Posted on 04/02/2007 1:21:34 PM PDT by Bob J
We are losing the media battle for the hearts and minds of Americans over the war on terrorism in Iraq. The left controls the MSM...networks, much of cable, the major newspapers, magazines, hollywood, academia, etc. Rallies get scant coverage, positive developments in Iraq get spiked and the news is ALL BAD. They are never going to report fairly until they have elected a dem as President, and then it will be too late.
Now we're never going to convince the hardcore lefties or committed dems who will support anything, no matter how much it hurts the country, as long as it helps elect dems to office. We don't need to convince those of us on the right, that is just preaching to the choir and a waste of resources.
If we want to change the course of public opinion we need to reach those middle swing voters, independents and leaning pubbies who supported the war at the beginning but are now "going wobbly" as Margaret Thatcher might say.
The only way we can reach the public is by going around the MSM. This doesn't leave many avenues but there is one...outdoor advertising. While we don't have the money to rent thousands of billboards (yet) there is one thing we can do in the next 18 months that could be very effective...bumper stickers.
BS are traveling billboards and each one can create hundreds of impressions a day. Getting 100k or 500k or even 1 million BS's out on cars before the next election might help turn the tide.
1. The goal - Reshape majority opinion on the need to stay the course in Iraq.
2. Target - Independents, right leaning dems, swing voters and wobbly pubs and conservatives.
3. Method - Create millions of impressions each day that impact people on the need to defeat terror in Iraq and to support the Iraqi people in their efforts to create a funtioning democracy.
We need to create BS "slogans" that our targets will go "hmmm" at. They can't be in your face, they can't be overtly political and they absolutely cannot make them feel like they are traitors or are being accused of not supporting the military. If that is the impression created we'll lose them before we even get a shot at them. Many if not most of these "targets" DID support the war at one time and DO feel they support the military, but the left has been effective in co-opting that theme with "Yes, support the military by bringing them home", so it's impact has been diminished. This isn't saying supporting the troops isn't a noble cause and those efforts should be terminated, as it's important for our soldiers to know they have our support. But this media effort is not targeted at the military.
So, put yourself in the shoes of someone who at one time supported the effort in Iraq and maybe now has changed their mind. What could we put in a bumper sticker that might have them saying to themselves "Hmmm, I didn't think of that", or "I think that's right".
Please keep in mind brevity is critical to success in people seeing and understanding the message. The rule of thumb in marketing is you have 3 seconds, at best, to get your point across.
NOTE - We haven't come up with a plan yet on distributing the BS. The idea is still in it's conceptual stage, but all suggestions are welcome.
Thanks for the great ideas! I can’t respond to everyone cause I don’t want half of the posts on this thread to be mine, but I’m reading each one and making notes!
When Liberals rise...terrorism thrives
I love this one!
The Withdrawal Method: Good enough for degenerates and democrats.
YOU REAP WHAT YOU APPEASE
Surrender Pork-THE OTHER WHITE FLAG!
Vote Democrat-You’ll Look GREAT In A Burqa!
Why Does Pelosi Look So Much Like My Dog’s (Picture of dog’s rear end and tail)
I think you’re wrong, the point, (And one which our leftist enemies employ all too well) is to create simple, effective Hyperbole, delivered in an easily shoutable 3-5 word slogan.
The more “In your face” it is, the more attention it gets.
Redefeat IslamoNazism-Support The Troops
I hope that they both fit the jerk's skull, and your son knows nothing about it *wink* *wink*...
Sure, but attention doesn’t equal persuasion and persuasion is the goal.
ISLAM Will Behead The Democrats First
“We’re not going to win this if all we want to do is smack them upside the head”
What we WANT to do is simply to achieve the exact same goals as our vitrolic, hate-filled enemies...
Put enough hyperbole into the average person’s mind, in passing glimpses, to create a spark of doubt when they hear the hate and spew of a leftist....
It’s the same as “Bush Lied” or Illegal War For Oil” , or Bush’d War for his frat Buddies”, only using TRUTH and FACTS to get the point across...
ADVERTISING your viewpoint works, and helps to get it out above the din. It’s the same for a political message, as it is for saugage links...
>>Too political, must be “middle America...”
How about:
Piss off Ted Kennedy
Win in Iraq
Eat more beef !
??? :~)
Jihad: Coming to a School [or Mall,Theater,Stadium] Near You.
Pelosi is Al Queda!
Liberty...It’s worth dying for!
We were winning when I left!
Oh, wait......
I’d like to see this as a bumper sticker”
Democrats - Stop the Treason.
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