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Are the Poor Subsidizing the Rich via Credit Card Rewards? Don't Be So Sure
American Thinker ^ | 08/27/2010 | Tim Chen

Posted on 08/27/2010 7:39:33 AM PDT by SeekAndFind

Do credit card reward systems subsidize the rich at the expense of the poor? There has been a lot of press over the last week about a new research report out of the Boston Federal Reserve that claims that credit card payments are a form of regressive wealth transfer, taking money from the poor in the form of higher prices and giving to the rich in the form of credit card rewards.

But before we all start crying foul and cutting up our credit cards, let's put down our pitchforks, take a deep breath, and think about this. It's not enough to just read the abstract and start writing eye-catching headlines; let's take a moment to understand how they came up with these numbers.

To start, let's just read the first couple of lines of the paper's abstract. The popular press had a field day with the idea that card-using households are earning $1,482 annually from cash users. But if we assume that the reward rate is 0.75% on rewards credit cards, as they mention on page 15, then the average card-carrying American has to spend $197,600 on credit card purchases each year. Even if we assume that card users receive the full 2% merchant fee, which is ridiculous, we're talking about $74,100 in credit card spending. Keep in mind that this isn't the number for "rich" card-carrying Americans; this is the average, and it doesn't include any cash that these households might be spending, so something smells fishy.

A large part of this overestimation comes from their calculation of credit card transaction costs. In order to derive a number, the authors have to make assumptions about how much money Americans spend each year on products where this cash-to-card transfer happens. In Appendix A, they tell how they derived these consumption numbers from the 2007 Personal Consumption Expenditures: by subtracting out a number of categories that they assumed did not fit the bill, like health care, financial services, and "food produced and consumed on farms." This caused them to remove $2.66 trillion from the total PCE value of $9.83 trillion. However, they did not remove categories like housing and automobile purchases, which are generally not payable by credit card, either. These would have reduced their estimates by more than $2 trillion more and reduced their transfer results by more than 9%.

When asked why they left these categories in their calculations, their statement to us was, "In the case of mortgages and cars, the best course of action is to obtain data on actual credit card spending by merchant and product. We have not been able to get these data, however." As a simple check, we called the top three mortgage lenders and confirmed that they do not accept credit cards, and a 2008 CNW research report shows that only one in nineteen auto purchases involve any credit card transactions. So when faced with an absence of data, the authors arbitrarily decided to assume that everyone has the option to pay their mortgages and car payments with credit cards, which is clearly not the case.

Another assumption that I have to question is that merchants pass through the full merchant fee in their retail prices, on page 16. If we assume that every merchant passes on an equivalent fee, then we have to assume that high-income card users shop at the same places as low-income cash users, which I would argue is not true. Instead, I would think that few of the lower-income families spend their cash at Saks Fifth Avenue, and few of the higher-income families use their rewards cards at dollar stores. So the "rich" in this model drive up prices primarily at stores where they themselves bear the brunt, while the effect on the "poor" is mitigated.

Lastly, in order to make any argument about a credit card reward wealth transfer, the authors necessarily have to assume that the cost of handling cash is significantly lower than handling credit cards. However, the authors freely admit on page 12 that they are not taking into account any of the fixed costs of handling cash. While the costs of cash transactions are harder to quantify than a strict merchant fee, this does not mean they should be ignored. Some examples include the time cost of cash, which means needing more cashiers on hand, since credit card users rarely even need to sign anymore; the error cost of incorrect change, which is nearly zero for credit cards; the cost of cashier fraud, since it's a lot easier for your employees to steal your cash than your credit card transactions; and the cost of returned checks, since this is money you may never get back. While credit cards are subject to the costs of fraud, this is already baked into the merchant fee. But these costs as they apply to cash are ignored in the paper.

While it is a noble pursuit to help the poor in any way possible, I can't agree with the Boston Fed's approach. Even if you take their word as gospel, they claim that low-income households (≤$20k/yr) give up $23 each year so that the high-income households (≥$150k/yr) can earn $756. Therefore, the "poor" are transferring 0.1% of their incomes so that the "rich" can become up to 0.5% richer. These are hardly numbers that should incite calls for drastic policy changes. Plus, in Section 7 of this paper, they run a scenario analysis where they stress-test their own assumptions, bringing some of them more in line with my arguments above, and show that it would reduce their transfer estimates by 50% or so. If they had done so with all of the assumptions that I question above, the result would be even more drastic and would possibly even eliminate any claims of a transfer.

So when something like this hits the tape and creates a media feeding frenzy, I have to step back and wonder if the conclusions are bold or just absurd. Unfortunately, in this case, I think Mark Twain probably put it best:
"There are three types of lies: lies, damned lies, and statistics."
Tim Chen is the CEO/Founder of NerdWallet -- a credit card search site started with the intention of taking the headache out of finding a credit card online and saving users money in the process.


TOPICS: Business/Economy; Culture/Society; Front Page News; News/Current Events
KEYWORDS: creditcard; poor; ruch

1 posted on 08/27/2010 7:39:40 AM PDT by SeekAndFind
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To: SeekAndFind
They make money on the "rewards" programs.

Anybody who thinks they're getting something for free from the credit card issuer is a financial idiot.

2 posted on 08/27/2010 7:41:50 AM PDT by E. Pluribus Unum ("The only stable state is one in which all men are equal before the law." -- Aristotle)
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To: E. Pluribus Unum

Anybody who pays with cash, check, or debit any more is getting ripped off. The credit card charges are already built into the price. My card pays me 1% back, which is better than any money market account. We now put all purchases on it.


3 posted on 08/27/2010 7:48:53 AM PDT by crusty old prospector
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To: SeekAndFind

This is ridiculous. The purpose of reward programs is to get people to use your card instead of somebody else’s — i.e. it’s equivalent to an advertising expense. Is this goofball author going to say that advertising is unfair to the poor?


4 posted on 08/27/2010 7:50:42 AM PDT by zort (When someone resorts to calling you a "troll", that's when you know they've lost the argument.)
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To: E. Pluribus Unum

Of course they make money on a rewards program.

But, since there are credit cards with zero annual fees and a rewards program, provided one pays off one’s purchases on time so that one doesn’t incur finance charges, using a card with a rewards program (esp. one with which gives extra points when the card is used at certain merchants) does give the user something essentially for free, the only cost being preferring that card and those merchants.

Free things usually serve the commercial interests of those who offer them by building brand loyalty, and so it is with rewards programs. Why not skim off a little of the banks merchant fees and advertising budgets of merchants who enter the bonus point deals in exchange for giving them some customer loyalty?


5 posted on 08/27/2010 7:52:10 AM PDT by The_Reader_David (And when they behead your own people in the wars which are to come, then you will know. . .)
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To: SeekAndFind
Even if we assume that card users receive the full 2% merchant fee, which is ridiculous, we're talking about $74,100 in credit card spending.

I use the 529 Mastercard that was offered by MBNA. It offers 2% cash back on every purchase, and we use that card for everything. Gas, groceries, clothes, just about any place that takes the card. We pay the balance in full each month. I also travel a lot for business and buy computers and such for my office. Instead of using the corporate card, I use my personal card and then fill in an expense report (unless I'm buying something small, that I charge to the corporate card, because I might forget what it was). The only place I don't use my 529 Mastercard is at Costco, which only takes Amex. My Amex is only 1.5% rebate.

Last year, I charged over $75,000 on the 529 card, and I'm on track to do the same this year. It's an awesome feature and a great way to fund the 529 account for our kids.

My parents and in-laws also use the 529 Amex and deposit the money into our 529. Last year, between all the various rebates, our children got about $3,000 deposited into their 529.

The cards (both the MC and Amex) have no annual fee.

6 posted on 08/27/2010 7:53:30 AM PDT by Koblenz (The Dem Platform, condensed: 1. Tax and Spend. 2. Cut and Run. 3. Man on Man)
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To: SeekAndFind

I suppose too that there are hidden benefits to “the poor” from a rewards program that favors “the rich.” You need to consider the critical mass of spending necessary to make the system viable in the first place. Consider: magically put “the rich” into a different payment system and then see what credit card issuers must charge to keep their current payment system viable, if they can keep it going at all. Hint: for the poor, it would be a debit card world.


7 posted on 08/27/2010 7:56:36 AM PDT by NonValueAdded ("Obama suffers from decision-deficit disorder." Oliver North 6/25/10)
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To: The_Reader_David
Most people wind up buying things they wouldn't have bought otherwise just to get the points.
8 posted on 08/27/2010 8:07:01 AM PDT by E. Pluribus Unum ("The only stable state is one in which all men are equal before the law." -- Aristotle)
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To: SeekAndFind

I’m sure the WH will figure out how to “spread the air mile wealth...”


9 posted on 08/27/2010 8:07:27 AM PDT by moovova
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To: E. Pluribus Unum
They may be getting something free, but someone is paying. Usually, the merchant in the credit card fees or the other customers by higher prices.

This is why rock bottom priced grocers such as Aldi's do not take credit cards.

Mrs. Vigilanteman shops them all. Aldi's is great for anything in boxes or cans. Not so great for fresh produce or perishables. We prefer to pay a little more at an upscale market for these items because we feel the quality is worth it.

Funny thing is that you see tons of people using "Access" (Food Stamps) cards at the upscale market, but you seldom see it at Aldi's, even though the Access Card is acceptable like a bank debit card.

Why is that? The Aldi store is actually closer to the area of town with the type of people using food stamps.

10 posted on 08/27/2010 8:10:53 AM PDT by Vigilanteman (Obama: Fake black man. Fake Messiah. Fake American. How many fakes can you fit in one Zer0?)
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To: SeekAndFind

The author’s math seems a bit off. (For instance, he assumes a one-to-one ratio between the “rich” and “poor” in this scenario, which seems to me a wildly inaccurate guess.)

But even if the rich customers are indeed getting more bang for their buck, so what? You could also argue that coupon-clippers are getting rich on the backs of non-coupon-clippers. Or that the young are forced to pay part of the tab for the old via “senior discounts” at restaurants. And so on.

Yes, of course there are business which give discounts to others and make up the difference in the bill you pay. This is nothing new - which is why we have the saying, “If you can’t beat ‘em, join ‘em.” So clip those coupons. Get yourself a “rewards” card.

Or, simply stop doing business with those who favor others at your expense. It’s a free-ish country, after all.


11 posted on 08/27/2010 8:19:53 AM PDT by LearsFool ("Thou shouldst not have been old, till thou hadst been wise.")
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To: SeekAndFind

Doesn’t matter if they are or they aren’t. If ImamObama thinks they do, it’s curtains for credit card rewards. After all, we can’t have the evil oppressors taking more money from the poor oppressed. We’ve got to have more redistribution of wealth.
We are in deep doodoo.


12 posted on 08/27/2010 8:33:49 AM PDT by Leftism is Mentally Deranged (Annoying liberals is my goal. I will not be silenced.)
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To: E. Pluribus Unum

“They make money on the “rewards” programs.
Anybody who thinks they’re getting something for free from the credit card issuer is a financial idiot.”

No offense but you couldn’t be more wrong. I take my family of four to Europe every year and never pay for the airfare. All on rewards. That’s close to 6K a year. I never use cash anymore. I also game the system. AMEX brillintly gave us 100K bonus pts for signing up for two cards. Paid two annual fees, first year was free, and went across country and cancelled the cards. Our food expenses alone earn something like 1/3 of a Europe ticket annually.
Cash is dying and also extremely inefficient. The old adage of I only pay with cash is so financially inept that it boggles the mind. You can pay off your cards every month and never see a fee. I will say though that if you own a rewards card that doesn’t have an annual fee you are making a mistake. If you use them the fees pay for themselves in added benefits and points over the free cards in short order.


13 posted on 08/27/2010 8:52:13 AM PDT by Bogeygolfer
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To: SeekAndFind

My credit card gives me 1 point per dollar, and each point coverts to 1.25 miles in just about any frequent flyer program.

I spend $100,000, and that gets me a round trip first class flight to Europe or South America ($80k for biz class). That ticket might cost $25,000 (no one actually pays that) but is easily worth $5000-$10,000.

Which means I’m getting a 5-10% return on purchases. I like it!

Freepmail me if you want to know what card gets me this.


14 posted on 08/27/2010 10:07:11 AM PDT by Atlas Sneezed (Congressmen should serve two terms: One in Congress and one in prison.)
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To: E. Pluribus Unum

Actually from the client’s perspective, if you pay in full before interest accrues, you do get rewards for “free”. The merchant pays your rewards from their merchant fees.

Now, if you want to make the argument that people spend more in credit cards (even when they pay in full monthly) than using cash, that’s a different discussion (and you’d be right).


15 posted on 08/27/2010 11:22:57 AM PDT by RockinRight (Was it over when the Germans bombed Pearl Harbor?)
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To: Leftism is Mentally Deranged
We’ve got to have more redistribution of wealth.

The elephant in the room is that about 11% of credit card purchases are never paid for, which dwarfs losses from shoplifting and employee theft. It isn't the rich stiffing the credit card companies, it's the poor redistributing wealth from the responsible credit card users to themselves. These Democrats aren't just enjoying a uniform 11% discount, they shoot for 80% to 100% free stuff. Current credit card regulation insures that good credit card users pay for this. If they want to talk about fairness, lets start here.

16 posted on 08/27/2010 12:37:07 PM PDT by Reeses
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To: SeekAndFind

So pay cash and ask for a discount. More often than not, you’ll get it.


17 posted on 08/27/2010 12:52:53 PM PDT by RKBA Democrat (Amateurs study tactics, professionals study logistics, and victors study demographics.)
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To: Bogeygolfer
I take my family of four to Europe every year and never pay for the airfare.

It's your own money the credit card company is kicking back as a sales incentive so you are paying for your Europe trip, just indirectly. The average credit card customer spends about 15% more than a cash customer.

Part of the reason third world countries stay third world is because of kickbacks and bribes altering the incentives of a free market. The credit card industry is not operating as a free market, else their merchant fees would drop a bit every year. Credit cards companies are really data processing businesses based on computer technology that gets cheaper about 10% every year. If it was a free market we'd be seeing much more competition on interest rates and fees, and customers not interested in kickbacks would see price discounts.

18 posted on 08/27/2010 1:23:24 PM PDT by Reeses
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