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Exclusive: Nestle to cut sugar and salt in breakfast cereals
Yahoo! News ^ | October 15, 2012 | Emma Thomasson (Reuters)

Posted on 10/15/2012 11:59:29 AM PDT by Tolerance Sucks Rocks

ORBE, Switzerland (Reuters) - Nestle SA and General Mills Inc will cut sugar and salt in the children's breakfast cereals they jointly market outside North America, the latest attempt by major food companies to respond to health concerns.

The two have been in a joint venture since 1990 to sell Nestle-brand cereals such as Cheerios in more than 140 countries outside the United States and Canada, markets which account for about half total global cereal sales of some $25 billion.

They say they will reformulate 20 cereal brands popular with children and teenagers by 2015, boosting wholegrains and calcium and aiming for average reductions of 24 percent in sugar and 12 percent in sodium.

The reformulation will affect about 5.3 billion portions of cereals sold each year.

The 50/50 joint venture called Cereal Partners Worldwide (CPW) is the second-biggest breakfast cereal producer after Kellogg Co but is Europe's leading manufacturer of children's cereal. It had sales of 1.9 billion Swiss francs ($2 billion) in 2011.

CPW Chief Executive Jeffrey Harmening said the plan builds on efforts started in 2003 to improve the nutritional profile of cereals. The group has cut almost 900 metric tons of salt and more than 9,000 metric tons of sugar from its recipes since then.

"A certain number of moms don't want their kids to have as much sugar as they do right now, so that is a barrier for some to purchasing breakfast cereal," Harmening told Reuters at CPW's new global innovation centre in the Swiss town of Orbe.

The move comes as food and beverage companies seek to preempt tougher regulation due to the global obesity epidemic by offering healthier products or smaller portions.

(Excerpt) Read more at news.yahoo.com ...


TOPICS: Business/Economy; Culture/Society; Government; News/Current Events
KEYWORDS: cereal; children; food; generalmills; health; nannystate; nestle; nutrition; obesity; salt; sugar; switzerland
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1 posted on 10/15/2012 11:59:32 AM PDT by Tolerance Sucks Rocks
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To: Tolerance Sucks Rocks
Next headline:

Nestlé cuts profit forecast

2 posted on 10/15/2012 12:02:28 PM PDT by Cowboy Bob (Greed + Envy = Liberalism)
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To: Cowboy Bob

I’m looking forward to that headline, so that I can laugh and laugh and laugh...


3 posted on 10/15/2012 12:03:41 PM PDT by Fedupwithit ("Live Free or Die: Death is not the worst of evils" - Gen. John Stark)
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To: Tolerance Sucks Rocks
***The move comes as food and beverage companies seek to preempt tougher regulation due to the global obesity epidemic by offering healthier products or smaller portions.***

I wasn't aware obesity was now a GLOBAL problem. I guess that means only a global solution will do. Call in the UN Calvary to the rescue!

I guess I'll have to disregard all those pictures of starving kids in Africa and under/malnurished kids in Europe, NKorea, and SE Asia.

4 posted on 10/15/2012 12:11:13 PM PDT by MichaelCorleone ('We the People' can and will take this country back...starting today.)
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To: Tolerance Sucks Rocks

Let them hang themselves. Hershey will clean up.


5 posted on 10/15/2012 12:12:01 PM PDT by albie ("Work as if you were to live a hundred years. Pray as if you were to die tomorrow." Benjamin Frankli)
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To: Tolerance Sucks Rocks
***The move comes as food and beverage companies seek to preempt tougher regulation due to the global obesity epidemic by offering healthier products or smaller portions.***

I wasn't aware obesity was now a GLOBAL problem. I guess that means only a global solution will do. Call in the UN Calvary to the rescue!

I guess I'll have to disregard all those pictures of starving kids in Africa and under/malnurished kids in Europe, NKorea, and SE Asia.

6 posted on 10/15/2012 12:12:41 PM PDT by MichaelCorleone ('We the People' can and will take this country back...starting today.)
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To: Eric Blair 2084; SheLion; Gabz; Hank Kerchief; 383rr; libertarian27; traviskicks; bamahead; CSM; ...

New, from Nestle and General Mills: BLAND (The HEALTHY Kids Cereal!)*

Nanny State PING!

*30 percent less salt, 50 percent less sugar; 80 percent less taste!


7 posted on 10/15/2012 12:19:23 PM PDT by Tolerance Sucks Rocks (Obama should change his campaign slogan to "Yes, we am!" Sounds as stupid as his administration is.)
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To: Cowboy Bob
Exactly.

Step 1: Loudly broadcast that they are sugar and salt in their cereals bowing at the alter of Obama and the food police.

Step 2: Nestle cereal sales tank.

Step 3: Nestle stock share price tanks.

Step 4: Nestle quietly restores all salt and sugar content and quietly boosts content in certain cereals.

Step 5: Sales slowly recover.

Step 6: Nestle stock price slowly recovers.

Step 7: Years later, Nestle executives disregard consumers again and look to satiate the politically correct beast in another way, they fail, and then wonder what happened. The company again loses billions.

8 posted on 10/15/2012 12:20:09 PM PDT by Obadiah (The corrupt MSM is the enemy of the American people.)
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To: Tolerance Sucks Rocks

Another Michelle 0bama victory for ‘CHANGE’. This is a COST-CUTTING MEASURE disguised as ‘more healthy food’ to please Michelle but irk the customer as their prices won’t change.


9 posted on 10/15/2012 12:21:10 PM PDT by Obama_Is_Sabotaging_America
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To: Cowboy Bob

I remember reading years ago that there was more salt in a 1-ounce serving of Cheerios than a 1 ounce serving of potato chips. That set my BS meter off so the next time I was in the store I checked it out for myself. I grabbed the first bag of potato chips I saw, looked up the sodium content then checked out the Cheerios. Derned if it wasn’t more. So they could probably cut some salt out without affecting the taste too much.


10 posted on 10/15/2012 12:21:51 PM PDT by Oshkalaboomboom
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To: Tolerance Sucks Rocks

Nestle to cut cereal in cerieal box.


11 posted on 10/15/2012 12:22:39 PM PDT by Hugin ("Most times a man'll tell you his bad intentions, if you listen and let yourself hear."---Open Range)
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To: Tolerance Sucks Rocks
I'll just have to add even more sugar to my Chocolate Frosted Sugar Bombs.


12 posted on 10/15/2012 12:23:02 PM PDT by KarlInOhio (Big Bird is a brood parasite: laid in our nest 43 years ago and we are still feeding him.)
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To: Tolerance Sucks Rocks; a fool in paradise

Salt? Who eats salty cereals? The Eskimos?


13 posted on 10/15/2012 12:23:35 PM PDT by Revolting cat! (Bad things are wrong!)
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To: Tolerance Sucks Rocks

Let Nestle follow in the footsteps and role model of Hydrox.


14 posted on 10/15/2012 12:24:49 PM PDT by C210N ("ask not what the candidate can do for you, ask what you can do for the candidate" (Breitbart, 2012))
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To: Tolerance Sucks Rocks
I've been buying store brands, saving money and re-training my taste buds. The difference is soooo slight.

I still say the body tells you when you need salt and when you need sugar....just like it tells you when need fluids or food.

15 posted on 10/15/2012 12:26:21 PM PDT by Sacajaweau (r)
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To: Tolerance Sucks Rocks

choice is good. its hard enough finding food without added
sugar/corn sweetener/salt. i may not live forever but at least i’ll be a good looking corpse and not look like a denizen of walmart.


16 posted on 10/15/2012 12:27:24 PM PDT by RitchieAprile (Gentle but bold...)
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To: Tolerance Sucks Rocks
they've found a way to get even less flavor in a Cheerio?
17 posted on 10/15/2012 12:27:31 PM PDT by Buckeye McFrog
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To: Tolerance Sucks Rocks

Meh - 90% of breakfast cereals barely qualify as “food” anyway.


18 posted on 10/15/2012 12:33:22 PM PDT by gdani
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To: Tolerance Sucks Rocks

Good thing I quit cereal years ago and replaced it with good ole Quaker Oatmeal. I work out in the very early AM before work and after an exhausting workout there is absolutely no better source of quick enery than oatmeal.


19 posted on 10/15/2012 12:40:24 PM PDT by circlecity
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To: Obadiah

Fixed it for you...

Step 1: Loudly broadcast that they are sugar and salt in their cereals bowing at the alter of Obama and the food police.

Step 2: Nestle cereal sales tank.

Step 3: Nestle stock share price tanks.

Step 4: Nestle turns to US Government for bailout

Step 5: Nestle continues plan for producing gross cereal


20 posted on 10/15/2012 12:40:30 PM PDT by ObozoMustGo2012
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