Posted on 04/17/2011 9:43:01 AM PDT by RonDog
Here’s a marketing question I thought I’d never ask: Well, exactly that appears to be happening with the movie adaptation of Ayn Rand’s Atlas Shrugged.
Would you think that a critically panned, low-budget movie, with a virtually unknown director and cast, could catapult a more than 50 year-old book near the top of the Amazon bestseller list?
(Excerpt) Read more at blogs.forbes.com ...
Can’t say I’ve ever seen AS in the bargain bin. It may not have been fourth, but it’s always been hangin’ up there. Kinda like “Dark Side of the Moon”
Must be frustrating for them.
As a read, I liked The Fountainhead better, but what the heck. You can't argue with a true magnum opus.
Our son and gf saw it last night. I asked him how it was — ‘trite and shallow.’ They drove an hour to see it.
ATLAS SHRUGGED- Freeper Reviews
Atlas Shrugged Part 1 Quick Review- 5 stars! Very faithful to Rand's ideas. I didn't feel like they skipped any major items... the back story with Francisco was hinted at and would have been too hard to develop completely.Casting was superb. Hank (Hooray!) and Lillian (Boo!)Rearden and Ellis Wyatt (!!!) were done perfectly as was Wesley Mouch and the other moochers and looters. Dagny was good but it took about ten minutes for me to completely buy her in the role.
Pace was perfect... it kept moving at a fast speed, and I didn't want it to end. Cinematography...
Good to know I contributed, my copy supposed to be delivered on Tuesday. Excellent movie, my first time in a theater in 20 years. I swore off polluting my mind with hollywood drivel.
...The best word to describe Atlas Shrugged Part 1 is...surprising.It’s surprisingly well-paced, surprisingly intelligent, surprisingly well-acted, and surprisingly entertaining. Perhaps most surprising of all, it has me thinking about re-reading the novel again.
I would highly recommend it to friends and their families.
-- snip --
...according to Box Office Mojo, the limited release seems to be paying dividends.
The film had the third highest per-screen average on Friday night of the films at the box office.
The trick will be to move it up from 300 screens to somewhere over 1000, if possible. With a budget of only $10 million, it won’t take long for the film to recoup its costs.
It maintained that average thru the weekend...per-theatre average take just behind 'Scream 4'. $1.677 million take in the first three days. For a limited-run in only 300 theatres?
Not bad. Not bad at all.
The other thing to remember about the per theater average is that Rio is in 3D with the associated ticket prices.
I read “Atlas Shrugged”, and “The Fountainhead” many, many years ago, and just this morning had the former downloaded to my kindle.
How sad that the younger generation just doesn’t get it. They’ve been too Feducated!
The Fountainhead Movie is ok, but the acting is so stiff. and everyone seems to talk in a forced style. but Coop’s speech at the end is worth the wait.
The book is taking off again. We were there first.
Good point...
just imagine if it were ALLOWED to be shown in more then 10% of theaters
the left is doing all they can to minimize it’s impact
Won't happen. The tsunami has begun...
I saw it Friday night. I'll be seeing it a few more times over the next 7-10 days. I'll be handing out copies of the DVD to everyone on my Christmas list.
The last piece of the puzzle is an endorsement by Rush, Hannity, Levin, and Palin.
I saw the movie yesterday. It was excellent. The major actors were perfect. The sets were beautiful. The plot was fast moving and cogent. I never read the book but now I will. The only reason it is being panned by professional critics is politics, pure and simple.
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