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Damage Report (Dallas Morning News/Dinosaur Media DeathWatchâ„¢)
Columbia Journalism Review ^ | July 5, 2007 | Craig Flournoy & Tracy Everbach

Posted on 07/05/2007 8:55:02 AM PDT by abb

Most of the two hundred journalists who left The Dallas Morning News landed on their feet. Those who stayed are not so sure.

Linda Stewart Ball left The Dallas Morning News in 2006, and she couldn’t be professionally happier. “I’m extremely satisfied,” says Ball, forty-seven, a reporter at the paper for fourteen years who accepted a buyout and became a freelance writer. “I love being my own boss.” Reese Dunklin, who received a 2004 Livingston Award for Young Journalists, chose not to take the buyout. At thirty-three, Dunklin wants to remain at the Morning News but concedes he is worried about the paper’s future. “At times you wonder where it’s all headed,” he says, “because you sense this air of desperation.”

Management at The Dallas Morning News used a combination of layoffs in 2004 and buyouts in 2006, plus attrition, to slash some two hundred journalists—30 percent of the staff—from the newsroom. This kind of scenario has played out at metropolitan dailies across the country, from Long Island to California. But what happens afterward? What has been the result for those who left, for those who stayed, and for the Morning News itself as managers make cuts to try to maintain profitability?

What we found is that Ball and Dunklin are not atypical. We surveyed almost half of the two hundred who left the Morning News as well as dozens who stayed, and the findings are surprising. Whether they jumped or were pushed, most of those who left are more satisfied today than before they left. More than half managed to stay in journalism.

Those who remain, meanwhile, say the mood is uncertain at best. Circulation is in freefall. Readers increasingly are dissatisfied. Turnover disrupts stability. Many older staff members were pushed out in the layoffs; now some of the younger ones are leaving on their own. Brittany Edwards, a twenty-four-year-old feature writer who plans to try magazine writing, says many staff members do not believe that management can correct the paper’s problems. “People feel they are into quick fixes,” she says. “They don’t look at the long term.” Chris Borniger, a twenty-eight-year-old copy editor who is heading to law school, says he has lost faith in management. “It seems we are just grasping at straws,” he says. “It is incredibly disheartening.”

The Layoffs

Bill DeOre was stunned. He’d been at The Dallas Morning News for thirty-five years, including twenty-five as the sole editorial cartoonist. On October 27, 2004, DeOre’s boss told him management had eliminated his job.

That same day, editors told another sixty-five newsroom employees to pack their bags. Publisher Jim Moroney had warned the staff a month earlier that there would be a reduction in force, but the layoffs shocked them anyway. “Thirty-five years there and then nothing,” says DeOre, fifty-nine. “If they had taken me, stripped me naked, put me on a big white horse, and marched me down Main Street with a big sign that said, ‘Bill DeOre doesn’t work for The Dallas Morning News anymore,’ they’d be doing me a favor. People don’t know I left. They just airbrushed me out.”

Not so long ago, the Morning News had been at the top of its game. Between 1986 and 1994 the paper won six Pulitzer Prizes. A 1999 Columbia Journalism Review survey of more than a hundred editors ranked The Dallas Morning News as the nation’s fifth-best daily. Participants praised the paper for maintaining its commitment to editorial excellence after the Dallas Times Herald, its daily competitor, folded in 1991.

snip


TOPICS: Business/Economy; News/Current Events
KEYWORDS: advertising; dallas; dbm; newspapers
Another story chronicling the growth of dinosaur graveyards...
1 posted on 07/05/2007 8:55:04 AM PDT by abb
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To: 04-Bravo; aimhigh; andyandval; Arizona Carolyn; backhoe; Bahbah; bert; bilhosty; Caipirabob; ...

ping


2 posted on 07/05/2007 8:55:39 AM PDT by abb (The Dinosaur Media: A One-Way Medium in a Two-Way World)
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To: abb

I cancelled the Morning Snooze seven years ago for two reasons:

1. I noticed that everything except local news (and sometimes that too) in any given paper was old news. I had already seen it on the net.

2. Every section of the paper almost always had some pro-gay puff piece. It got to where I was tired of explaining things to my small children that they saw in the paper.

Today, I get about two or three calls a month from the Morning Snooze circulation department, offering to GIVE me the paper for free all week if I will just subscribe to the Sunday edition.

I always tell them “No. There are too many pro-homosexual features in every section, and I don’t want visitors to my home to see that kind of stuff in my house.”


3 posted on 07/05/2007 9:14:47 AM PDT by Brandybux
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To: abb

“More than half managed to stay in journalism.”

As for the rest, we haven’t noticed a sudden rise in the number of brain surgeons and rocket-scientists.

Vantage Press has a current Infomercial running for those who are interested.


4 posted on 07/05/2007 9:23:32 AM PDT by Old Professer (The critic writes with rapier pen, dips it twice, and writes again.)
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To: Brandybux

I wonder if they are still doing the “committment ceremonies” (or whatever they called it) on the Wedding announcements page in the Sunday paper. I haven’t looked at a DMN since my mom passed away 2 years ago and they charged me over $400 for a 3 inch obit.


5 posted on 07/05/2007 9:45:28 AM PDT by wayoverthehill
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To: abb
...the Dallas Times Herald, its daily competitor, folded in 1991.

A theme not repeated often enough since. Maybe this will be the year another daily somewhere ceases circulation.

6 posted on 07/05/2007 9:47:40 AM PDT by MovementConservative (Terminate the Duke 88)
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To: abb

They must have taken all the money they saved on reporters and put it into the phone bank that calls three times a week to ask to me subscribe.


7 posted on 07/05/2007 9:51:37 AM PDT by pikachu (Be alert -- we need more lerts!)
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To: abb
Bill DeOre was stunned. He’d been at The Dallas Morning News for thirty-five years, including twenty-five as the sole editorial cartoonist... "People don’t know I left. They just airbrushed me out."

Guess that says something about the impact of your cartoon work, Bill. It is quite forgettable, if you ask me.

8 posted on 07/05/2007 10:45:36 AM PDT by Nervous Tick
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To: MovementConservative
...the Dallas Times Herald, its daily competitor, folded in 1991.

A theme not repeated often enough since. Maybe this will be the year another daily somewhere ceases circulation.

You said it! Layoff stories got boring. DinoMedia needs to start sexing up its content with stories about DinoMediaSaurs actually pushing up daisies. Getting back to the story at hand ...

But what happens afterward?

Death. ... Death by a thousands cuts.

9 posted on 07/05/2007 11:54:28 AM PDT by Milhous (There are only two ways of telling the complete truth: anonymously and posthumously. - Thomas Sowell)
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To: Milhous; abb
Martin Fierro has found this great link re what awaits the staff mediots re future employee reductions at the Dinosaur fishwraps and ABCNNBCBS, if they don't take the voluntary out plans or not eligible for one.

"They get Nothing!"


10 posted on 07/05/2007 1:45:57 PM PDT by Grampa Dave (Support Free Republic with donations, That is the conservative way. No Freeploading!)
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To: abb

Hey they can always get a job as a technical writer... Oh wait, where would they fit in their lefty talking points?


11 posted on 07/06/2007 4:27:11 PM PDT by TenthAmendmentChampion (Pray for our President and for our heroes in Iraq and Afghanistan, and around the world!)
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