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The Hertz Meltdown Reveals the Scale of the EV Debacle
Epoch Times ^ | 3/21/2024 | Jeffrey A. Tucker

Posted on 03/23/2024 9:10:43 AM PDT by george76

The Biden administration’s Environmental Protection Agency (EPA) has revealed its ambition: to phase out gas-powered cars in favor of electric vehicles (EVs). Incredibly, this announcement comes as we are flooded with overwhelming evidence that EVs are a market loser.

Indeed, the artificial boom and then meltdown of the EV market is a modern industrial calamity. It was created by government, social media, wild disease frenzy, far-flung thinking, and the irrational chasing of utopia, followed by a rude awakening by facts and reality.

CEO of Hertz Stephen Scherr has been booted out due to a vast purchase of an EV fleet that consumers didn’t even want to rent. The company has now been forced to sell them at a deep discount and in a market where consumers are not particularly interested.

Looking back, however, Scherr’s decision to bet everything on an EV boom was a disaster that was highly praised at the time. Only last year, the company bragged: “This morning, [Hertz] was recognized by The White House for our efforts to expand access to electric vehicles across the country. Demand for EV rentals is growing and we’re here to help our customers electrify their travels.”

Pleasing the Biden administration is not the same as pleasing consumers.

The demand turned south fast in a real-world test of drivers. But that’s not all. Hertz could not make their investment pay no matter what they did.

The key issues with EVs are as follows.

The cost upfront is much higher.

Financing charges are higher.

They depreciate at a higher rate than internal combustion cars.

The insurance is more expensive, by at least 25 percent.

Repairs are much more expensive, if you can get them done at all, and take longer.

Tires are more expensive and don’t last as long because the car is so heavy.

Refueling is not easy and missteps here can have nightmarish consequences.

They are more likely to catch fire.

Any motor vehicle accident that impacts the battery can lead to repairs higher than the value of the car, that is totaled with so much as a scratch.

To top it all over, there is no longer any financial advantage to the driver. It now costs slightly more to charge under many conditions than to refuel with gasoline.

The novelty of driving one for a day wears off after the first day. At first they seem like the greatest thing that ever happened, like an iPhone with wheels. That’s great but then the problems crop up and people start to realize that they are fine for urban commutes with home chargers and not much else.

They make truly terrible rentals. Obviously, under rental conditions, people have to use charging stations rather than a charger in the garage. That means spending part of your vacation figuring out where to find one.

Not all are superchargers, and if it is a regular charger, you are looking at an overnight wait. If you do find a station with fast chargers, you might have to wait in line. They might not work. You waste hours doing this. And you likely have to reroute your trip even to find a station without any certainty that you will get a spot with a functioning charger.

No one wants to do this. When you rent a car, all you want is a car that goes the distance. And typically car rentals are for going some distance else you would just take a taxi or a Lyft from the airport. You might need to drive several hours. And god forbid that this takes place in cold weather because that can reduce your mileage by half. Your whole trip will be ruined.

Why in the world would anyone want to rent one of these things rather than a gas-powered car? You might be better off with a horse and carriage.

Did Hertz think of any of this before they spent $250M on a fleet? Nope. They were just doing the fashionable thing.

Again, I’m not knocking some uses for EVs. If you think of them as enclosed and souped up golf carts, you get the idea. They can be wonderful for certain urban environments so long as you don’t overuse them and have to get them repaired. You also have to be in a financial position to afford the higher costs all around, from financing to insurance to repairs and tires. And you have to be prepared to take a big loss on resale, if you can even manage to find a buyer.

There is money to be made in this market, as there is with any niche good or service. But that is covered with normal market conditions, not massive subsidies, mandates, and frenzies. The Hertz case proves it. It is a perfect clinical trial of these machines. We now know the answer. They cannot work.

And thank goodness because if the United States truly switched over in a big way from gas to electric, we would face other disasters. The wear and tear on roads is much worse due to the sheer weight of the cars, which is 25 percent higher than gas cars on average. Many parking garages would have to be rebuilt with new reinforcements.

Then there is the strain on the grid. There is no way the industry could handle the demand. Brownouts and travel restrictions would be essential. All this would pave the way toward 15-minute cities.

Please remember how this craze began. It was lockdown time and automakers suspended orders for parts and chips. They stopped cranking out cars. When demand intensified, the chip makers had moved on to other things, so delays escalated. By the summer of 2021, there was a general panic about a growing car shortage.

At that point, consumers were willing to buy anything on the lot, among which EVs. The sales records were completely misinterpreted. The manufacturers made huge investments, and the car rental companies did too. But the product had not really been tested. That test is taking place now, and the EVs are completely failing.

We keep hearing that this is still too early, that development has a long way to go, that more charging stations are coming, that manufacturers are going to overcome all these problems in time. All of this sounds very similar to what the producers of mRNA shots say: this was just a trial run and they will get better the next time.

Maybe but doubtful. There is a huge problem in the investment market right now. EVs are massive losers. Consumers, manufacturers, car rental companies, and every other market in which these lemons are made available are running away from them as fast as possible. They had their day in the sun and got fried.

There is another problem: surveillance. The car can be tracked anywhere and shut off at a moment’s notice. This is obviously a great thing if the government desires a social-credit system of citizens control.

At this point, it is doubtful that the industry can recover. And yet, even now, the Biden administration is planning more subsidies, more mandates, more restrictions on gas cars, and digging themselves even deeper into this hole.

“The Biden administration on Wednesday issued one of the most significant climate regulations in the nation’s history, a rule designed to ensure that the majority of new passenger cars and light trucks sold in the United States are all-electric or hybrids by 2032,” reports the New York Times.

You simply cannot make up nuttier stuff. At some point, we could see manufacturers making the cars just to satisfy the central planners but otherwise preparing to chop them up and throw them out. They would likely be happy to dump them in the ocean but that isn’t allowed either.


TOPICS: Business/Economy; Crime/Corruption; Front Page News; Government; News/Current Events; Politics/Elections
KEYWORDS: automotive; debacle; electric; electricvehicle; electricvehicles; epa; ev; evdebacle; evs; fire; fires; hertz; hertzmeltdown; jeffreyatucker; rental; vehicles
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To: PGR88

Scherr’s salary was $182 million, 3rd highest for a CEO in the US at the time. I could have happily screwed up the company at least that badly for half that amount.


41 posted on 03/23/2024 9:57:20 AM PDT by Stosh
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To: PGR88

Managers that manage are seen as losers. You are correct without exception.


42 posted on 03/23/2024 10:00:35 AM PDT by Sequoyah101 (Procrastination is just a form of defiance)
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To: Stosh
Scherr’s salary was $182 million, 3rd highest for a CEO in the US at the time.

WOW! did not know that.

Blame the board for promoting his arrogance and stupidity

43 posted on 03/23/2024 10:01:39 AM PDT by PGR88
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To: V_TWIN
The car can be tracked anywhere and shut off at a moment’s notice. 

Please explain. Shut off by whom? Do hybrids have that same feature?

44 posted on 03/23/2024 10:03:01 AM PDT by Lizavetta
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To: ladyjane

I don’t know, but Steven Wright had a joke about speed-reading and hitting a bookmark which knocked him across the room.


45 posted on 03/23/2024 10:03:29 AM PDT by Disambiguator
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To: Gene Eric

It was a fad / trend, and America is a nation of extremes.


46 posted on 03/23/2024 10:06:13 AM PDT by Red6
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To: dragnet2

“Everything the government/leftist touch turns to sh*t!”

So, that’s why the Union Government was preserved for a mere 700,000 human lives.


47 posted on 03/23/2024 10:06:54 AM PDT by Bonemaker (invictus maneo)
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To: Stosh

Gas stations near airports jack up the prices to gouge people returning car rentals.


48 posted on 03/23/2024 10:07:56 AM PDT by Col Frank Slade
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To: george76
Did Hertz think of any of this before they spent $250M on a fleet? Nope. They were just doing the fashionable thing.

I get that the company needed the CEO to fall on his sword, but who were the corporate board members that approved this idiotic plan? Hertz has a lot more housecleaning to do, if they manage to survive.

49 posted on 03/23/2024 10:12:45 AM PDT by Charles Martel (Progressives are the crab grass in the lawn of life.)
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To: pfflier

Here’s an idea: Drive an EV down that stretch of I-70 in Utah that has 106 miles between services. In the wintertime.


50 posted on 03/23/2024 10:15:10 AM PDT by Tolerance Sucks Rocks (FBI out of Florida!)
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To: PGR88; george76
I've met so many business managers and CEOs who, like game-show hucksters, are ready to spend investors and owners' money simply "following the latest thing." In a low-growth, competitive industry like car-rentals, how else does one make a name for oneself or potentially earn $tens of millions in bonuses, unless one places ridiculous bets?

When I was much younger, I worked at a corporate chain of restaurants that would roll out the "new dish of the month" that would be a sensation for a month or two, and then settle into irrelevance. But the restaurant staff would still have to deal with the one or two orders a month, which was a giant pain in the keester.

I called it "another yuppie gets his condo", in reference to the up-and-coming management hotshot that was making a name for himself or herself.

51 posted on 03/23/2024 10:16:20 AM PDT by kiryandil (what Odessa doink?)
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To: george76

Like the Zimmerman and Rittenhouse verdicts, those informed on the right look on and say, “DUH!”


52 posted on 03/23/2024 10:22:52 AM PDT by cuban leaf (2024 is going to be one for the history books, like 1939. And 2025 will be more so, like 1940-1945.)
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To: george76

I hope the ChiComs lose their Obamas over the EV plants they are building in Old Mehico.


53 posted on 03/23/2024 10:28:37 AM PDT by E. Pluribus Unum (The worst thing about censorship is █████ ██ ████ ████s████ █ ███████ ████. FJB.)
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To: pfflier

“The I-95 elites think the whole country can just hop a bus or train to get where they need to go.”

Of course they use chauffeur driven limos.


54 posted on 03/23/2024 10:31:12 AM PDT by cgbg ("Our democracy" = Their Kleptocracy)
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To: george76

Government is the main force pushing EVs, let’s wait til government reverses course before declaring victory.


55 posted on 03/23/2024 10:35:10 AM PDT by bigbob
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To: george76

These are the predictable results of the first wave of gullible, over-educated and under-experienced snowflakes with absolutely zero critical thinking skills to assume C suite positions. And I think this level of decision making is the best we’ll see for the next several decades.


56 posted on 03/23/2024 10:35:31 AM PDT by txeagle
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To: fuzzylogic

The automakers saw the success Tesla was having and tried to follow“

That is just a part of it. When Traitor Joe stole 20 he told them he was going to regulate ICE cars off the roads. He had both houses and they had every reason to believe that is exactly what he would do. So to survive they started the painful transition. 3 years and billions in losses later they are screwed but good. In hindsight they should have spent their money fighting the fascist rats in court.


57 posted on 03/23/2024 10:38:48 AM PDT by gibsonguy
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To: pfflier

I used to work for one of the largest phone companies in the nation. I was asked to drive 300 miles to Chicago by a new manager in California. I said ok, and gave him my ETA. He was shocked about how long it would take and said. Well looking at a map. You are 2 inches away….


58 posted on 03/23/2024 10:39:24 AM PDT by midwest_hiker
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To: PGR88
I have the opposite impression of the rental car business.

1. It’s highly competitive, and very difficult for individual companies to sell themselves as a premium value to customers.

2. You’re renting an asset on a short-term basis, and your customers have no incentive to treat those assets well.

3. A big part of your original customer base — business travelers who rented cars at airports on business trips — are now using Uber and Lyft instead.

59 posted on 03/23/2024 10:41:47 AM PDT by Alberta's Child (If something in government doesn’t make sense, you can be sure it makes dollars.)
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To: PGR88

Where’s Gomer expressing “Surprise!” when you need him?


60 posted on 03/23/2024 11:00:02 AM PDT by Elsie (Heck is where people, who don't believe in Gosh, think they are not going...)
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