/06 $1,924,768 5/21/06
Ukraine 5/18/06 $651,568 5/21/06
United Kingdom 5/19/06 $17,143,960 5/21/06
Uruguay 5/19/06 $93,251 5/21/06
Venezuela 5/19/06 $582,810 5/21/06

Italians, French and Germans appear to be curious to see it, Israelis not and Nigerians definitely not.

[Non-Sequitur]

Both movies have been out for two weeks. "Over the Hedge" is getting decent reviews while "DaVinci" is not. Next weekend will determine if "DaVinci" sinks or swims but, it sure looks like it's sinking. I can't say I'm terribly upset about that.

Looks like wishful thinking on your part. So it came in second to "X Men" with it's $120 million opening weekend. I doubt anyone expected any different. The movie has pulled in almost half a billion dollars worldwide. It is, by any definition of the word, a huge hit.

[Tanniker Smith]

Hollywood likes its money front-loaded. It makes for bigger headlines and it pays better for them.

I couldn't give you the exact percentages, but it works something like this:
Week 1: Hollywood gets 60% of the box office, the theater gets 40%.
Week 2: split goes to, say, 50-50
Week 3: 40-60, theater owners favor.
Week 4: 30-70

The longer it plays, the larger percentage of the B.O. that the theater gets to keep. But after that many weeks, there are fewer people coming to see the film, so it's better for them to get 40% of the next big opening then 90% of a two-month-old flick.

TS

[rvoitier]

I don't know but caviar at Cannes can't be *that* expensive.

[AppyPappy]

Nah but distributors and theatres get a cut as do staff at the production company

[HostileTerritory]

I wouldn't be surprised if it dropped off worse than most. Beyond the controversy, which probably helped more than hurt, it got mediocre reviews and is said to be too long.

[wideawake]

I think they've already doubled their money

They spent as much or possibly more promoting the film than they did actually making it. At best, they are approaching breakeven.

[theFIRMbss]

> I'm secure in my faith enough to read and watch movies that may cause weaker minds to take off their clothes and join in pagan celebrations

Hmmm. Well, now I hope
the Da Vinci Code remains
in the theaters

long enough so that
when Britney splits with Kevin
I can take her out

to McDonald's and
a show . . . (Then, back to my place
for the pagan stuff!)

[wideawake]

Remember that a movie needs to generate several times what it cost to make in order to generate strong profits: if a movie cost $100M to make and made $100M at the box office, 60% of the box office take went to the exhibitor to cover his overhead.

So a movie like that actually has a 60% loss, not a breakeven margin.

[shield]

It's sinking....from all I've read it's a lousy movie.

[HostileTerritory]

If that's the case, I'm sure TDC is an exception. They piggybacked on the rampant success of the book and earned lots of free media from the "controversy" of the story. They bought some tv ads, sure, but I don't think they needed to unleash the expensive marketing juggernaut your average Will Smith summer blockbuster requires.