Posted on 10/03/2011 7:36:55 PM PDT by lbryce
The New York Times have just pissed its neuroscientific pants in public and is now running round the streets announcing the fact in an op-ed that could as easily been titled 'Smell my wee!'
The piece is written by Martin Lindström, famous for writing the 'neuromarketing' best-seller Buyology, but infamous for not making any of his data or studies public.
In fact, despite constantly mentioning the astounding conclusions from numerous brain imaging studies he was run, not one has appeared in the scientific literature.
But even without knowing about the reliability data or the quality of the analysis, it's easy to see that he's talking through his hat because the interpretation are so over-the-top that they are actually beyond what is possible with brain imaging science.
The piece is full of nonsense of various sorts.
I carried out an fMRI experiment to find out whether iPhones were really, truly addictive...
In each instance, the results showed activation in both the audio and visual cortices of the subjects brains. In other words, when they were exposed to the video, our subjects brains didnt just see the vibrating iPhone, they heard it, too; and when they were exposed to the audio, they also saw it. This powerful cross-sensory phenomenon is known as synesthesia.
Actually, this is known as bullshit because synesthesia is where a conscious sensory experience in one sensory domain produces a conscious experience in another.
In other words, synesthesia is defined by the experiences that someone has, not where brain activity shows up.
Link to the Original article. NYT:You Love Your iPhone. Literally.
(Excerpt) Read more at mindhacks.com ...
It’s more like “Hey, you’re really familiar with your iPhone.” Duh!
Junk Science meets Leftist Rag... now THAT’S true love!
I am surprised that you are surprised that “The Old Gray Bag Lady” would have in their employ Manufacture-Myths-Martin.
Meanwhile, in NYC, the brewing pathos is reaching epic proportions! I’m talking about the future leaders of Amerika down on Wall Street protesting the-flavor-of-the-day.
Is the Old Bag Lady going to open her doors, feed, shelter and comfort the protesting masses? It is the LEAST that she could do for her future writers, and editors!
Well, that’s not quite true. The least that she could do is nothing.
I concluded my comments by saying we at Free Republic know better than to be surprised.
The piece is written by Martin Lindström, famous for writing the 'neuromarketing' best-seller Buyology, but infamous for not making any of his data or studies public. In fact, despite constantly mentioning the astounding conclusions from numerous brain imaging studies he was run, not one has appeared in the scientific literature.
I extend my apologies to you. My comments were a feeble attempt at humor. A lot of tongue-in-cheek type of dry humor. It is a character flaw of mine. Sorry.
Well, if you really mean it, only flowers will do. :-) There’s nothing unambiguous about my comments being expressed in a humorous vein, albeit feeble (as well). :-)
Yep, I meant every word, including the part about my flawed character.
A lot is lost when humor is reduced to print. Victor Borga (?sp) probably came the closest in his re-definition of punctuation marks, Youtube it, or rent his video sometime for a good chuckle.
The Old Gray Ass-Wipe, has always been a counterculture rag. She almost went belly up a few years ago, but didn’t, to my great disappointment.
Remember that punk kid she hired a few years ago that wrote total lies, got caught by someone OUTSIDE the NYT organization, finally got let go, and then wrote a book about how incompetent his editor was for not catching the lies that he wrote? Oh, YES, I meant every word in my sarcastic, dry, feeble attempt at humor.
I’ll work on my character flaws - - - . Who knows, someday I might be completely humorless - - - ?
BTW, thanks for the cyber-flowers, they are lovely! Allow me to buy you a cyber-beer. Gotta replenish the CO2 in the atmosphere!
BTW, BTW, didn’t mean to do it, but those last two lines rhyme - - - . This “character change” stuff is going to be a lot tougher than I thought!
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