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Apple Files For Patent On Color Changing Cases, Geeks Freak Out
macobserver. ^

Posted on 01/02/2003 5:14:47 AM PST by chance33_98



Apple Files For Patent On Color Changing Cases, Geeks Freak Out [Updated]

by Bryan Chaffin

[Update: We'd like to thank Observer Daniel Koskinen for sending us a working link to the patent, which he found at MacFora.com. - Editor]

This story comes to you via a circuitous route: We noted it on Slashdot, which cited MacDailyNews -- which, having been slashdotted, is inaccessible for the nonce -- who we think noted it from Ars Technica's forums, as that site's thread on the subject was started on Saturday.

The story itself is that Apple has apparently filed for a new patent that has everyone all worked up. The title of the patent, according to the folks on the Ars Technica boards, is "Computing device with dynamic ornamental appearance." The idea submitted in the patent is for the casing for an electronic device be able to change colors according to dynamic conditions. As Apple put it in the patent application, "For example, the light may be used to exhibit a housing behavior that reflects the desires or moods of the user, that reflects inputs or outputs for the electronic device, or that reacts to tasks or events associated with operation of the electronic device."

The link to the patent [Link changed to one that functions properly], so we offer the quoted information provided by Ars Technica forum poster:

The invention pertains to electronic devices capable of dynamically changing their ornamental or decorative appearance, i.e., the outer appearance as seen by a user. The electronic devices generally include an illuminable housing. The illuminable housing, which includes at least one wall configured for the passage of light, is configured to enclose, cover and protect a light arrangement as well as functional components of the electronic device. The light arrangement, which generally includes one or more light sources, is configured to produce light for transmission through the light passing wall(s) of the illuminable housing. The transmitted light illuminates the wall(s) thus giving the wall a new appearance. That is, the transmitted light effectively alters the ornamental or decorative appearance of the electronic device. In most cases, the light is controlled so as to produce a light effect having specific characteristics or attributes. As such, the electronic device may be configured to provide additional feedback to the user of the electronic device and to give users the ability to personalize or change the look of their electronic device on an on-going basis. That is, a housing of the electronic device is active rather than passive, i.e., the housing has the ability to adapt and change. For example, the light may be used to exhibit a housing behavior that reflects the desires or moods of the user, that reflects inputs or outputs for the electronic device, or that reacts to tasks or events associated with operation of the electronic device.

You can find the Ars Technica post at that site's forums.

[Post Your Comments Below] The Mac Observer Spin: Perusing the discussion at both Slashdot and Ars Technica, we have found that the vast majority of reactions from the geeks has been very negative. Much of it has run along the vein of "Oh great, instead of faster CPUs, Apple is bringing us more eye candy," along with other equally obtuse comments, as if Apple chose to work on this idea in lieu of faster processors. This has been countered by a smattering of support for the idea from people intrigued by the possibilities.

Reactionary comments from the unwashed masses are nothing new, but the vindictiveness with which this patent is being greeted surprises even us. The fear of change often brings out the worst in people, especially on the Internet where the lack of reprisals offered by the medium's anonymity practically guarantees rude behavior, so perhaps we shouldn't be that surprised.

The most interesting thing we noted, however, is that most people tend to think this patent idea is for use on iMac cases, or other CPUs. We think it much more likely that a device with the ability to change colors would be much more likely to be an iPod or similar handheld device. Think of it as a built-in visualizer. Think, too, about the way such a device would appeal to many, many consumers. If eye candy helps pay the bills, we say bring it on. In the quest for profits, it is the innovative companies that will survive the onslaught of Dell's quest to turn computers into toasters.

In any event, we look forward to seeing what Apple brings to market, if anything, based on this patent application.


TOPICS: Business/Economy; Technical
KEYWORDS: macuserlist; techindex
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1 posted on 01/02/2003 5:14:47 AM PST by chance33_98
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To: chance33_98
But I like beige!
2 posted on 01/02/2003 5:28:42 AM PST by Grut
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To: Grut
I want color changing underwear...
3 posted on 01/02/2003 5:29:37 AM PST by chance33_98
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To: chance33_98
WOW!! A new major break through in computer technology.
4 posted on 01/02/2003 5:30:54 AM PST by FreePaul
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To: Grut
Hey, if Apple wants to make MoodMacs thats okay with me. My 4 year old iMac has outlasted my wifes 1 year old Dell, so they must be doing something right.
5 posted on 01/02/2003 5:31:47 AM PST by Grizzly Bear
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To: chance33_98
Lots of geeks enjoy skinning their visual space. The case seems like a logical extension. Could be like a "mood ring". If their case is purple, stay the hell away for they are in no mood for dumb user questions.
6 posted on 01/02/2003 5:32:05 AM PST by Glenn
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To: chance33_98
Every time you open a porn spam email, your computer will blush.
7 posted on 01/02/2003 5:32:27 AM PST by xm177e2
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Comment #8 Removed by Moderator

To: chance33_98
I want color changing underwear...

You just have to wear it long enough and it does that on it's own!

9 posted on 01/02/2003 5:40:03 AM PST by ExpatCanuck
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To: chance33_98
technique...not the change that is being patented...
10 posted on 01/02/2003 5:47:45 AM PST by vannrox
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To: chance33_98
Reactionary comments from the unwashed masses are nothing new, but the vindictiveness with which this patent is being greeted surprises even us. The fear of change often brings out the worst in people, especially on the Internet where the lack of reprisals offered by the medium's anonymity practically guarantees rude behavior, so perhaps we shouldn't be that surprised.

The MICROPROCESSOR was the enabling, patentable invention. What color you choose to use the microprocessor to paint the screen with is not.

11 posted on 01/02/2003 5:58:31 AM PST by E. Pluribus Unum
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To: ExpatCanuck; chance33_98
Most men already have color changing underwear, but some of us forget Underwear Rule #1, especially after a big drinking holiday like New Year's Eve.
12 posted on 01/02/2003 6:00:17 AM PST by metesky
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To: metesky
I was going to make a sick comment but I am just going to think it for all those 900 psychics out there...
13 posted on 01/02/2003 6:03:37 AM PST by chance33_98
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To: chance33_98
Apple invents new mood ring? Working on new pet rock?
14 posted on 01/02/2003 6:03:58 AM PST by isthisnickcool
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To: E. Pluribus Unum
"....Color Changing Cases"

Looks like the article is about some sort of "mood-tower" with the ability to change color, not the screen.

15 posted on 01/02/2003 6:08:36 AM PST by Textide
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To: chance33_98
Hmmm. Why would I need my device to change color? I can't see a need for it, but I could be wrong. Apple does come up with some interesting ideas, but despite their hype, they are not doing so well. I saw an article on MacinTouch which stated that Apple was down 18% from the previous year, which was down 35% from the year before that.

Also read another source that was hinting that Apple was possibly not the first to come up with such a device - there was the hint that it was invented by someone else - patent infringement, etc. Well, if true Apple has walked down that path before - they ripped off the Tony keyboard...remember?

If it is Apple's own invention, I really question how a changing color computer would contribute to the computing power of an Apple system. It seems like all flash with no substance.

16 posted on 01/02/2003 6:10:13 AM PST by MrsEmmaPeel
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To: Textide
Looks like the article is about some sort of "mood-tower" with the ability to change color, not the screen.

Does it use the microprocessor to do this? If so, the micropressor is the enabling, patentable invention.

A mood senor is just a parlor trick.

17 posted on 01/02/2003 6:10:44 AM PST by E. Pluribus Unum
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To: chance33_98
Not many posts here. The Linux/Mac cult must be having a hard time spinning this so its all the fault of Bill Gates.
18 posted on 01/02/2003 6:12:05 AM PST by StockAyatollah
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To: E. Pluribus Unum
It's not a question of how the thing is controlled, it's the thing itself: A case that can change color. Whether it changes with temperature, time, the microprocessor, or the relative humidity is irrelevant.
19 posted on 01/02/2003 6:18:01 AM PST by Textide
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To: Textide
A case that can change color.

Oh that's different. So useful. Definitely patentable.

I think I am going to get a patent on the Pythagorean theorem. If something as silly as this can be patented, surely the U.S. Patent office has also changed its policy on mathematical formulae.

20 posted on 01/02/2003 6:28:40 AM PST by E. Pluribus Unum
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