Posted on 09/21/2017 8:07:08 AM PDT by Kaslin
It's happening all over America. Liberal CEOs appear to be purposely committing brand suicide. Their cardinal sin is arrogance and ignorance. Remarkably, they don't even understand their own customers’ base.
ESPN and Vegas casino giant MGM Resorts International should serve as Exhibit A.
Vegas and ESPN have much in common. ESPN has committed suicide with its obsession with liberal, progressive, politically correct beliefs.
The fact is Vegas’s core audience is exactly the same as ESPN’s. Vegas’s audience has three key demographics:
A) Middle America. Overwhelmingly this group voted for Donald Trump.
B) Conventioneers. This group is composed of business owners, business executives and white-collar employees. Overwhelmingly this group voted for Donald Trump.
C) Casino and sports gamblers. I know this group as well as anyone in the world. Long before I got into politics, I was dubbed by the media as “America’s Oddsmaker” and “the King of Vegas Sports Gambling.” I’ve studied my customers in detail for 33 years. Sports and casino gamblers are overwhelmingly male, white, macho and patriotic. These are the people who ALWAYS stand for the national anthem. Overwhelmingly this group voted for Donald Trump.
ESPN has the same audience and core demographics as Vegas. ESPN’s President John Skipper is a big-time liberal. He has damaged his brand and ruined his revenues with his arrogance and ignorance about his own audience. ESPN is dying. Cable subscribers are dramatically down. Ratings are dramatically down. Revenues are in the toilet.
The reasons for the collapse of ESPN are in plain sight:
*ESPN has awards shows that define “courage” as athletes who used to be men, who changed into women.
*ESPN has anchors who call President Trump a “white supremacist” who “was elected only because he’s white.”
*ESPN removed a football broadcaster named Robert Lee because they were afraid his name would offend black people. But Lee isn't an ex-confederate general. He's an Asian.
*ESPN fired Curt Schilling for his conservative politics.
*Outspoken Republican and former NFL great Jason Sehorn was told “to stay away from politics.”
*ESPN suspended legendary anchor Linda Cohen for saying in an interview that liberal politics has damaged ESPN’s ratings.
But ESPN says nothing when liberal hacks like Jemele Hill and my old TV co-host Max Kellerman outrage ESPN viewers with their radical liberal views. Kellerman recently opined that it’s a “disgrace” that not one white NFL player has kneeled for the national anthem. That could be the dumbest thing ever said in the history of American business- if alienating and destroying your own customer base is important to your company.
*Don't forget the young sideline reporter on Monday Night Football two weeks ago who managed to gush about his Mexican heritage and the "diversity" of two black head coaches on opposing sidelines. He said nothing about performance on the field.
ESPN President John Skipper has poisoned his brand. He has offended his own customer base. Sports fans tune in to watch sports, NOT to be lectured on Trump, racism and climate change.
I hope the Board of Las Vegas public casino giant MGM Resorts International is paying attention. Your CEO Jim Murren is a John Skipper clone.
Just like ESPN, there is a mutiny brewing at MGM. Many MGM employees have contacted me. Some have anonymously called my national talk radio show. One MGM employee came to my home to hand deliver the latest company policy on transgenders. Just like ESPN employees, conservatives at MGM feel discrimination, intimidation, and intolerance. They fear losing their jobs.
Do you think MGM’s middle America customer base would be happy to find out you can be openly transgender at MGM, but you have to be a closet conservative to keep your job?
MGM employees are outraged and sickened by MGM CEO Jim Murren’s actions and statements. By his forced company and shareholder donations to CAIR- an organization tied to Muslim terrorism (by the U.S. government and FBI) and called by experts “a front for Hamas and the Muslim Brotherhood.” Even Democrat Senate Majority Leader Chuck Schumer tied CAIR to Hamas.
By Murren's donations to the Southern Poverty Law Center, an organization that recently put three of America’s most famous military bases on their “Hate List” (Ft Bragg, Ft Hood, Ft Benning).
But Mr. Murren’s employees are most outraged over his troubling “Transgender Policy” announced only a month ago. MGM employees believe their CEO is putting the lives of female guests and their children at risk. They predict there will be a tragedy at an MGM property because of this dangerous transgender policy.
If 45 million Vegas tourists start to understand MGM supports Muslim terror co-conspirators…radical leftist groups that define legendary U.S. military bases as “hate groups”…and bans employees from questioning 300-pound men who walk into women’s bathrooms, locker-rooms, and spas…Vegas will go the way of ESPN.
Be very careful MGM. Soon your company could go the way of ESPN. Jim Murren is putting your brand at risk. And by association, he is putting the entire brand of Vegas at risk.
Why are so many of America's liberal CEOs committing brand suicide?
I doubt that they are unfortunately we conservatives are sometimes to accepting of other view points unlike most libs.
MGM was owned by Kirk Kirkorian and he was a patriot and great business leader. The management today did not pay attention to how Kirk built that company. To bad Mr. Kirkorian is not still running things.
ESPN / ABC Sports:
http://en.wikipedia.org/wiki/ESPN
Not a single athlete in the group, and all likely third generation red diaper babies.
George W. Bodenheimer(Ashkenazi Jew) – President, ESPN, Inc. and ABC Sports; Co-chairman, Disney Media Networks
http://www.espnmediazone3.com/us/2009/11/george-bodenheimer
John Skipper(Ashkenazi Jew) – Executive Vice President, Content
http://www.espnmediazone3.com/us/2009/11/skipper_john
John Wildhack(Ashkenazi Jew) – Executive Vice President, Progam Acquisitions & Strategy
http://www.espnmediazone3.com/us/2009/11/john-wildhack
David Preschlack(Ashkenazi Jew) – Executive Vice President, Affiliate Sales and Marketing
http://www.espnmediazone3.com/us/2009/12/preschlack_david
I stopped buying orange juice several years ago because all the national brands have switched to low fructose oranges that have almost no sweetness and taste slightly acidic and slightly bitter.
I'm about to give up on Mountain High yogurt, which is now owned by General Mills. I have bought their high fat original Vanilla yogurt since the 1970s. But, recently they decided to cut back on how much cane sugar they add, and their trademark brand literally has no taste at all anymore.
I used to buy several national brands of excellent canned peas, but they have cut back on salt and now use lower carbohydrate peas, which means unpleasant texture and unpleasant taste.
I used to be a huge consumer of expensive bread, which I would toast and lather with Shedds Spread (Country Crock). Now, all the best bread brands brag about having no high fructose corn syrup, and Shedds Spread brags about having massively lowered its fat content.
Every one of those products has lost display space and display prominence in major food stores - partly because of false health claims, and partly because loyal consumers like me have given up buying them.
Bottom Line - an average person who maintains a healthy body weight and engages in physical activity every day does not need to worry about carbs, sugars, and dietary fats.
Four hundred miles? Why didn’t you just send them a check and save all that trouble? Nobody has a chicken sandwich that good.
Sounds almost like 1984 was a manual, not a warning.
My GAWD he looks absolutely reptilian!
Fitting..........
Never before have I seen an industry actively pursue a course of action that would alienate more than half of their potential market. We kid about journalists having low SAT scores, but it appears that it is true and that it will eventually kill off the industry. These people are idiots.
You forgot the most important part. When food companies change things for the “better,” the “improvements” become a green light for them to raise prices. I know it’s fast food, but Arby’s is a great example. Every time they introduce a new sandwich, they come with a high price tag but also price increases across the entire menu. I a few months, the new sandwich will most likely be no longer offered, but the price increases stay.
Rand was a terrible writer. Orwell’s Animal Farm and 1984 were masterpiece and writing these books actually destroyed him.
Big diff. Rand had a very dark anti Judeo Christian spirit.
That was a good read. The headline asks one of the most important cultural questions we’re facing. I was somewhat disappointed that he ended the article with the same question, without having oferred any theoretical answer to it. There are some really good theories posted in the replies to the thread.
I’ve been streaming Fox News shows on my laptop and Kindle Fire 10 tablet. I do not have a cable subscription. I pay a monthly fee for a phone/Wi Fi bundle which is about $88 a month and most of that cost is for add-on taxes. There is no charge for the You Tube app or to stream the Fox News programs on my android device. If it’s live streaming of the show in progress, you get commercials. If the show is a couple hours old, there are no commercials. I also have Amazon Prime to get additional content of TV shows, films, books, magazines.
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