Posted on 04/25/2011 12:18:17 PM PDT by Beaten Valve
MSNBC is entering the second phase of its “Lean Forward” branding campaign, its first without former 8 PM host Keith Olbermann.
Director Spike Lee is returning to helm the new ads, along with a new director of photography: Matthew Libatique, best known for his work on the film “Black Swan.”
The new ads focus on Chris Matthews, Lawrence O’Donnell, Rachel Maddow and Ed Schultz, and are set at various locales across the country, like the Hoover Dam:
(snip to video)
MSNBC president Phil Griffin spoke to B&C‘s Jon Lafayette about the new campaign (subscription required):
MSNBC President Phil Griffin says “Lean Forward” expresses a progressive, positive sensibility and a desire to work toward making America a better place. “This isn’t just a marketing tagline,” Griffin says. “It’s the way we want to approach how we do our job every day.”
It’s also the sort of marketing a channel can do when it’s gotten some ratings traction, he says. MSNBC is now the No. 2 news network behind Fox News Channel, ahead of CNN. “We’re finally part of the culture and people are aware of what we’re doing,” Griffin says, adding that the campaign’s first wave helped boost ratings and improve other measures of brand health.
Cleaning carpets.
Isn’t that something. The “progressives” aka marxists have no clue what will happen to them if their utopian vision is realized. Usefull idiots.
If we prevail (God willing) hopefully the same; put to a wall and removed from the planet.
Useful? For fertilizer, IMHO.
Spike Lee to direct? Too funny, well he should have plenty of time now that his beloved Knicks were swept off the court in the NBA playoffs by the Celtics.
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LMAO!!!!
Putting their fortunes on the back of Chris Matthews isn’t a winning strategy. What must they be thinking?
Rachel Maddow appeals only to the Rosie O’Donnell crowd. I’m not sure how relevant that is any more.
I can’t comment on Ed Schulz because I’ve never seen him.
And they are beating CNN? CNN must have basically given up the evening viewership. I don’t care, because I never watched them anyway.
Don’t forget Ed’s clone, Stink Yugo.
The new ads focus on Chris Matthews, Lawrence O’Donnell, Rachel Maddow and Ed Schultz, and are set at various locales across the country, like the Hoover Dam:
Rachel Maddow on a huge dike? NO!!!
I pronounce it jerk eye-gouge.
Write it down in permanent marker!
ABC, NBC, CBS. All the “Stalwarts” of American television journalism, and oh so out on the limb of Leftist Politics.
It just makes me laugh out loud when Liberals tell me how terrible "Faux" News is, despite having Chris Wallace, Geraldo Rivera(!!!), Alan Colmes, Greta Van Sustern, Juan Williams, Kristin Powers... Where are the conservative equivalents on MSNBC? Crickets.....
So when Brian Williams insists that his network is not biased, remember MSNBC does it for them. Williams will have Matthews, Maddow and O'Donnell on. And we can point and say, “Bias right there, you hypocritical lying bastard, right there!”
There is little doubt that MSNBC has leaned far enough forward that they are falling down. That is okay - they deserve it.
I would expect that within the next couple years, they will either radically change their programming or they will go off the air. You simply can’t play to less than 15% of the country (kooks and very far leftists) and continue to make money. After all, almost all advertisers need to appeal to at least a majority of the citizens.
lean left....I don’t think so....they are prostrate
That's all I needed to see. No reason to tune in.
All MSNBC is now is a echo chamber. I just watch one of the prime time shows for a few minutes. I can summarize:
Host: You know, the Republicans will be out in force campaigning, because that what it really is, blaming President Obama for high gas prices. It’s not his fault.
Guest1: Absolutely. I mean look, Obama has appointed commission to study the problem. He is doing something about it.
Host: Absolutely. He is doing such a great job with the resistance from Republicans he has.
Guest2: I don’t know what else he could do, we know drilling dosen’t work. We need regulation.
Guest1: Yep. We need more regulations
Host: That was informative. After the break...
I feel dumber after watching that network for even a few minutes.
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