Posted on 10/08/2011 8:35:07 PM PDT by Steelfish
Oprah Winfrey's Television Network Plans Relaunch After Viewers Drift Away Oprah Winfrey is said to be preparing a $15 million relaunch for her struggling television network, just 10 months since its inception, after its prime-time viewership tumbled by more than one third.
By Jacqui Goddard 08 Oct 2011
The one-time queen of daytime television, who retired from The Oprah Winfrey Show on CBS in May, after 25 years, is to launch an advertising blitz and take a bigger on-screen role in her new cable channel, the Oprah Winfrey Network, in an attempt to win back lost ratings.
She will be stepping up her role in Oprah's Lifeclass, a nightly programme resurrecting old episodes of The Oprah Winfrey Show, in addition to pushing ahead with previous plans for hosting Oprah's Next Chapter, a chat-show set to air from January. She will also conduct online discussions with fans over the internet, in front of a live studio audience.
The rescue package comes after officials at Discovery Network, OWN's partner channel, expressed concern that viewers were tuning out because the star on whose name and image OWN is based and marketed fails to appear often enough.
"With the numbers for OWN being so horrible, Discovery insisted that Ms Winfrey have more of a presence on the network. So they're scrambling," a source said to be close to the network told Fox News.
Now, instead of simply providing a voice-over commentary for Oprah's Lifeclass, as originally planned, Ms Winfrey, 57, will appear on screen.
(Excerpt) Read more at telegraph.co.uk ...
“If she wants to waste her money...its her bidness....but...she shoulda just bought a boat.”
She’s gonna need a bigger boat.
The Lesbo network.
I never understood that myself. I guess she thought she could just coast by on her “brand” but without a daily show, it is wearing out quick.
Also her support of obama cost her dearly, thou she will never admit it. Getting political like that cost her many watchers that have moved on to other things now.
She kept nonpolitical until Obama arrived on the scene, huh. Her hero then promptly fell on his face.
25 years, I can hardly believe it, but she was a classic even though many people couldn’t stand her and she was wildly wrong on a lot of issues. I guess I could see too how she thought she had cemented her fame and could take a breather. Too bad for Oprah that people didn’t turn out to love Oprah like they loved Lucy.
She’s doubling down. Good. I hope she spends her last nickel on this albatross.
LOL!! I like you!
Well, people are well nigh tired of so many things from the past these days. Oprah is no longer relevent since she is no longer the sole source of a lot of things going on today. Plus, there are more pressing things to think about than her latest freak show topic. Like a lot of other tleevision personalities, she has had her heyday, has more than enough money, and is now at this point part of a carefree past that no longer exists. When things are carefree again, she will at that point be part of the past, not present. Such is entertainment that people easily and quickly move on.
She’ll end up bankrupting herself before she is able to revive her fanbase the way it used to be.
Yeah - and getting on the plane to Copenhagen to grovel for the Olympics - thinking she’s all. Well show’m in Copenhagen - we’ll bring in all the heavy brass! LOL! So happy they dropped them like a greasy french fry!
Oprah started becoming less appealing when she started interfering in things beyond the latest trendy cause. On televison she came off as benign, but when she started to pull stuff like trying to interfere in the election for the Olympics, that is when she started to become seen as a power hungry loon who wanted power and influence beyond her ability. The Olympics wasn’t her business and she had no excuse to shove herself around dignitaries and try ot pull off something more than just being famous.
I still can’t get over how she actually had the gall to do that. Worst example (among others) of celebrity interference on foreign soil since. Celebrities are the worst people to send since other cuntries look down on entertainers more than they admire them.
No offense meant to loud mouthed overweight Black Women that loathe Obama who shop at Walmart.
When Glenn Beck launched his GBTV, it was said that had more paying customers than Oprah has viewers.
Oprah’s ratings went south when she actively campaigned for the Commie Kenyan.
She’s been Dixie Chicked and doesn’t get it.
I don’t get it.
Oprah’s day is done—getting Rosie on is a last gasp. Her plan wasn’t well thought out. Her network will fail—and she will go back to day time TV with a show that will be only a hollow shell of itself. She tied her star to Obama—a false prophet.
Glenn Beck should buy her network and run his programming there. We need a Tea Party Channel to show good Patriotic TV. In time her magazine will fold and her wealth will be gone. She will be like that movie “A face in the Crowd,” sad really.
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