Posted on 04/14/2023 8:40:22 PM PDT by Cronos
Gillette shocked millions of viewers worldwide with their ‘We Believe: The Best Men Can Be’ commercial. The advert looks back to the brand’s ‘The Best A Man Can Get’ commercial from way back in 1989, rephrasing its tagline to ask the question: Can men do better?
Touching on topics such as the #MeToo movement, the male gaze, the media’s portrayal of women and gender stereotypes, the ad encourages the audience to embrace a new age and suggests that men should hold themselves accountable for toxic masculinity. Aptly, the orchestral track amplifies the serious tone of the ad and underlines the brand’s stance on the issue.
..According to the chief financial officer of Gillette’s owners, P&G (Procter and Gamble), it didn’t. According to CNN Business, after the commercial aired, Gillette sales were in line with pre-campaign levels, by which we can infer that it didn’t make any difference, either positive or negative, to sales.
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(Excerpt) Read more at audionetwork.com ...
There are cheaper options with the same or better quality out there. And you don't then support a woke company
I was using Gillette razors when they ran that ad and abruptly stopped buying them. Still don’t and never will again.
This is beyond insanity. From company to company, ad to ad, numerous examples of how going woke, of forcing change of male products to conform to this insane woke movement, from failure to failure, each company doubles down.
I haven’t used there products for decades. I use an English safety razor with insanely sharp Japanese blades.
I use teo types
1. A straight razor using Feather, Japanese made razor blades.
2. A house brand of lidl that makes 4 blade razors. You could find similar stuff at Costco
But mostly I use the straight double edged razor blades.
What do you use niw? I shared my current options in the post above. Share yours as well so fellow freepers read about options
FWIW I don’t shave much. Top of my cheeks and neck only and not very often. So I don’t go through many razors in a year’s time.
I switched to the Safeway store brand. Signature is what they call most Safeway store brand products, food and otherwise. They are simple plastic two-blade razors. They work as well or better than the same type of Gillette razors I used to buy.
This is a total lie.
I completely stopped using all Gillette products and I know I’m not alone.
I was a regular customer until the ad. Never since.
At the time of the toxic masculinity ads, I used Gillette products, and had for decades.
Then, I easily found alternatives to Gillette, and by company association, all P and G products.
I don't expect a major brand shift from low-info shoppers.
P and G will never notice my shift from their brands. For me, however, it's a matter of principle. I don't reward companies that hate traditional American values.
Bic is better than Gillette.
But, the big chains display Gillette products the most prominently, so you have to be diligent in finding alternatives.
The media sure does want to stifle any Anheuser Busch boycotts, don’t they ?
Good luck with that !
I used their products from around age 17 until they ran their racist ads and pervert ads. Dropped 'em like a turd. Use Schick, now. No, Gillette doesn't own them.
I do have a lot if facial hair growth, so the double edged blades are good for my main razor.
But in a hurry I agree with you, the store brand blades are as good or better than Gillette. And better on the wallet
“4) the CFO was lying about its sales. And after looking at the statistics around parent company P&G’s stocks, we’re inclined to believe the latter.
According to acclaimed statistician Georgi Georgiev, the market share in P&G’s blades and razor category in fact did decline in 2019 after the release of the toxic masculinity advertisement. He reports that this was the biggest change ever and speculates the dip was largely due to YouTube and other reastions on social media. In the light of this, it’s hard to believe Gillette’s sales were unaffected by the controversy. “
It did have an effect-entire new competitors exist because of the campaign- as the author believes that the one guy who said otherwise was lying.
Gillette didn’t have any competitors. But in the years since, it’s US market share has fallen 30%.
I am pleased to hear it. But I haven’t seen an impact to Gillette’s volume sales or revenue
I stopped shaving.
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